Carsten Erfgen Impact of Celebrity Endorsement on Brand Image: A Communication Process Perspective on 30 Years of Empirical Research Research Papers on Marketing and Retailing University of Hamburg Tor zur Welt der Wissenschaft Institute of Marketing and Media Marketing and Branding Head of the Institute Prof. Dr. Henrik Sattler No. 40 Carsten Erfgen* Impact of Celebrity Endorsement on Brand Image: A Communication Process Perspective on 30 Years of Empirical Research July
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The current issue and full text archive of this journal is available at www.emeraldinsight.com/1742-7371.htm Taking VANET to the clouds Stephan Olariu Department of Computer Science‚ Old Dominion University‚ Norfolk‚ Virginia‚ USA Taking VANET to the clouds Ismail Khalil Department of Telecooperation‚ Johannes Kepler University‚ Linz‚ Austria‚ and 7 Received 30 December 2010 Revised 5 January 2011 Accepted 14 January 2011 Mahmoud Abuelela Department of Computer Science‚ Old Dominion
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JÖNKÖPING INTERNATIONAL BUSINESS SCHOOL Jönköping University The S e rv ic e B r an d i n g Mo d el Small Service Firms’ Approach to Building Brand Equity Master’s thesis within Marketing Authors: Hermansson‚ Frida Larsson‚ Josephine Tutor: Jönköping Gustavsson‚ Veronica May 2005 Master’s Thesis within Marketing Title: Author: Tutor: Date: Subject terms: The Service Branding Model – Small Service Firms’ Approach to Building Brand Equity Frida Hermansson & Josephine Larsson Veronica Gustavsson
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MICROINSURANCE PAPER No. 1 LITERATURE REVIEW ON MICROINSURANCE Stefan Dercon*^ and Martina Kirchberger* in collaboration with Jan Willem Gunning^ and Jean-Philippe Platteau^ *Oxford University ^European Development Research Network (EUDN) i LITERATURE REVIEW ON MICROINSURANCE MICROINSURANCE PAPER No. 1 Copyright © International Labour Organization 2008 First published 2008 Publications of the International Labour Office enjoy copyright under Protocol 2 of the Universal Copyright Convention
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Isolating Sarbanes-Oxley Section 404(b) effect on audit fees and market liquidity: a natural experiment. Premalata Sundaram* PDBP 2010 University of Florida August 23‚ 2010 Abstract Since the passage of the Sarbanes-Oxley Act (SOX) of 2002‚ a large body of evidence has accumulated on the costs this legislation has imposed on public companies in the United States. Estimates of the direct costs of the law have been fairly straightforward to measure‚ but the indirect costs of the legislation
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OBEROI GROUP Understanding Strategy and Design of the Organization An “Organizational Dynamics” Project by – Group 5 (Section G) Parth Krishnan Mannadiar (12HR-018) Priyanshi Kejriwal (12DM-104) Atharv Tilak (12DM-042) Ritu Kapse (12HR-024) Siddharth Venkataraman (12DM-143) Lov Loothra (12FN-068) Puneeth C (12IB-062) Table of Contents Sr. No. | Heading | Page No. | 1. | Introduction | 3 | 2. | Growth and Strategy | 3 - 4 | 3. | Structure | 4 | 4. | Culture | 5 | 5
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Customer Perception Based Brand Equity Analysis of Dinshaw’s Ice-cream Abhijeet Agashe *‚ Rupesh Pais**‚ Rashmi Shahu*** Abstract A brand is a name that has the power to influence a buyer. Brand influence could be as a result of a set of mental associations and relationship built up over time among customers or distributors. Brand equity is the differential effect of a brand knowledge on a consumer response to the marketing of a brand. The present study focuses on the study of the basic four dimensions
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STRATEGY MEMO SITUATION: LAUNCH OF TOYOTA PRIUS – WORLD’S FIRST HYBRID CAR BPSM PGDM: 2009-11 TEAM: A9‚ MICHAEL PORTER MEMBERS: 9020: KASTURAY ADITYA MANOHAR 9025: MOLKANTI PARIMAL 9036: PURNA CHANDRA SHEKAR 9076: GOKUL KRISHNAN B V 9100: ROHIT N 9103: SANTHOSH K.S. SUBMITTED TO: Prof. GOVINDA SHARMA DATE: 27-JULY-2010 Table of Contents COMPANY DESCRIPTION 3 Toyota: History and Growth 3 Toyota Mission 5 McKinsey 7S Model for Toyota 6 THE ENVIRONMENT ANALYSIS OF JAPAN
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CENTRE FOR DEVELOPMENT STUDIES AFFILIATED TO JAWAHARLAL NEHRU UNIVERSITY‚ NEW DELHI M.A. APPLIED ECONOMICS RECRUITMENT GUIDE 2013-14 1 ABOUT CDS Set up in 1971 by the renowned economist‚ Late Professor Kakkadan Nandanath Raj‚ the Centre for Development Studies (CDS) is an internationally renowned‚ selfgoverning institution known for its cutting edge research in applied economics and topics germane to socio-economic development‚ impeccable pedagogy‚ and extensive and exhaustive training
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converters and AC drivers. New Jersy (U.S.A): Wiley‚ 2006. T. Esram‚ and P. L. Chapman‚ "Comparison of Photovoltaic Array Maximum Power Point Tracking Techniques‚" IEEE Trans. on Energy Conversion‚ vol. 22‚ pp. 439-449‚ 2007. M. Kazmierkowski‚ R. Krishnan‚ and F. Blaabjerg‚ Control in Power Electronics - Selected Problem: Academic Pres‚ 2002. Matlab/Simulink‚ http://www.matlab.com PLECS‚ http://www.plexim.com
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