ASSIGNMENT 10.1 – BRAND POSITIONING Tuan Duong TRUNG HIEU BRAND POSITIONING DEFINITION • • • A way to create a distinct impression in consumer’s mind Consumer’s reason to buy your brand A single and constant meaning behind “brand” in consumer’s mind It’s simply is: owning a space (a meaning behind) of the brand name in consumer’s mind that marketers utilize their resources to focus on PROTECTION QUALITY SEXUALLY ATTRACTION HEALTHY HAIR BRAND POSITIONING SETTING UP A WINNING BRAND POSITIONING
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Products which have a quick turnover‚ and relatively low cost are known as Fast Moving Consumer Goods (FMCG). FMCG products are those that get replaced within a year. Examples of FMCG generally include a wide range of frequently purchased consumer products such as toiletries‚ soap‚ cosmetics‚ tooth cleaning products‚ shaving products and detergents‚ as well as other non-durables such as glassware‚ bulbs‚ batteries‚ paper products‚ and plastic goods. FMCG may also include pharmaceuticals‚ consumer
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DOVE DAILY HAIR SHINE 64 RS 117RS 205 RS DRY THERPY CONDITIONER 90ML -69 RS 180ML -125RS DOVE HAIR FALL CONDITIONER 90ML- FREE ALONG WITH SHAMPOO 180ML -125 RS HAIR FALL SOLUTION 100ML -56RS 200ML -105RS 400ML -179RS SUNSILK DREAM SOFT 100ML -56RS 200ML -105RS 400ML -179RS THICK AND STRONG 100ML -56RS 200ML -105RS 400ML -179RS ANTI DRANDRAFF 100ML -56RS 200ML -105RS NOT AVAILBLE DAMAGE HAIR 100ML -56RS 200ML -105 RS 400ML -179RS BLACK SHINE 100ML
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Chapter VIII Measurement and Scaling: Fundamentals and Comparative Scaling Chapter Outline 1) Overview 2) Measurement and Scaling 3) Primary Scales of Measurement i. Nominal Scale ii. Ordinal Scale iii. Interval Scale iv. Ratio Scale 4) A comparison of Scaling Techniques Chapter Outline (cont.) 5) Comparative Scaling Techniques 6) Verbal Protocols 7) International Marketing Research 8) Ethics in Marketing Research MEASUREMENT AND SCALING Measurement: The assignment of numbers or other symbols
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History: The Procter & Gamble Company‚ also known as P&G‚ is an American multinational consumer goods company headquartered in downtown Cincinnati‚ Ohio‚ USA. Its products include pet foods‚ cleaning agents and personal care products. In 2012‚ P&G recorded $83.68 billion dollars in sales William Procter‚ a candle maker‚ and James Gamble‚ a soap maker‚ emigrated from England and Ireland respectively. They settled in Cincinnati initially and met when they married sisters‚ Olivia and Elizabeth
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Team Image Parfaite Pre-Case Study Akila Devers Stephanie Heyligar Khadidjatou Camara I. Current Offering of the L’Oréal Paris Brand L’Oréal Paris is just one of the many global consumer product brands owned by the megacorporation L’Oréal. Natalie Cristo‚ the Senior Vice President of L’Oréal Paris‚ stated that L’Oréal Paris is the flagship brand of the company and that it celebrates the value of the consumer (Jeffries‚ 2011). With a legendary slogan‚ “Because you’re worth it”‚ L’Oréal Paris
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Executive Summary: Pantene is a strategic product of P&G Groups. It is a qualified‚ nutrilite and superior shampoo product. Vietnam has been generating Pantene series for P&G around10 years. Pantene Shampoo concentrates on Vietnamese female who are in middle or high class and consider about possessing soft‚ smooth and beautiful hair. Pantene brand has contributed into P&G with a high rate to improve the company performance. At current time‚ P&G has made more than 55 billion dollar for total
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Career reasearch paper Contract buyer- Corprate Purchasing Manager As a supply chain management student being a Contract buyer is very appealing‚ especially when working for a global enterprise like Exova. Being a part of and working with people on a international level in such a fast growing business. Contributing my own personal influence and experience to provide leading retailers and manufacturers with the highest standards. Also ensuring results‚providing confidence and helping the
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6.02 Reasearch Paper Outline. Directions: Fill in the blanks to create a draft of your outline Title ___Is to Kill A mocking Bird A timeless Clasisic.________________________________________________ Paragraph I:The Great Novel To Kill A Mocking Bird Stands As A Timless Classic Due To Many Different Reasons Based On Knowledge Apon Morality‚Maturity‚And Racism. A. Can One Race of People Stand Out To be More Superior To the Other? B. Hate Crimes Subject African Amercians As victims
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Noemi Corona AP Biology Tirado June 3‚2013 Society does not view stem cell reasearch as ehtically wrong because some might say that it holds the key to reversing to effects of aging and or can prolong our lives here on Earth. What some can agree that is ethically wrong about stem cell research is the research of embryonic stem cells. Those who value human life from the point of conception‚ oppose embryonic stem cell reseach because
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