"Sunfeast" Essays and Research Papers

Sort By:
Satisfactory Essays
Good Essays
Better Essays
Powerful Essays
Best Essays
Page 6 of 15 - About 144 Essays
  • Good Essays

    parle g case answers

    • 888 Words
    • 3 Pages

    Case Parle-G By performing the SWOT analysis of Parle-G we can sort out several factors which can help us in devising a future strategy for the Parle-G biscuits i.e the pricing and marketing aspects etc. Strengths a. Parle-G offered Value For Money (VFM) to consumers‚ hence humungous sales in 2002. b. It is a market leader in low priced biscuits .Internationally very few food items were available for US$1.00 per kg. c. It has an extensive

    Premium Marketing Target market Income

    • 888 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    the effect of celebrity endorsement on consumer buying behaviour - January 5th‚ 2010 The crescendo of celebrities endorsing brands has been steadily increasing over the past 20 years or so. Marketers overtly acknowledge the power of celebrity in influencing buyer ’s purchase decision. They have firm believe that likeability or a favorable attitude towards a brand is created by the use of a celebrity. The crore of rupees spent per year on celebrity endorsement contracts show that celebrities like

    Premium Advertising Brand

    • 3523 Words
    • 15 Pages
    Powerful Essays
  • Good Essays

    Itc and Hul Supply Chain

    • 784 Words
    • 4 Pages

    INTRODUCTION (Hindustan Unilever Limited) Hindustan Unilever Limited (HUL) is India’s largest consumer goods company based in Mumbai‚ Maharashtra. It is owned by the British-Dutch company Unilever which controls 52% majority stake in HUL. Its products include foods‚ beverages‚ cleaning agents and personal care products. HUL was formed in 1933 as Lever Brothers India Limited and came into being in 1956 as Hindustan Lever Limited through a merger of Lever Brothers‚ Hindustan Vanaspati Mfg. Co

    Premium Unilever BSE Sensex

    • 784 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    Itc Ltd. a Full Case Study

    • 10976 Words
    • 44 Pages

    Case study-ITC LIMITED INTRODUCTION: ITC Limited (BSE: 500875) public conglomerate company headquartered in Kolkata‚ India.[1]Its turnover is $6 billion and a market capitalization of over $30 Billion. The company has its registered office in Kolkata. It started off as the Imperial Tobacco Company‚ and shares ancestry with Imperial Tobacco of the United Kingdom‚ but it is now fully independent‚ and was rechristened to Indian Tobacco Company in 1970 and then to I.T.C. Limited in 1974 The company

    Premium Tobacco Tobacco industry Gold Flake

    • 10976 Words
    • 44 Pages
    Powerful Essays
  • Powerful Essays

    Tiger‚ launched in 1997‚ became the largest brand in Britannia’s portfolio in the very first year of its launch and continues to be so till today. Tiger has grown from strength to strength and the re-invigoration in June 2005 and more recently‚ in Apr 2008 has further helped bolster its growth in the highly competitive glucose biscuit category. Tiger is a Glucose biscuit‚ which comes with the added goodness of wheat and milk. Now Tiger Glucose has been fortified with "Iron Zor" with an attempt

    Premium Income Marketing Consumer theory

    • 2522 Words
    • 11 Pages
    Powerful Essays
  • Powerful Essays

    Ratio Analysis Fmcg

    • 5311 Words
    • 22 Pages

    Fast-moving consumer goods (FMCG) or consumer packaged goods (CPG) are products that are sold quickly and at relatively low cost. The term FMCGs refers to those retail goods that are generally replaced or fully used up over a short period of days‚ weeks‚ or months‚ and within one year. This contrasts with durable goods or major appliances such as kitchen appliances‚ which are generally replaced over a period of several years. FMCG have a short shelf life‚ either as a result of high consumer demand

    Premium Financial ratios Financial ratio

    • 5311 Words
    • 22 Pages
    Powerful Essays
  • Good Essays

    Indian Tobacco Company

    • 932 Words
    • 4 Pages

    present in spices and instant mixes. • Mint-o - Mint-0 Fresh is the largest cough lozenge brand in India. • Bingo! - a new introduction of finger snacks. • Kitchens of India - pre-prepared foods designed by ITC’s master chefs. • Sunfeast - is ITC’s biscuit brand (and the sub-brand is also used on some pasta products). Strengths ITC leveraged it traditional businesses to develop new brands for new segments. For example‚ ITC used its experience of transporting and

    Premium Tobacco Marketing Gold Flake

    • 932 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    CHAPTER - 1 INTRODUCTION Introduction: About the industry: Fast moving consumer goods are products that have a quick turnover‚ and relatively low cost. FMCG generally include a wide range of often purchased consumer products such as toiletries‚ soap‚ cosmetics‚ teeth cleaning products‚ shaving products and detergents‚ as well as other non-durables such as glassware‚ bulbs‚ condoms‚ batteries‚ paper products and plastic goods. The purchasers usually put less thought into the purchase of FMCG

    Premium Sales Fast moving consumer goods

    • 6926 Words
    • 28 Pages
    Powerful Essays
  • Good Essays

    Top Ramen Reoprt

    • 3758 Words
    • 12 Pages

    Intro: According to a Japanese poll in the year 2000‚ "the Japanese believe that their best invention of the twentieth century was instant noodles."[6] As of 2010‚ approximately 95 billion servings of instant noodles are eaten worldwide every year. China consumes 42 billion packages of instant noodles per year – 44% of world consumption – Indonesia‚ 14 billion; Japan‚ 5.3 billion‚ Vietnam 4.8 billion‚ USA 4 billion. Per capita‚ South Koreans consume the greatest amount of instant noodles‚ 69 per

    Premium Instant noodles Ramen

    • 3758 Words
    • 12 Pages
    Good Essays
  • Good Essays

    Kraft Competitive Strategy

    • 2590 Words
    • 11 Pages

    The Sweet Success of Oreo in India Word Count: 2989 March 12‚ 2012 IESE Business School Avenida Pearson‚ 21 Barcelona‚ 08034 (+34) 93 253 42 00 Web: www.iese.edu 2 COMPANY OVERVIEW1 Kraft Foods‚ Inc. is an American multinational confectionary‚ food and beverage conglomerate. Kraft is the second largest food company in the world with 2011 revenues of $54‚365 million. Approximately 60% of Kraft’s revenues are generated from outside of the US‚ with the developing markets playing

    Premium Kraft Foods Oreo Nabisco

    • 2590 Words
    • 11 Pages
    Good Essays
Page 1 2 3 4 5 6 7 8 9 10 15