competition and to gain more marketplace exposure (Spethmann & Benezra 1994). The main advantages are that companies can pool together their resources‚ reduce the cost of production introduction and generate greater sales (Kolter et al. 2006‚ p. 408; Samu‚ Krishnan & Smith 1999‚ p. 57). Co-branding also allow brands with lesser reputation to leverage on partner brands of higher reputation. The presence of higher quality brands reinforces the perception of quality to their partner brands (Rao‚ Qu & Ruekert
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1. Introduction Whether marketers understand how customers make their purchase decision is a very important issue for a company. It can bring numerous influences to companies for establishing an appropriate marketing strategy. Therefore‚ the research of each stage of buyer decision process is relevant for all the marketers. Teo and Yeong (2003) point out that the setting up of buyer decision process model can help managers to understand and forecast consumer behaviours‚ and thereby they can make
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As it is stated in Prahalad & Krishnan readings for this session‚ it is critical for success that “management recognizes that a deep understanding of how to translate the business model to its business processes and the role of ICT in enabling these processes”. But to make just processes change is not enough‚ because these changes influence other aspects of business and usually create need for more changes: organizational charts
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Selvaraj Mr. Arun Chaudhary vidya.selvaraj@smudde.edu.in arun.chaudhary@smudde.edu.in Ms. Sanghamitra Das sanghamitra.das@smudde.edu.in Dr. Sadhana Tiwari sadhana.tiwari@manipalglobal.com VSc. Programs Faculty Name Dr. Shivram krishnan Mr. Rajiv Mishra Ms. Dipali Vadera Ms. Samvartha Sahil Email ID shivram.krishnan@smudde.edu.in rajiv.mishra@smudde.edu.in dipali.vadera@smudde.edu.in samvartha.sahil@smudde.edu.in Program BScHCM & PGDTTM; BScAFD & DFDI; BAJM & MAJM BScHCM & PGDTTM
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References: Blocher‚ Stout‚ Juras & Cokins. Cost Management: A Strategic Emphasis. (6th ed.). McGraw Hill‚ Boston‚ MA. Grewal‚ D.‚ Krishnan‚ R.‚ Baker‚ J.‚ & Borin‚ N. (n.d.). The Effect of Store Name‚ Brand Name and Price Discounts on Consumers’ Evaluations and Purchase Intentions. Retrieved from http://digitalcommons.calpoly.edu/cgi/viewcontent.cgi?article=1010&context=mkt_fac
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SONG & MOVIE INDEX LYRICIST MUSIC DIRECTOR SINGERS Latest Lyrics Ula Lyrics Pencil Lyrics Valiyavan Lyrics Isai Lyrics Aambala Lyrics Darling Lyrics I Lyrics Vellaikaara Durai Lyrics Pisasu Lyrics Lingaa Lyrics Kayal Lyrics Kappal Lyrics Anegan Lyrics Lyrics » Y - Films » Yennai Arindhaal Lyrics » Unakkenna Venum Sollu Lyrics Unakkenna Venum Sollu Lyrics Music: Harris Jayaraj | Lyricist: Thamarai | Singers: Benny Dayal‚ Mahathi Unakenna Venum Sollu Ulagathai Kaata Sollu Puthu Idam Puthu Megam Thedi
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Palm oil stalemate: who is responsible? Summary Palm oil is a plant with various uses in human life (such as: tooth paste‚ Moisturizer and biodiesel). Malaysia is one of the largest producers and exporters of palm oil. Gajah Berang Oil Palm Estate is one of the largest multinational palm oil conglomerates whose managers offer a balance between efficiency and employee satisfaction. The company has multicultural employee since its workers from Sri Lanka‚ Indonesia‚ India and Bangladesh
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n.d. FDI in Multi-Brand Retail In India - A Larger Pie Or A Scrunched Nut [article online]. Accessed on 10 March 2012 at http://www.mbaskool.com/businessarticles/finance/946-fdi-in-multi-brand-retail-in-india-a-larger-pie-or-a-scrunched-nut.html Krishnan‚ Ananth. 2011‚ Chinese retailers give global giants run for money. [newspaper article online]. The Hindu‚ Friday‚ 2 December. Accessed on 9 April 2012 at http://www.thehindu.com/business/Economy/article2681679.ece Manshu‚ 2011‚ FDI in Multi Brand
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1. Introduction “Corporate finance theory‚ teaching and the typically recommended practice at least in the US are all built on the premise that the primary goal of a corporation should be the maximization of shareholder value.” (Krishnan‚ 2009) One often stumbles upon such statements while reading about shareholders value or maximization of shareholders wealth. This is also a typical answer to questions such as “what is the best and primary objective of a company in a competitive market”
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Head: The sabbatical advantage Intro: Do you want to brush up your professional skills because you might be feeling out-dated? Then take a sabbatical leave to rejuvenate yourself with the latest knowledge‚ says Rupashree Singh Sukanya Krishnan‚ a final year B.Tech (Computer Science) student at IIT Kanpur‚ was one of those lucky few who bagged a job the first round of campus interview. It was her dream job - a fabulous pay packet from an US-based software giant with housing accommodation at Bangalore
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