Hindustan Unilever Ltd (HUL). The case focuses on HUL’s strategy for growing two mature brands with mass appeal – Lifebuoy (bath soap) and Sunsilk (shampoo)‚ by targeting new segments in innovative ways. In 2002‚ the company started a marketing program:- Lifebuoy ’Swasthya Chetna’ (’Health Awakening’)‚ targeting the bottom of the pyramid (BoP) segment in India. Sunsilk Gang of Girls (GoG)‚ targeting the increasing number of Internet-savvy girls. In 2003-04‚ the sales of Lifebuoy grew by 20%. According
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Demographic Differences Demographics consist of population characteristics. Race‚ age and income are some of the popular demographics used. Demographic differences impacts how individuals view and translate situations. Diversity growth is supported by demographic differences. As organizations strive to gain the competitive advantage managers should learn‚ welcome and leverage the differences of the individuals within the organization. Contrary to many beliefs managers can not treat all employees
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Demographic Paper Preshious Dunham HCS/490 March 5‚ 2012 Jeinnie Avera Demographic Paper The age of population is one of the challenges the United States faces. The shift of demographics may have an effect on the needs and services of this particular population. In this paper it will be discussed how the demographics may have an impact on the health care market‚ how changes will affect health care such as increase in health care cost and increase in prescription
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Demographic Paper Pekin Illinois is a relatively small community located in Central Illinois half way between St. Louis and Chicago. It boasted a total community population of 33857 during the last census period of 2008. The total population consisted of roughly a 50/50 male to female ratio with a median age of 37.1 and represented 94.4% Caucasian‚ 2.4% African American‚ 1.9% Hispanic and 1.1% Asian races. Due to this population mix many of the culturally and racially indicated diseases states‚
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Demographic Paper: Baby Boomers Impact Your name HCS/490 Teacher name When it comes to the Baby Boomers Impact towards the Health Care Systems‚ there is only one that may wonder how they will as Baby Boomers population and their demographics impact health care systems in future generations. The subject of this reading will address this question and focus on the Baby Boomers population demographics‚ and explain the changes these demographics will have on health care systems in regard to patient’s
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bankofengland.co.uk/wp/index.html The Bank of England’s working paper series is externally refereed. © Bank of England 2002 ISSN 1368-5562 Contents Abstract Summary 1. Introduction 2. Demographic change in the United Kingdom 3. Assessing the impact of demographic change 4. The likely impact of demographic change on asset prices and rates of return 5. Conclusion References Charts 5-7 5 7 9 10 19 29 34 38 40 3 Abstract This paper considers the likely development of aggregate living standards
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segmentation‚ if there is a demographic group of customers who are all on diets and are watching their weight (common needs/desires) and a business markets the segment of dark chocolate as a healthier option to satisfy sweet cravings‚ this would be an example of market segmentation. On the same token if a company were to market the medical and health benefits of dark chocolate‚ a demographic that would similarly respond to this marketing action would be the health-conscious demographic. There are a few different
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Running head: Demographic Paper Single Unemployed Mothers (Demographic Paper) Brittney Williams September 17‚ 2012 HCS/490 Single Unemployed Mothers (Demographic Paper) A mother is a tough job at hand‚ but thinks for a second about a mother who is unemployed as well as a mother with an absent parent; the issue is many within one. The state of Michigan is experiencing an all-time high increase of unemployed people‚ suffering in poverty. The question at hand is how the demographic issue is affecting
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Abstract The purpose of this paper is to explain how a group can become a high-performance team. The purpose is also to examine the impact of demographic characteristics and cultural diversity on group behavior. This paper will illustrate how demographic characteristics and cultural diversity contribute to or detract from high-performance teams. High-Performance Teams A high-level of performance makes up the basis for groups and teams today. High-performance is a major focus for many organizations
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analyzing market data‚ demographic consumption patterns within the category‚ and the key consumer trends driving consumption. The report highlights innovative new product development that effectively targets the most pertinent consumer need states‚ and offers strategic recommendations to capitalize on evolving consumer landscapes. Key Findings • Germany’s Savory Snacks market is one of the fastest-growing Savory Snacks markets in Europe • Older Consumers as a demographic have the highest number
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