introduction we want to find out the acceptance of our new herbal shampoo product. I would like to know weather you have used our herbal shampoo product (Ayur herbal shampoo with shikakai & triphala) Yes No ( If Answer to Q1. is yes then proceed to Q2. else thank respondent & terminate interview ) Q.2) Have you used any herbal shampoo product before? Yes
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THE WONDERFUL HYGENIC WORLD OF SHAMPOO Everyone who uses shampoo could tell you that their main factors in choosing a shampoo to use are smell‚ look‚ and price. People are misinformed about shampoo and how to tell the difference between a good shampoo and a bad one. The main point of shampoo is to cleanse your skull of residue that is picked up either from hair products such as hair spray‚ gel or moose‚ as well as the dirt in the air‚ and perspiration. Shampoo is something that all of us use on
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Jhalani 2011233 Yugmala Singh 2011238 Aditya Vikram 2011248 [SUPER SHAMPOO] Formulating an effective value delivery process to tap into an existing and prospective consumer market. Introduction The case analyzes the response of the non-users of shampoo in an emerging environment‚ India. The non-users belong to the lower end of the socio-economic spectrum and they respond with their perceptions about the category of shampoo and well-known brands. The entrepreneur ’s challenge is to obtain the
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Suresh Venkataraman‚ a successful marketer had always wondered how shampoo transformed from an unaffordable product to an affordable one and also believed that the rural markets in India offered a huge potential in consumer products. He was doubtful about the brand names of different shampoo brands being complex to understand that is why he decided to launch a product called “super shampoo” which was easy to pronounce and projected a superior image against whatever it was competing against. To develop
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La Shampoo is a high quality and more expensive product that has the same marketing strategy over years. From 1989‚ the line start to slowly decline its sales. The ad agency tried to develop new look campaign‚ but this solution did nothing for La Shampoo sales and customers didn’t even noticed the change. Caroline‚ the brand manager wanted a new marketing plan to improve the sales and increase the market share‚ not to just keep the product remain on retailer’s shelves. She made a marketing meeting
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Easy Honey Hair Care If you had told me last year that my shelf of hair care products would be reduced to a homemade honey shampoo‚ I would not have believed you. Shampoo‚ conditioner‚ conditioning mask and painfully pricey anti-frizz serum… how could humble honey replace all of that? Let me start at the beginning. This past year‚ I’ve been on a crazy hippie journey to eliminate toxic products from my life. Now‚ I’m excited to say that all of my body care items are homemade and non toxic. This
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Making Your Own Organic Shampoo Once you have chosen your castile soap base‚ you can add your essential and/or fragrance oils to the mixture. Different oils will affect the hair in different ways depending on what you are looking for in a homemade shampoo. For instance if you are looking to control dandruff and to sooth an itchy scalp‚ then you would add Tea Tree oil and Chamomile to your shampoo base. If you wanted to add extra shine to your hair with a great scent‚ then you would add Lemongrass
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Suppose I am going to start a business of “DRY SHAMPOO” as it is quite a new product for Bangladesh perspectives… The so-called "French shower‚" that curious Napoleonic custom of applying perfume or deodorant over unwashed flesh‚ went out of style with pantaloons‚ and certainly never spread to these more hygienic shores. Right? Hello‚ dry shampoo. Touted as a water and timesaving way to stay quote-unquote gorgeous on the go‚ these wildly popular shampoo substitutes allow the busiest exec to head
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Hindustan Unilever Ltd (HUL). The case focuses on HUL’s strategy for growing two mature brands with mass appeal – Lifebuoy (bath soap) and Sunsilk (shampoo)‚ by targeting new segments in innovative ways. In 2002‚ the company started a marketing program:- Lifebuoy ’Swasthya Chetna’ (’Health Awakening’)‚ targeting the bottom of the pyramid (BoP) segment in India. Sunsilk Gang of Girls (GoG)‚ targeting the increasing number of Internet-savvy girls. In 2003-04‚ the sales of Lifebuoy grew by 20%. According
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The Dynamic Use of Symbolism in Shampoo Planet Douglas Coupland has been called the voice of Generation X by his critics because of his writing techniques‚ which deal mainly with youthful ideals. Most of his works involve young characters searching for truth and answers for their self-involved questions. Despite many of his novels having a dim outlook‚ he incorporates humor and optimism into them‚ which creates a balance between wittiness and mockery. In Shampoo Planet Tyler Johnson‚ the narrator
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