-4- 3. TWO-WHEELERS PURCHASE TREND -5- 4. INDIA AS A GLOBAL AUTOMOBILE MARKET PLAYER. -6- 5. INTRODUCTION OF TV SUNDARAM IYENGAR AND SONS LIMITED (TVSS). -8- 6. TVS MOTORS AS A TWO WHEELER PIONEERS. -10- 7. OVERVIEW OF TVS‚ QUALITY‚ FINANCIALS & GROWTH PLANS -15- 8. IT’S COMPETITORS. -13- 9. TVSM – STRATEGY FOR GROWTH -15-
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automotive dealerships and electronics. Today‚ there are over thirty companies in the TVS Group‚ employing more than 40‚000 people worldwide and with a turnover in excess of USD 2.2 billion. TVS Group originated as a transport company in 1911. TV Sundaram Iyengar and Sons Limited is the parent and holding company of the TVS Group. TV Sundram Iyengar and Sons Limited has the following three divisions: TVS and Sons: TVS and Sons is the largest automobile distribution company in India. It distributes
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TABLE OF CONTENTS Executive Summary Theoretical Framework Objective of the Study Limitation of the Study Company Profile Milestones of the Company The Major Products Research Methodology Group Companies Company at Present and in Future Marketing Strategies adopted by TVS Conclusion Bibliography EXECUTIVE SUMMARY Ever since man evolved into social animal he felt the need for “Transportation.” As he formed a civilization he felt the need for “Better Transportation
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DISTINCTION High School Examination (2003-06)………. High School.‚ Koothattukulam(Kerala) ‚ (Under SSLC Board) Percentage Obtained - 92.22.% FIRST CLASS WITH DISTINCTION | ACHIEVEMENTS * Participated in Inter College Tech Fest in Gaming and won prizes * Student Co-ordinator of Inter College Techfest Advaya2.0 conducted in our College * Participated in General
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Automation IT Products & Solution provider. TVS Electronics is a part of the 100-year-old‚ US$ 4 Billion TVS Group - one of India’s oldest & most trusted business groups and the first among companies in Asia (outside Japan) to win the prestigious Deming Award for Quality. The TVS-E range of products has been engineered to withstand the wide variety of demands that is required for a country like India. Report tells the success story of TVS-E. The report consists of the study of the organization
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asked whether marketing is relevant to a developing country and tending towards the develop because of spuct in marketing world. TVS Motor Company is a part of Sundaram Clayton group in TVS group of companies and was founded by T.V. SUNDARAM LYENGAR in 1911. TVS Motor company the main flag ship company of Sundaram Clayton group.TV Sundaram lyengar and sons limited (TVS) manufactures almost all kinds of automative components‚ two wheelers and a few other industrial products. They are also into the
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here but here well played their role to inspire the curtain. B rajdeep Singh Table of content INTRODUCTION OF TWO WHEELER INDUSTRY • • • Global two wheeler market – 2009 Two-wheelers Purchase Trend Two-wheelers on a roll INTRODUCTION OF TV Sundaram Iyengar and Sons Limited (TVSs) OPERATIONS REVIEW • • • • Quality TQM Cost management Going forwardSuzuki sees TVS Motor as main competitor TVS Motor Company – Mission Vision Statement TVSM – Strategy for growth BCG MATRIX • • • •
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most important factor of gaining independence was the support given from the American citizens and the desire they had to be characterized. Thomas Paine influenced this aspiration greatly. The writings of Thomas Paine had a greater impact on the winning of American independence than any other single event including the battle of Saratoga. Thomas Paine’s powerful‚ widely-read pamphlet in 1776 known as Common Sense promoted colonial America’s independence from Great Britain. Thomas Paine wrote in
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would set their watches by the arrival of the buses. There are other legends associated with the group as well: about the sheer quality of the auto components many of the groups companies would make (many went on to win awards‚ including the prized Deming medal for quality‚ manufacturing’s Oscar); about the prudence of its financial services firms; and about the conservatism of the managers. The last is a generic quality associated with many south Indian business groups of TVS’s vintage‚ and it is
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TQM – The Deming Way (TVS Motors) About W. E. DEMING: William Edwards Deming was an American statistician‚ professor‚ author‚ lecturer and consultant. He is perhaps best known for his work in Japan. There‚ from 1950 onward‚ he taught top management how to improve design (and thus service)‚ product quality‚ testing‚ and sales (the last through global markets) through various methods‚ including the application of statistical methods. THE DEMING PRIZE: The Deming Prize is Japan’s national
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