Limited | 2% | Paras Pharmaceutical Ltd | 2% | Marico Industries Ltd | 2% | J&J Ltd | 2% | Segmentation of Shampoo Market Shampoo market is segmented on three benefit segment such as: * Cosmetic (shine‚ strength & lustre): E.g. Sunsilk‚ Pantene‚ Clinic Plus‚ Chik * Anti-Dandruff: E.g. Clinic All Clear‚ Head & Shoulders *
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Products Savory and Dressings Spreads and Cooking Products Beverages Ice Cream and Frozen Foods Home and Personal Care (HPC) Products In Personal Care In Hair Care In Skin Cleansing In Home Care Facts and Figures of Some Key Brands Knorr Brand Comfort Sunsilk Performance Current Performance Strategy:"Path to Growth" Sales Figure 2nd Quarter‚ Year 2005 SWOT Analysis Strengths Weaknesses Opportunities Threats Increasing Competition from Other Companies The Core Brands are in a Weak State Restructuring the
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Anglo-Dutch company ±Unilever. Both Unilever and HUL have established themselves well in the Fast Moving Consumer Goods (FMCG) category. In India‚ the company offers many households brands like‚ Dove‚ Lifebuoy‚ Lipton‚ Lux‚ Pepsodent‚ Ponds‚ Rexona‚ Sunsilk‚ Surf‚ Vaseline etc. Some of its efforts were also rewarded when four of HUL brands found place in the µTop 10 brands¶ list for the year 2008 published in The Economic Times. Unilever was a result of the merger between the Dutch margarine company
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Unilever policies review. Unilever is a global company which produces great amount of products every-day consumption. It has such brands as Lipton‚ Calve‚ Knorr‚ Dove‚ Rexona‚ Sunsilk‚ Domestos‚ etc. As you can see from this list this company is a real giant not only because it spreads its influence on a plenty of product markets‚ but is also known in different geographical areas. It has sustainable presence in more than 100 countries. Its corporate social responsibility system is aimed at 3 main
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Due to the continuous efforts of the top shampoo brands in India penetration of shampoos in urban areas is almost 100%. As far as penetration of shampoo in the rural areas is concerned it has risen by almost 18% in the current scenario. the shampoo market in India is valued at Rs 4.5 bn with the penetration level at 13% only. The market is expected to increase due to lower duties and aggressive marketing by players Shampoo is also available in a sachet‚ which is affordable and makes upto 40% of
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Table of Contents Table of Contents 1 Executive Summary 3 Introduction to Rural Market of Pakistan 4 Rural Market Analysis 5 Demographic Trends 6 1. Population Size 6 2. Number of Households 6 3. Average Household Income 7 4. Health & Education facilities 7 5. Retail Shops 8 6. Utilities (Electricity‚ Gas‚ and Water) 8 Wando 10 1. Market Segmentation: 10 1. Consumer Profile 12 2. Evaluation Process used by Consumers 12 a. Price: 12 b. Quality: 12 c. Brand Image: 12 d. Benefits
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purifiers‚ the Company is a part of the everyday life of millions of consumers across India. Its portfolio includes leading household brands such as Lux‚ Lifebuoy‚ Surf Excel‚ Rin‚ Wheel‚ Fair & Lovely‚ Pond’s‚ Vaseline‚ Lakmé‚ Dove‚ Clinic Plus‚ Sunsilk‚ Pepsodent‚ Closeup‚ Axe‚ Brooke Bond‚ Bru‚ Knorr‚ Kissan‚ Kwality Wall’s and Pureit. The Company has over 16‚000 employees and has an annual turnover of around Rs. 21‚736 crores (financial year 2011 - 2012). HUL is a subsidiary of Unilever‚ one
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Executive summary The first part of the essay is mainly talking about the internal and external situation of Pantene. The internal analysis includes branding analysis‚ objectives‚ target market‚ company and brand analysis‚ industry‚ product‚ price‚ consumption value‚ financial trend and distribution channels. The external one contains political‚ economic‚ social‚ technological and environmental forces. In competitive analysis‚ Pantene has a competitive advantages promotion and strong distribution
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Raju Vanapala V V Raju‚ Founder & CEO of way2sms.com. V V Raju is main pillar behind the success of way2sms.com. Mr. Raju completed his MCA (Master Of Computer Application) in 2003 and then he started company named Way2Online Interactive India pvt ltd‚ and in 2006 Mr. Raju started way2sms.com website that provides free messaging (SMS) services. way2sms.com is India’s first free sms service started in Jan 2007 in Hyderabad and having Millions of subscribers currently and from May 2012 owned
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hall‚ this museum houses a collection of memorabilia of famous Tanauenos. It also seeks to promote the historical landmarks and legacies of Tanauan A statement of purpose‚ or personal statement‚ is a brief and focused essay about one’s career or reasearch goals. It is a concese treatise about one’s profession target‚ identified means to achive them and accomplishments so far towards those goals. The following statements are the trainee’s objectives for his practicum training: * To enhance and apply
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