2.1 Current Product The benefit that Sunsilk brings towards its customers lies in the fact that it has an established brand name‚ in fact the most established in many countries. It also provides variant solutions for different hair care needs and provides a range of product lines (cream shampoos‚ liquid shampoos‚ conditioners‚ tonics‚ etc) that answer to the complete needs of its customers. In addition‚ the product mix is also very prevalent as Sunsilk is able to provide various creations of every
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STP Analysis On Sunsilk Submitted To: Afreen Choudhury Senior Lecturer‚ Department of Business Administration East West University Submitted By: Letter of Transmittal August 1‚ 2012 Afreen Choudhury Senior Lecturer East West University Subject: Submission of internship report Dear Madam‚ We would like to take this opportunity to thank you for the guidance and support you have provided me during
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Marketing Segmentation‚ Targeting Strategy and Positioning of Greggs Plc Marketing segmentation‚ targeting strategy and positioning of Greggs PLC * Table of Contents * Introduction 1 Segmentation analysis 1 Benefits Sought - Healthy food 1 Lifestyle 1 Demographic and Geodemographic 1 Target marketing strategy analysis 2 Price 2 Promotion 2 Positioning Analysis 2 Competitiveness 2 Clarity 3 * Conclusion 3 * References 4 * Appendices 5 Introduction : In these days the business environment
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Bassem Nagy Raafat Riad Wolsely Student ID: Sunsilk Co-creations Shampoos & Conditioners Introduction: Sunsilk is a hair care brand‚ primarily aimed at women‚ produced by the Unilever group‚ which is now considered the world’s leading company in hair conditioning and the second largest in shampoo. Sunsilk is Unilever’s leading hair care brand‚ and ranks as one of the Anglo-Dutch conglomerate’s “billion dollar brands". Sunsilk shampoos‚ conditioners and other hair care products
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Segmentation Segmentation may be defined as the process of dividing a heterogeneous market into homogeneous sub-units. To get a product or service to the right person or company‚ a marketer would firstly segment the market‚ then target a single segment or series of segments‚ and finally position within the segment(s). Segmentation is essentially the identification of subsets of buyers within a market who share similar needs and who demonstrate similar buyer behavior. Segmentation aims
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First launching in Indonesia 1970 International bottle usage Launch new variant “Lemon” 1975 Launch “Black Sunsilk”. The first black shampoo launch in Indonesia market 1995 Launch new variant (coconut oil and rose) 1997 Launch dual approach variant 1999 Launch shampoo based on science technology 2001 Launch nutrition shampoo 2006 Launch new design product 2010 Lunch Sunsilk Co-Creation SUNSILK CO-CREATION Co-create with 7 best hair experts : 1. Dr Francesca Fusco‚ a New York dermatologist‚
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BEC 1034 Microeconomics GROUP ASSIGNMENT Lecturer’s Name: Madam ONG HWAY BOON Section: BC 177 Article: The Malaysian Insider (27 July 2012) List of members: NAME ID NO Tan Hui Juin 1122701693 Lai Zhi Wei 1122702253 Felicia Mah Phui Mun 1122701689 Toh Han Lin 1131120643 Koh Kai Bin 1131119181 a) Will there be an increase or decrease in demand? There will be an increase in demand of car because the tax of car has been cut for public‚ it cause the price of cars decrease‚ so
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Chapter 8 is entitled Segmentation‚ Targeting‚ and Positioning and focuses on how companies divide their markets‚ how they choose which markets to pursue‚ and how they position their products to make them more attractive to consumers. The chapter starts of by detailing the five levels of the Segmentation‚ Targeting‚ and Positioning Process. The first two steps are a part of Segmentation and they are developing the strategies or objectives and segmentation methods. The next two steps‚ evaluating
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segmentation‚ targeting‚ positioning‚ differentiation and branding For many organizations today to be successful they must know what consumers needs are‚ so as to satisfy them successfully and profitably to avoid wastages of resources. For these organizations to be successful they have to undertake segmentation‚ so as to know their target market and also to know the available competitors in the market producing the same goods. As a matter of fact‚ for Colgate to be successful they must segment
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Market segmentation allows businesses to satisfy the diversity in a resource-effective manner and is held up as the panacea of modern marketing (Dibb‚ 2001). Marketing segmentation is more and more vital for business in the modern time. This essay‚ therefore‚ tend to introduce the concept of market segmentation first‚ then and the merits and difficulties will be illustrated. Finally‚ different approaches are going to be demonstrated. Market segmentation is the process by which a diverse market
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