Sunfeast In July 2003‚ ITC forayed into the Biscuits market with the Sunfeast range of Glucose‚ Marie and Cream Biscuits. Sunfeast’s brand essence connotes happiness‚ contentment‚ satisfaction and pleasure. In a span of 9 years‚ Sunfeast has well-established presence in almost all categories of biscuits and is also a key player in the pasta and instant noodles segments. Sunfeast Biscuits straddle all segments of the market led by Dark Fantasy at the premium end. High quality married with exciting
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Greatest achievement in one month Yippeepenetrated 50% of noodle market. Sunfeast Yippee Noodles | Parent Company | ITC | Category | Food Products | Sector | Food Products | Tagline/ Slogan | The better noodles; Spread the smile | USP | Instant noodles with different tastes | STP | Segment | People looking for a healthy snack when hungry | Target Group | Young people and children from upper and middle class | Positioning | Sunfeast Yippee noodles do not lump even 30 minutes after cooking |
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Priya gold o Sunfeast o Britannia Q2. Which brand offers you better profit margin ? o Parle o Priya gold o Sunfeast o Britannia Q3. Rate on the basis of sales 1 2 3 4 5 Parle o o o o o Priya gold o o o o o Sunfeast o o o o o Britannia o o o o o Q4. Which brand gives maximum offers/discounts ? o Parle o Priya gold o Sunfeast o Britannia Q5.Which brand has the maximum product line ? o Parle o Priya gold o Sunfeast o Britannia
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Group : 12 SUNFEAST DARK FANTASY SUNFEAST • Biscuit segment of ITC • Started in 2003 • Had tough competition when entered the market from Parle and Britannia • Focused on quality and product innovation than low pricing DARK FANTACY • A sub brand of ITC Sunfeast • Launched in 2005 as a premium biscuit brand • Which was a new trend in Indian market • Acquired the status of a standalone brand • introduced with a tagline " Pure Indulgence
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The main objective of the report is to comply to the various marketing theories that has been prevailing in the market and get a proper understanding of the real market. With the help of the ITC Sunfeast various functions and strategies were being discussed and discussed in respect to policies and path they have followed since they have been a successful player in the market. The consumer insight is studied to get a sense of various needs‚ demands and mind set of them. This is done with the help
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------------------------------------------------- Parle-G From Wikipedia‚ the free encyclopedia Parle-G biscuit Parle-G or Parle Glucose is a brand of biscuits manufactured by Parle Products in India. As of 2011‚ it is the largest selling brand of biscuits in the world according to Nielsen.[1] Contents [hide] * 1 History * 2 Marketing * 3 References * 4 External links ------------------------------------------------- History[edit source | editbeta] Parle Products was
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a foray into the biscuits market by launching the Sunfeast range of biscuits. Since then‚ Sunfeast biscuits have always stood for quality and are known for offering innovative and wholesome biscuits. Sunfeast connotes happiness‚ contentment‚ satisfaction and pleasure. Within a span of 12 years‚ Sunfeast has well-established presence in almost all categories of biscuits and is also a key player in the pasta and instant noodles segments. Sunfeast Biscuits straddle all segments of the market led by
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BISCUIT MARKET India is the third largest biscuit manufacturing country after USA and CHINA .Estimated annual turnover of Indian biscuit industry is around INR 65.0 billion .Biscuit Industry in India is entering into competitive phase from period of two major players dominating the industry to number of player making mark on national scene and getting share of the market which is good for the industry. Overview: • The total production of biscuits in India is estimated to be around 30 lakh MT
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ITC Snacks and Biscuits | | GROUP 4: abhinash sanjiv verma lalit kumar Contents 1. Mission Vision and Values 3 2. PESTLE ANALYSIS: 3 3. SEGMENTATION: 4 4. TARGETING 6 5. POSITIONING 6 6. CURRENT SITUATION AND TRENDS: 6 7. INDUSTRY’S FIVE COMPETITIVE FORCES: 9 8. COMPETITIVE ADVANTAGE OF COMPETITORS: 9 9. SWOT ANALYSIS: 10 10. PERFORMANCE REVIEW 11 11. MARKETING MIX: 13 12. Objectives 15 13. Positioning
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accounts for more than 50% of the total biscuit market value‚ Parle G dominate this market with more than 60% share followed by Britannia and ITC.Brands :- Major brands The Indian biscuit industry is dominated by major brands like Parle‚ Britannia‚ and Sunfeast. Also the category has strong regional brands such as Priya Gold-North‚ Cremica-North & West‚ Dukes-South and Anmol-East & North.Other popular brands Horlicks‚ Biskfarm-East‚ Rose-Andhra Pradesh & South‚ Sobisco-East and North East also
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