PROJECT REPORT ON CASE STUDY ON STRATEGIES OF SALES AND MARKETING FOR BUDGET HOTELS. Submitted By: Yogesh Kumar Under the Guidance of: NCHMCT ROLL NO.: 111750 Mr. P. Suresh Final Year Lecturer B.SC in Hospitality & Hotel Administration (IHM GWALIOR) IHM Gwalior CERTIFICATE OF THE
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Class "AAA" Resort a. Location and Environment The resort shall be situated in a suitable location free of noise‚ atmospheric and marine pollution. b. Parking (If applicable) An adequate parking space with parking security shall be provided free to guests. c. Facilities and Room Accommodation The resort shall have its rooms‚ facilities and amenities equivalent to those of a First Class Hotel required under Section 4 hereof. d. Public Washrooms There shall be a clean and adequate public toilet
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Primula Parkroyal Hotel: Positioning and managing for turnaround Table of Contents Introduction 1 SWOT 2 Strength 2 Weaknesses 3 Opportunities 3 Threats 3 Target Segmentation 4 Commercial Guest 4 Corporate Promotion Strategy 4 Daily Stays Promotions 5 Weekly Stays Promotions 5 Corporate Conference Segment Packages 5 Full Day Meeting Package 6 Half Day Meeting Package 7 Individual Traveler 8 Individual 8 Family 10 HR strategy 11 High rate of absenteeism 11 English language Training
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Beach Resort - They are resorts that are located on or within a short distance from a major beach. Many beach resorts have activities that include snorkeling kayaking‚ scuba diving‚ para-sailing‚ and boating. Some even have their own on site beach‚ especially for guests. Island Resort - Theyare resorts located on an island. Resort amenities usually include snorkeling‚ sun bathing‚ swimming‚ fishing‚ boating‚ parasailing‚ kayaking‚ along with other types of water sports. Lake Resort- They include
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are obvious as follow: 1. As a small-size resort and known for its flexible and personalized services‚ Coral’s cost efficient operation could cause losses from current guest-flow more than costs saved from squeezing current low number of staff or facilities and services; 2. By maintaining status quo‚ Coral Diving Resort would not be distinguished as unique from other resorts in the Bahamas‚ which is going farther away from the common success of resorts based on strong identities and reputations
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A Case Analysis of Hotel Continental Submitted by: Michael F. Cui I. Perspective Held by the Student I assume the point of view of Mr. Oscar Mendoza‚ the owner of Triumph Tours‚ who has been seriously thinking about operating a hotel to complement his travel agency business. II. Case Facts Mr. Oscar Mendoza has been considering opening a hotel to complement his travel agency business‚ Triumph Tours‚ because
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2 Background Purpose ……………….……………….……………….…………………........ P.3-P.4 General Information of Resort ……………….……………….……………….……..……….. P.4 Mission Statement ……………….……………….……………….……………….……………….. P.5 Vision Statement ……………….……………….……………….……………….………………….. P.5 Resort Location ……………….……………….……………….……………….………...……. P.6-P.7 Culture & Tourism & Political in New Zealand ……………….……………… P.8-P.11 Resort Sustainability ……………….……………….……………….…………….……. P.12-P.13 Environmental‚ Economic & Social
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Management Facilities Planning And Development Feasibility Study Report Feasibility Study Report Executive Summary Docklands depend on its convenient transportation‚ advantageous geographic‚ pleasant climate location; have to develop into one of the most usefulness areas of Melbourne. The dockland is the location both meaningful for traveling and investment. Previously‚ hotel can only cater for people’s accommodation need. Now the hotel has been changed to be a comprehensiveness establishment
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Case Notes- Rosewood Hotels and Resorts Article Summary The marketing and management teams for Rosewood hotels have been faced with a branding issue. The leaders with Rosewood have realized that their brand‚ “Rosewood” has failed to make a true name for itself in the luxury hotel industry. They feel that in order to boost customer awareness they should attach the Rosewood name to each hotel. Rosewood felt that there was a major disconnect between the 12 hotels they have all over the world. Customers
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Introduction Case Study of Regency Grand Hotel This hotel is based in Bangkok and was established by local investors 15 years ago and was operated by Thai general manager since that time. It had 700 employees that time and use to provide good employee benefits‚ above market rate salaries and job security and bonuses regardless of the hotel performance during that year. This hotel was sold to an American large chain of hotel who wanted to expand its operation in Thailand. The general manger
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