latest information tardy to reach the end users will lead to low customer consciousness towards the DiGi products and services likes the promotion of latest data package which are 200MB just RM2.00 for one week. It not only decreases the customer’s consumption while in the same way “give away” the potential customer to its competitors indirectly. There has a research shows that a loyal customer of DiGi had complaint that he has used it for five years but the service is declined year by year and consider
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D Table of Contents Introduction to DiGi Telecommunications Sdn Bhd DiGi.Com Berhad is listed on Bursa Malaysia Securities Bhd. and is part of the Telenor Group‚ a global telecommunication provider. Their mobile service operates are undertaken by their wholly-owned subsidiary‚ DiGi Telecommunications Sdn. Bhd. DiGi commenced operations in May 1995 when it launched its fully digital GSM 1800 services‚ the first digital mobile communications service in Malaysia. Since then‚ they continue
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PART 1- Project objectives and overall research approach The topic that I have choosen for this research and analysis project is an analysis and evaluation of business performance and financial performance of an organization over the three years periods. The company that I have choosen for this topic is Digi.com Berhad. Digi.com Berhad incorporated on March 28‚ 1997‚With a history of product and services innovation. It provides mobile voice‚ Internet and broadband service for the Malaysian Market
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Profile Analysis DIGI is the first telecommunication to operate and launch a full digital cellular network in Malaysia on 24 May 1995. Besides‚ DIGI were also become the first to offer GPRS (2.5G) and later EDGE (2.75G) in 14 May 2004 in Malaysia. DIGI is a mobile communication services provider in Malaysia. DIGI has provided service to individuals‚ businesses and other operators which owned subsidiary‚ DIGI Telecommunication SDN BHD. There are two packages option offers by DIGI to mobile subscribers
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and spend relatively large on network equipment and maintain development. Besides‚ technologies required also have considered as barriers for companies entering the telecommunication. The types of technologies employed by DiGi include the GSM (Global System for Mobile communications: originally from Groupe Spécial Mobile) standard for its mobile network‚ operating in the 1800MHz frequency band. The advanced technology which required in the telecommunication industry incurred high capital investment
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PEST ANALYSIS FOR DIGI Political Factor The politichas been characterized by the relationship between the three main ethical groups.Goverment-controlled incumbent fixed-line operator TM continues to dominate the market ‚accounting for around 62% of the total communications revenue‚86% of the total fixed line services and revenues and via its celcom subsidiary – 38% of the toal cellular telephone services.The Malaysian government has a very active privatization program.Despite this‚a number of major
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something or somebody functions‚ operates‚ or behaves(http://encarta.msn.com/dictionary_/performance.html) | The author had chosen Digi‚ which is a public company listed in Bursa Malaysia Stock Exchange. An analysis of the company’s business and financial performance will be done for three years‚ for the financial year ended as 31st December‚ 2009 to 31st December‚ 2011. Digi has a website with a uniform resource locator – http://www.digi.com.my 1.2 Reasons for Choosing the Topic * Topic is an interesting
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flexible working hours. Besides‚ there are open communications to stimulate co-worker and manager to swap suggestion and discussion. i. Innovation Prepaid and postpaid are played a great role to increase supply of voice and data services to individual and corporate customers. ii. Market DiGi is Mobile Broadband and Mobile Network service provider. It has postpaid and prepaid plans for Mobile Broadband and Mobile Network. iii. Machinery DiGi provides auto reloads online payment and these
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The headquarter of Maxis is located within the Menara Maxis which has a graceful 49 storey building contiguous to the Petronas Twin Tower Kuala Lumpur City Centre . The building is the headquarter of the Tanjong Plc Group of Companies‚ Maxis Communication Berhad and their correlative companies. When Maxis Mobile Sdn Bhd moves into the Menara Maxis‚ maxis used the Cardax System (CC Unix) in 1998 which is owned and administrated by Tanjong City Centre Property Management. This building house had
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EXECUTIVE SUMMARY This assignment is about DIGI Telecommunications Sdn. Bhd. (DIGI) company’s strategic analysis of its daily operations. Segmenting‚ targeting and positioning will clearly show that how DIGI company segments its customers to different types of segments‚ then they targets those market that will provide profits to the company than lastly positioning them. Then SWOT analysis will provide clear details information about the company’s main strengths and exploit them through opportunities
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