biscuits. In 2004 company has crossed the sale of volume 3 lakh ton biscuit. It achieved 40% of market share in the global market. so it has known as a market leader in the file of global market. In the industry the other Players like PARLR‚ SUNFEAST ‚ANMOL‚ SURYA FOOD[‚PRIYAGOLD] have a great impact in the market. But Britannia has possessed the 2nd position in the world market. Parle-G has achieved 1st position in the market with 69% market share in glucose biscuit and Britannia has only
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estimated to be over Rs 3000 crore. Britannia‚ the market leader‚ is said to have about 45 per cent market share‚ with Parle close behind at about 30-35 per cent. Another major brand is Priya Gold from Surya Foods‚ while the smaller brands include Sunfeast from ITC and Champion. The unorganised market comprising very small regional brands and unbranded biscuits and naankhataai‚ is showing a declining trend over the years‚ according to analysts....
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Competitors: Due to its fast cooking properties Maggi today has occupied an important position in almost every Indian kitchen. Maggi has been dominating the Indian noodles industry since a period of almost 26 years. Other competitors of Maggi are Sunfeast‚ Smith & Jones‚ Ching’s‚ Top Ramen. How the brand has changed: The old Maggi advertisements always showed children enjoying it as a snack in the evening‚ or an after school snack. For many years since it’s introduction in the Indian market it
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1990 • Agri Business Division for export of agri-commodities 2000 • Lifestyle Retailing business with the Wills Sport • ITC Infotech India Limited 2005 • entered the Personal Care Business 2010 • launched its handrolled cigar • Sunfeast Yippee Product Profile Branded Apparel Hotel Cigarettes Incense sticks Personal care Safety Matches Agricultural Industry Information Technology Paper Boards Packaged Foods Stationery Branded Package
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INTRODUCTION Consumers are responsible factor for the sales of any product or services.So‚ when a new product is launched in the market‚ understanding consumer’s buying behavior becomes very essential. For this marketer has to study and understand the various factors which influences the customers thoughts while buying any product or services. In simple words‚ the various reasons which govern and finally force the customer to go for that particular product and services.So‚ Consumer
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But our tests indicate that the ’health’ quotient claimed by brands is not true‚" Pritee Shah‚ general manager‚ CERC said.The study is published in the consumer magazine Insight . The brands tested included Maggi‚ Top Ramen‚ Knorr‚ Ching’s Secret‚ Sunfeast Yippee!‚ Foodles‚ Tasty Treat and Wai Wai X-press.All the samples tested had high level of sodium and fat and significantly low fibre content."We had sent out test results to manufacturers seeking their clarifications‚ but none of them have responded
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are getting‚ and the price does not change much either. There is no point putting more budgets for its marketing. BCG model for ITC Product Mix of ITC can be broadly categorized as follows: 1. FMCG-cigarettes 2. FMCG- others - Ashirvad Atta‚ Sunfeast‚ Candyman‚ Bingo‚Superia‚ Wills LifeStyle‚ Fiama Di Wills‚ Expressions‚ Classmate‚ ‚ Kitchens Of India‚ Mint-o 3. Hotels 4. Agribusiness:-eChoupal‚ Agri Exports‚ Leaf Tobacco 5. Packaging and Paperboards 6. InfoTech High Star * Hotels
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Hindustan Unilever Hindustan Unilever Limited (HUL) is an Indian consumer goods company based in Mumbai‚ Maharashtra. It is owned by Anglo-Dutch company Unilever which owns a 67% controlling share in HUL. HUL’s products include foods‚ beverages‚ cleaning agents and personal care products. HUL was established in 1933 as Lever Brothers and‚ in 1956‚ became known as Hindustan Lever Limited‚ as a result of a merger between Lever Brothers‚ Hindustan Vanaspati Mfg. Co. Ltd. and United Traders Ltd
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MCGhttp://www.equitymaster.com/research-it/sector-info/consprds/Consumer-Products-Sector-Analysis-Report.asp http://www.studymode.com/subjects/determinants-of-demand-of-fmcg-products-in-india-page1.html http://www.slideshare.net/hemanthcrpatna/a-marketing-project-report-on-nestle-vs-cadbury http://studygalaxy.com/ordinaryview2.php?rep=149 http://www.nestle.in/ Abstract The major aim of this project is to understand the nature of demand and supply of Fast Moving Consumer Goods (FMCG) in India
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Parle Agro From Wikipedia‚ the free encyclopedia Jump to: navigation‚ search This article needs references that appear in reliable third-party publications. Primary sources or sources affiliated with the subject are generally not sufficient for a Wikipedia article. Please add more appropriate citations from reliable sources. (July 2007) ’Parle Products Pvt Ltd based in Mumbai‚ India has been India’s largest manufacturer of biscuits and confectionery‚ for almost 80 years. Makers of the world’s
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