do marketing but may be that time they were not aware this term ‘Marketing’. Have we ever heard the name of “Sun Tzu”? How many of us know the famous book named “The Art of War” written by him. Many of us don’t know about this book‚ not even the importance of it. This book was written 2500 years ago. This book is all about war. The writer wrote thousands of techniques to win without war. There are only thirteen chapters on the books but on those chapters the writer wrote all the techniques to beat
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Introduction Sun Zi Art of War is one of the oldest and most successful books on military strategy. It had an influence on Eastern military thinking‚ business tactics and beyond. In this assignment‚ we will apply Sun Zi Art of War Theories into companies chosen‚ Nokia Firstly‚ our assignment is based on Chapter Four (Disposition of the Army) of Sun Zi’s Art of War. One of the key points of Chapter Four is about a skillful general will ensure undefeatedness when waiting the opportunity to
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Art of War is a famous Chinese military strategy book written by Sun Tzu‚ an ancient Chinese military general. He was famous during his time and for his work entitled Art of War‚ which made him known even up to our century. According to Wallace (2010)‚ Sun Tzu is the author of one of the most prominent pieces of literature during the era of the Warring States in which China entered around the first millennium B.C.E. In this work of art Sun Tzu takes a rational approach to the problem of conflict
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the status of “hero” and the ongoing fame of a person is a driving force behind any hero’s great act. Heroism as a theme of literature invokes many different standard from a reader. The question of true heroism is one to debate. When Sun Tzu created The Art of War‚ he brought a new standard to warfare‚ therefore affecting the paradigm of heroism. Traditionally literature created epic heroes such as Hercules‚ Gilgamesh and Diomedes with many similar attributes. Great heroes from epic tales have
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The Art of War Analysis The Art of War was one of our world’s first written documents that dealt with militaristic strategies and advancements. The book was written by a Chinese military leader named Sun Tzu‚ who commanded and analyzed his military over the Warring States Period of China. Sun Tzu produced this text in an attempt to provide future military advantages for the Chinese‚ but The Art of War’s ideas eventually spread to neighboring civilizations and empires. The ideas and facts expressed
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The Art of War for Managers While “The Art of War” was written by Sun Tzu during the 6th century B.C.‚ long before the colonization of the Americas‚ the onslaught of the Crusades‚ and before the Persian Wars of around 490 B.C.‚ it remains relevant to this day. There is also strong evidence that the work inspired Napoleon and was used in the planning of Operation Desert Storm. “The Art of War” has withstood the sands of time due to its simplistic approach‚ and its applicability to non-military
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Introduction This book is a reiteration of Sun Tzu’s philosophy from the ancient book The Art of War which is one of the oldest and most successful books on military strategy. It influenced eastern military thinking and emphasized the most efficient way of gaining victory with the least amount of conflict. The original text is purposely made obscure and difficult to understand‚ so that Sun Tzu remained employed‚ as the king would need him for interpretation. Although it has a mixture of profound
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A General Introduction to the Art of War Content Volume Ⅰ. The Art of War VolumeⅡ . Introduction ChapterⅠ . General Introduction Section Ⅰ. Historical Background Ⅰ.1 The Author Ⅰ.2 Properties of That Age Section Ⅱ. The Influence and Value of the Art of War Ⅱ.1 The spread and influence in World History Ⅱ.2 The Influence and value in modern society Chapter Ⅱ. The Synopsis of Each Article Section Ⅰ. Estimates Ⅰ.1 War is a matter of vital importance to the
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1. Go strategy * The example that I have selected for the Go strategy is that of Wipro Technologies. Instead of focusing and diminishing competition‚ Wipro launched into a new vertical. Thus‚ it expanded its horizons and followed the goal strategy. * WIPRO is one of the largest IT services companies in India. Established in 1980 as subsidiary of WIPRO limited listed on New York Stock Exchange. WIPRO was initially set up in 1945 with main product of producing sunflower Vanaspati Oil
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Critique: The Art of War by Sun Tzu The concepts presented in the treatise by Sun Tzu in order to win battles originally intended for ancient China is so encompassing that it can be used in business and even in life today. Last night‚ i had an discussion with my friend regarding the similarities of war and of business. She told me that one her favorite books is The Art of War‚ so i asked her if she agreed that business is like war. She told me‚ "yeah". She told me that according to Sun Tzu‚ engaging
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