201 Sec: 04 2012 Submission Date 4/1/2012 Table of content Sl | Topic | Page | 1. | Introduction | 3 | 2. | Mission & Vision | 4 | 3. | Market Segmentation‚ Target Market and Positioning of Sunsilk | 5-8 | 4. | Advertisement Analysis of Sunsilk | 9-10 | 5. | Competitor Analysis of Sunsilk | 11-12 | 6. | Market Segmentation‚ Target Market and Positioning of Taaza | 13-14 | 7. | Advertisement Analysis of Taaza | 15-16 | 8. | Competitor Analysis of Taaza | 17-18 | 9. | Market Segmentation
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INTERNSHIP REPORT ON Hair Care Survey on Parlors & Salons in Dhaka Guided by Ms. Farhana Nur Malik Lecturer BRAC Business School Ms. Ankan Siddiquee Brand Activation Manager Unilever Bangladesh By Kamrun Nahar ID-08104011 BRAC Business School Brac University Date of Submission: 19 December 2011 LETTER OF TRANSMITTAL 19 December‚ 2011 Ms. Farhana Nur Malik Lecturer BRAC Business School BRAC University Subject: Submission of internship report Dear Madam‚ I would like to take this opportunity
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Shampoo Industry 20.11.02 Category : FMCG Product : Shampoo This Presentation Covers • • • • • • • • • • • • • What is FMCG ? Characteristics of FMCG products Hair Care Category in India Types of Shampoos Hair Care Facts Market Size Awareness Shampoo usage details Penetration details Growth in this industry Evolution of shampoo as a product The top brands Ad Spends‚ and brands on the net What is FMCG ? FMCG refers to consumer non-durable goods required for daily or frequent use. Typically
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different product for the same purpose such as Pantene‚ Sunsilk ‚ Rejoice‚ and so on. Besides‚ Dove is also price maker and spends a lot of money in advertisements to convince their customers. Last but not least is the competitor’s strategies and price. The competitors of Dove are Sunsilk‚ Rejoice‚ Pantene‚ L’Oreal and so on. According our survey that doing at Kampar area‚ the competitors are offering the lower price if compare to Dove. For example‚ Sunsilk 700ml is offering their shampoo
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An Introduction to the BC Web Wise Digital Agency BC Web Wise Pvt. Ltd. is an end-to-end digital marketing and advertising agency and is one of the top digital agencies in India. The company consists of two branches – one in Mumbai and one in Delhi – and it was founded in the year 2000 by BC Web Wise’s current CEO and MD‚ Chaaya Baradhwaaj. Their Mumbai branch is located opposite Raheja College of Art in Bandra (West). Also referred to as BCWW‚ this company boasts of a global clientele along with
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.Shashi Ranajn Kumar VVISM‚ Hyderabad Sub-“The Availability and visibility analysis of Shampoo market in Bhubaneswar with special reference to Dabur Vatika Shampoo.” Table of Contents * Acknowledgement * Executive Summary * Introduction - FMCG Industry * Hair care Shampoo Industry In India * Company Profile of Dabur * Objectives of Study * Scope and Limitations * Research Methodology * Data Analysis and Interpretation * Findings * Suggestions
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Introduction Unilever is a multi-national corporation‚ formed of Anglo-Dutch parentage that owns many of the world’s consumer product brands in foods‚ beverages‚ cleaning agents and personal care products. Unilever employs nearly 180‚000 people and had worldwide revenue of almost €40 billion in 2005. Unilever is a dual-listed company consisting of UnileverNV in Rotterdam‚ Netherlands and Unilever PLC in London‚ England. This arrangement is similar to that of Reed Elsevier and that of Royal Dutch
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Study the buying behavior of consumers regarding branded shampoos in Ludhiana Research Project Report Masters in Business Administration By Jasdeep kaur Table of Contents |Chapter No. |Particulars |Page no. | |1 |Introduction |8-16 | |2 |Research Methodology
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Unilever is an Anglo-Dutch multi-national corporation‚ one of the world’s leading suppliers of fast moving consumer goods in branded home & personal care and food categories‚ operating in over 150 countries. In 2012‚ Unilever added nearly €5 billion of turnover‚ pushing through the €50 billion mark in the process. With more than 400 brands focused on health and wellbeing‚ Unilever touches so many people’s lives in so many different ways. There are more than 2 billion consumer worldwide use a product
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RURAL MARKETING An Overview Trends indicate that the rural markets are coming up in a big way and growing twice as fast as the urban as many ’middle income and above’ households in the rural areas as there are in the urbanareas.The share of FMCG products in rural markets is 53%‚ durables boasts of 59% market share. The number of middle and high income households in rural India is expected to grow from 80 million to 111 million by 2008. In urban India‚ the same is expected to grow from 46 million
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