Cigarette and FMCG major‚ ITC has launched its first mass personal care offering‚ a high-end shampoo. After a year of speculation‚ ITC has launched its first mass market personal care product. ITC ’s shampoo brand‚ Fiama di Wills is in the premium segment‚ that’s growing faster at 44%‚ compared to 21% for the overall market. Interestingly‚ ITC didn’t introduce a new brand name for its shampoo. Instead it has opted for a brand extension of its two year old‚ super premium range of personal care
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Indian corporate have also seen few other mascots like Fido the cool swanky doodle of 7 Up‚ doughboy the sweet little butler of Godrej Pillsbury‚ Gattu who build brand Asian Paint‚ Chintamani who endorsed ICICI‚ Sunny who is creating magic with Sunfeast. The success of these mascots can be qualified by‚ the increase in the brand value of these brands consumer connect. Decline of mascot power The Indian market grew at a fast pace in nineties everything from pencils to cars‚ salt to luxury goods
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Contents FMCG Introduction India is one of the largest economies in the world in terms of purchasing power and increasing consumer spending‚ next to China. The Indian FMCG industry‚ with an estimated market size of ~Rs.2 trillion‚ accounts for the fourth largest sector in India. In the last decade‚ the FMCG sector has grown at an average of 11% a year; in the last five years‚ annual growth accelerated at compounded rate of ~17.3%. The sector is characterized
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* 1. MAGGI * 2. • Maggie had merged with Nestle family in 1947.• Maggi Noodles was first launched in India in Delhi in January 1983 by Food Specialties Ltd (associated with Nestle).• Initial Strategies of Maggi.• Maggi has faced lot of hurdles in its journey in India.• The basic problem the brand faced is the Indian Psyche.• Initially Nestle tried to position the Noodles in the platform of convenience targeting the working women.• However‚ the sales of Maggi was not picking up despite of heavy
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[pic] EAT HEALTHY THINK BETTER Britannia -the ’biscuit’ leader with a history-has withstood the tests of time. Part of the reason for its success has been its ability to resonate with the changes in consumer needs-needs that have varied significantly across its 100+ year epoch. With consumer democracy reaching new levels‚ the one common thread to emerge in recent times has been the shift in lifestyles and a corresponding awareness of health. People are increasingly becoming conscious of
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market share. It is also present in spices and instant mixes. Mint-o - Mint-0 Fresh is the largest cough lozenge brand in India. Bingo! - a new introduction of finger snacks. Kitchens of India - pre-prepared foods designed by ITC’s master chefs. Sunfeast - is ITC’s biscuit brand (and the sub-brand is also used on some pasta products). Strengths ITC leveraged it traditional businesses to develop new brands for new segments. For example‚ ITC used its experience of transporting and distributing
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MAGGI-Taste Bhi‚ Health Bhi Need: Maggi understood that there was a need of a product that took less time to cook and was also good to eat. Brand: Maggi as a brand has become synonymous with instant noodles. Due to its good taste‚ wide range of products‚ affordability and attractive packaging and promotional strategies‚ Maggi has an extensive mass appeal. Segmentation: Maggi has segmented its market as below: Age group: Since the eating habits and preferences have a direct relation to the age
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INTERNSHIP REPORT ON ITC- WILLS LIFESTYLE ROMITA ROY KNITWEAR DESIGN DEPARTMENT BATCH 2009-13 DEPARTMENT OF KNITWEAR DESIGN NIFT‚ BANGALORE Declaration This report documents the work done during my summer internship at ITC Wills Lifestyle. I am happy to declare that I have successfully completed my internship from the duration of 24.05.12 to 20.07.12‚ under the supervision of my industry mentor Mr. Manik Malhotra‚ Head Designer‚ Wills Lifestyle‚ ITC LRBD. This report shall
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INDEX SR NO PARTICULARS PAGE NO 1 INTRODUCTION 3 2 HISTORY 5 3 PRODUCTS & SERVICES 9 4 CORPORATE STRATEGY 13 5 MARKET STRATEGY 14 6 FINANCIAL ASPECTS 7 CSR 15 7 AWARDS 18 INTRODUCTION Type Public (BSE:ITC) Founded 24 August 1910Radha Bazaar Lane‚ Kolkata‚ India Headquarters Kolkata‚ India Key people Yogesh Chander Deveshwar (Chairman) K. Vaidyanath (Director)‚
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its price and people living in those areas prefer more quality in less cost. Parle-G is the largest selling biscuit in the world. It has a 70% market share in India in the glucose biscuit category followed by Britannia‚ Tiger (17-18%) and ITC’s Sunfeast (8-9%). The brand is estimated to be worth over Rs 2‚000 crore (Rs20 billion)‚ and contributes more than 50 per cent of the company’s turnover DEMOGRAPHIC SEGMENTATION: The factors whose intensity differs from person to person are together termed
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