A Project Report On Comparative Analysis of competing brands Subject: Product and Brand Management College: T. N. Rao College of Management Studies The year 2010 saw a sudden spurt in this instant noodles category with two major FMCG players‚ GSK and ITC venturing in. Besides‚ existing competitors are also trying for a rebound. Circa 1982. All it took was two minutes to woo the hungry souls. The country had just been introduced to a revolutionary product‚ which took over hundreds
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Market penetration stratergies of magi noodles Promotional campanes in schools Advertising stratergies * Focusing on kids Availability in diff pack sizes * Packaging is the biggest plus point of magi market penetration * They have product available in all sizes to tap the categories of consumer New product innovations Following are the stratergies undertaken by magi to launch new products * Nestle sa introduced magi brand in india by 1982 with launch of magi 2min prod as instant
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CHAPTER 1 1. Introduction 1.1 History of Biscuit Industry Biscuits are a very significant part of the food industry in most countries of the world. A biscuit is a small baked product; the exact meaning varies markedly in different parts of the world. The origin of the word "biscuit" is from Latin via Middle French and means "cooked twice" (similar to the German Zwieback). Some of the original biscuits were British naval hard tack. That was passed down to American culture‚ and hard tack (biscuits)
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Biscuit Industry in India Overview Biscuits have been a favorite in our snacks menu. They fall in the category of essential consumer goods. Having a total turnover of 8000 Cr.‚ India is considered as the third largest biscuit manufacturing country worldwide after US and China. An industry classified into organized and unorganized sectors - 65% revenue from organized and 35% revenues from the unorganized sector. Around 90% of the population consume biscuits. The consumption of biscuits in India
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associate it with the more common string varieties‚ such as spaghetti or ramen. Material composition or geocultural origin must usually be specified. However‚ the actual word derives from the German Nudel BRANDS OF NOODLES 1. Maggi 2. Sunfeast 3. Smith & Jones 4. Ching’s 5. Top Ramen MAGGI Due to its fast cooking properties Maggi today has occupied an important position in almost every Indian kitchen. Since most of the women in India are working today‚ maggi and ready to
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EXECUTIVE SUMMARY FOR BISCUIT INDUSTRY IN INDIA • Biscuit industry in India in the organized sector produces around 60% of the total production‚ balance 40% is produced by the unorganized sector (i.e. bakeries). • Biscuit market in India is around 12‚662 crores. • There are around 150 medium to small biscuit factories in India • Indian biscuit industry is the 3rd largest industry‚ behind U.S.A and China. PERCENTAGE OF MARKET SHARE BRAND WISE • Parle- 40% • Britannia- 38%
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declined 51% to Rs(189m) led by higher expenses on new launches and brand building. ITC launched Sunfeast Delishus cookies‚ Yumitos Potato chips‚ Engage Deo’s‚ Vivel cell renew skin care products and new variants under Vivel and Fiama Di Wills brands. Processed Foods maintained double-digit growth with key brands like ’Aashirvaad’‚ Sunfeast and Bingo sustaining strong momentum. ITC launched ’Sunfeast Delishus’ gourmet cookies in two delectable variants viz.‚ ’Nut Biscotti’ and ’Nut and Raisins’
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Research Proposal Assignment 1 Abstract on Research Paper Submitted to :Dr. A.K khare Submitted by: Anusha Arun M.Des 2nd sem Celebrity Endorser Influence on Attitude towards Advertisements and Brands Abstract The research paper was written by Bahram Ranjbarian Associate Professor of Management‚ Zahra Shekarchizade‚ Zahra Momeni‚ Master Students of Business Management from The
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Chapter 7 BISCUIT INDYSTRY ANALYSIS AND MODELS 7.1. PESTL Analysis: s Explanation In analyzing the macro-environment‚ it is important to identify the factors that might in turn affect a number of vital variables that are likely to influence the organization’s supply and demand levels and its costs (Kotter and Schlesinger‚ 1991; Johnson and Scholes‚ 1993). The "radical and ongoing changes occurring in society create an uncertain environment and have an impact on the function
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SUMMER TRAINING PROJECT REPORT (MBA - 035) ON ³STUDY OF RETAIL OUTLET COVERAGE IN RESPECT OF SUPPLIES OF PRIYAGOLD BISCUITS¶¶ AT SURYA FOODS AND AGRO PVT.LTD. LOCATION- NOIDA Submitted in Partial Fulfillments of Master of Business Administration (MBA) Programme: 2009 -11 Of Uttar Pradesh Technical University‚Lucknow SUBMITTED BY NAME-ROHIT PATHAK MBA - 3rd SEMESTER ROLL NO. - 0901470045 Faculty of Management Science Shri Ram Murti Smarak College of Engineering & Technology‚ Bareilly
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