"Sunitha krishnan" Essays and Research Papers

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    Indo- Russia Relations

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    EVOLUTION OF INDO – RUSSIA RELATIONS A REPORT EXECUTIVE SUMMARY This report discusses the evolution of relations between India and USSR (now Russia) over the last six decades. India’s independence and its need for military supplies (due to strained relations with its neighbours Pakistan and China) compelled it to extend a hand of friendship to USSR. There was done by the means of cultural exports like like Raj Kapoor films and Ramayana. Soon enough Russia became the largest

    Free Soviet Union Russia Saint Petersburg

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    ISSUES AND CHALLENGES OF SUPPLY CHAIN MANAGEMENT IN INDIA M.VENKATA RAMANA REDDY1 & N.V.S.RAJU2 1 G.Narayanamma institute of Technology and science for women‚ Shaikpet‚ Hyderabad-08 2 Department‚ J N T U‚ Jagityal‚ Karimnagar dist‚ Andhra Pradesh Abstract- Despite the extensive research carried out in the area of supply chain management (SCM) all over the world‚ SCM practices have not yet been well adopted in developing countries like India. This paper highlights the present issues and challenges

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    Mumbai and Infrastructure

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    Mumbai needs infrastructure Times of India By Ajit Krishnan Partner and Sector Leader‚ Real Estate and Infrastructure‚ Ernst & Young Pvt. Ltd. and Tarika Kumar Senior Associate‚ Ernst & Young Pvt. Ltd. What you see is what you believe and we believe that Mumbai needs urban infrastructure. It needs an upgraded urban infrastructure which can cater to demands of unimaginable proportions which no other city in the world has seen‚ because its challenges are unique and have not been witnessed

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    based target costing

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    ACCOUNTING-BASED EARNINGS MANAGEMENT AND REAL ACTIVITIES MANIPULATION A Dissertation Presented to The Academic Faculty by Wei Yu In Partial Fulfillment of the Requirements for the Degree Doctor of Philosophy in the School of Management Georgia Institute of Technology August 2008 Copyright 2008 by Wei Yu 3327682 Copyright 2008 by Yu‚ Wei All rights reserved 2008 3327682 ACCONTING-BASED EARNINGS MANAGEMENT AND REAL ACTIVITIES MANIPULATION Approved by: Dr

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    Term Paper

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    University and Texas Tech University. Francis‚ J. R.‚ Reichelt‚ K.‚ & Wang‚ D. (2005). The pricing of national and city-specific reputations for industry expertise in the US audit market. The Accounting Review‚ 80(1)‚ 113–136. Fung‚ S. Y. K.‚ Gul‚ F. A.‚ & Krishnan‚ J. (2012). City-level auditor industry specialization‚ economies of scale‚ and audit pricing. Accounting Review‚ 87(4)‚ 1281-1307. Habib‚ A. (2011). Audit firm industry specialization and audit outcomes: Insights from academic literature. Research

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    and Promotion Management. Scott‚ W.D. (1903) The Psychology of Advertising. Small‚ Maynard & Co.‚ Boston. Shapiro‚ S.‚ MacInnis‚ D.J.‚ & Heckler‚ S.E. (1997) The effects of Incidental Ad Exposure on the Formation of Consideration Sets Shapiro‚ S. & Krishnan‚ H.S. (2001) Memory-based measures for assessing advertising effects: a comparison of explicit and implicit memory effects Shiv‚ B. & Fedorikhan‚ A. (1999) Heart & Mind in Conflict: The interplay of Affect and Cognition in Consumer Decision Making

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    Positive Accounting Theory and Science Md Humayun Kabir Senior Lecturer Faculty of Business Auckland University of Technology Auckland‚ New Zealand Phone: 09 921 9999 E-mail: humayun.kabir@aut.ac.nz ------------------------------------------------------------------------------------------Earlier versions of this paper benefited from comments from Lee Parker of the University of South Australia‚ William Maguire of Manukau Business School‚ Keith Hooper of Auckland University of Technology‚ Divesh

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    Audit Fee

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    audit pricing under the Sarbanes-Oxley Act”‚ Auditing: A Journal of Practice & Theory‚ Vol Huang‚ H.-W.‚ Raghunadan‚ K. and Rama‚ D. (2009)‚ “Audit fees for intial audit engagements before and after SOX”‚ Auditing: A Journal of Practice & Theory‚ Vol Krishnan‚ J.‚ Rama‚ D. and Zhang‚ Y. (2008)‚ “Costs to comply with SOX section 404”‚ Auditing: A Journal of Practice & Theory‚ Vol Mock‚ T.J. and Wright‚ A. (1993)‚ “An exploratory study of auditors’ evidential planning judgments”‚ Auditing: A Journal of

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    Eye Project

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    eyeVISION 2020 INDIA (www.vision2020india.org) Thursday‚ 28 April 2011 BETTER PREVENTIVE AND CURATIVE HEALTHCARE DRAFT STRATEGY PAPER FOR The XIIth Five Year Plan (2012-17) for elimination of Avoidable Blindness1 from India by working with the National Program for Control of Blindness (NPCB)‚ Ministry of Health and Family Welfare‚ Government of India and other stakeholders (including IAPB‚ WHO‚ AIOS‚ EBAI‚ COSI) Prepared by2 VISION 2020 INDIA XIIth Plan Team Contact Person: Dr Rajesh Noah

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    Customer Based Brand Equity

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    The current issue and full text archive of this journal is available at www.emeraldinsight.com/0960-4529.htm MSQ 17‚1 Customer based brand equity: evidence from the hotel industry ¨¸ Ruchan Kayaman and Huseyin Arasli Eastern Mediterranean University‚ Gazimagusa‚ Turkey Abstract Purpose – The paper aims to explore interrelations of the four brand equity components; brand awareness‚ brand loyalty‚ perceived quality and brand image in hotel industry and improve the conceptualization of customer-based

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