Intro Background story: On March 25‚ 1931‚ seven young white men entered a railroad stationmaster’s office in northern Alabama. They claimed that while they were riding the rails‚ a "bunch of Negroes" picked a fight with them and threw them off the train. The stationmaster phoned ahead to the next station‚ near Scottsboro‚ Alabama. A Scottsboro deputy sheriff made deputies of every man in town with a gun. When the train stopped‚ the posse (group of people legally authorized keep the peace) rounded
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di Thailand dan Amerika Syarikat. Sunsilk is a hair care brand‚ primarily aimed at women‚ produced by the Unilever group‚ which is now considered the world’s leading company in hair conditioning and the second largest in shampoo. Sunsilk is Unilever’s leading hair care brand‚ and ranks as one of the Anglo-Dutch conglomerate’s “billion dollar brands”. Sunsilk shampoos‚ conditioners and other hair care products are sold in 69 countries worldwide. Mission Sunsilk believes that everyone deserves beautiful
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thing the consumer used to keep in mind while purchasing was the brand name or else the person/celebrity who used to endorse it‚ but now things have changed. Consumers not only check the effectiveness but also the ingredients. Shampoo like Dove‚ Sunsilk‚ Garnier fructis‚ etc are very regular among the households and the main source is television advertisement‚ i.e.‚ the ads make the brands known among the mass and rest is on their usage. Swot analysis of Dove Strength Strong brand name/ image
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will look onto Sunsilk. Sunsilk is also a very popular brand in Asian countries. Most of the people in Asian countries also knew about this brand although some may not use it because of the benefits that can be gained as solution for different hair problems among potential users. Practically‚ this brand also positioned themselves as a hair care product in the market where different potential user are being segmented and targeted. Additionally‚ we will look onto the background of Sunsilk brand while
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SUNSILK – INNOVATIVE MARKETING STRATEGIES 1. INDUSTRY PROFILE Shampoo in India was derived from the Hindi word ‘Champi’ meaning hair massage. The introduction of shampoo in India dates back to the British reign in the country. Being a recent development the growth of shampoo or rather the penetration levels of shampoo in the India has been commendable. The shampoo market in India is estimated to be Rs 2‚500-3‚000 crore. The shampoo market is India is categorized according
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Sunsilk Shampoo Report S NO Topic Page No. 1. Executive Summary 04 2. Corporate Mission and Objectives 05 3. Marketing Strategy& organization structure 6-7 4. Marketing target Strategy 8-9 5. Distribution‚ promotion‚Sunsilk product strategy 10-12 6. Branding strategy 13 7. Promotional strategy 14 8. Market Situation Analysis (PEST) 15-16 9. SWOT Analysis 16-17 10. Competitive Environment and Market Analysis 18 11. Company 18-19 12. Competitive strategy and advantages 19-20 13
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2011435054 2011889674 1 2 3 Acknowledgment The preparation of this report is a sound example of teamwork. The experience is a valuable one because not only did the report increase our understanding and knowledge on the assigned topic‚ Sunsilk. It also taught us important lessons of how to incorporate out theoretical knowledge to enhance the understanding of practical implications. In addition‚ it also gave us a thorough opportunity to learn from others; despite conflicting ideas‚ the teams
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FINAL PROJECT PRESENTATION SUNSILK A Project By Presented to : Table of Contents 1. 2. 3. 4. 5. 6. 7. 8. Vision Statement Mission Statement The History of The Unilever The History of SUNSILK Shampoo The BCG Matrix of Unilever Products Portfolio of Unilever Marketing Mix of SUNSILK Shampoo Segmentation‚ Targeting‚ Differentiation‚ and Positioning of SUNSILK Shampoo 9. Micro and Macro Environment of SUNSILK Shampoo 10.Competitors of SUNSILK Shampoo VISION STATEMENT UNILEVER Work to create a better
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Niche marketing in automobile Industry Niche marketing is the subset of the market on which a specific product is focusing; it is mostly used in Automobile industry. All leading brand like Mercedes‚ BMW‚ Audi‚ Toyota are doing niche marketing. So the market niche defines the specific product features aimed at satisfying specific market needs‚ as well as the price range‚ production quality and the demographics that is intended to impact. It is also a small market segment. Some of the different technology
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Enhancing Mousse‚ Suave Maximum Hold Gel‚ Sunsilk Captivating Curls Scrunching Mousse and L’Oreal Tightly Wound Curl Boosting Spray Gel all “work”‚ are affordable. You get your money’s worth and you are not left with a sticky residue‚ but the fact that no build up is left after using Sunsilk Captivating Curls Scrunching Mousse is what makes it the best choice to use on curly hair. TREsemme Flawless Curls European Curl Enhancing Mousse‚ Suave Maximum Hold Gel‚ Sunsilk Captivating Curls Scrunching Mousse
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