Hilton Hotels Case Study One Situation Analysis Week Three Catherine Seeley University of Phoenix MKT / 551 Marketing Management TRGRAD24 Marlene Deatherage April 17‚ 2006 Introduction The scope of this situation analysis will be to cover key issues and opportunities for the Hilton Hotels. The Four P’s marketing strategy will be recommended‚ and discussed. The utilization and implementation of the SWOT analysis will be incorporated throughout the discussion. Information will be provided from the
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Case: The Accra Beach Hotel I. SITUATION ANALYSIS: A. Case Summary The case is about the Accra Beach Hotel on the Caribbean island of Barbados. The hotel manager got a request from the West Indien Cricket Board (WICB) about hosting several cricket teams while the West Indien Cricket Servies‚ which is an important international sporting event. The head of the WICB was asking for a discount for 50 of the 141 rooms of the hotel. Now the sales manager has to decide whether to accept the inquiry
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Case 8 The Acua Beach Hotel Block Booking of Capacity During a Peak Period SHenvl Knrlns‚ JocuBN Wtntz‚ eNp CuntsroPHER Lovnlocr The sales manager for a Caribbean hotel wonders whether to accept a large blockbooking at a discount rate ftom a Sroup participating in an international sporting eaent. Do the promised broadcasts as the host hotel for the upcoming West Indies Cricket Series‚ an important international sporting event. publicity benefits justifu the risk of turning higher
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1 1.0 Executive Summary As of late 2013‚ Golden Palm Tree Iconic Resort & Spa will be undergoing a rebranding exercise that will result in name change to AVANI Sepang Goldcoast Resort because of the joining to AVANI Hotels & Resorts. (Golden Palm Tree Resort & Spa Sdn Bhd‚ 2013) The group is now investing heavily in infrastructure as well as in building new hotels and resorts whilst renovating and refurbishing existing properties. However‚ they still lack other value additions
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* Berjaya Makati hotel * 7835 Makati Avenue Corner Eduque StreetMakati City‚ Philippines 1209 * Tel : + (632) 750 7500Fax : + (632) 750 6783 * To discover most of Manila with ease‚ guests can use Berjaya Makati Hotel as their home base. The hotel has 167 guestrooms‚ each equipped with industry-standard amenities for guests’ comfort. Guestroom appointments consist of room safe‚ data port‚ mini bar‚ daily newspaper‚ non-smoking rooms and voicemail system. This Manila hotel has everything you
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sources used A hotel is an establishment that provides lodging paid on a short-term basis. The provision of basic accommodation‚ in times past‚ consisting only of a room with a bed‚ a cupboard‚ a small table and a washstand has largely been replaced by rooms with modern facilities‚ including en-suite bathrooms and air conditioning or climate control. Additional common features found in hotel rooms are a telephone‚ an alarm clock‚ a television‚ a safe‚
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Case Study 1 Wynn Resorts LTD. Sean Brockert Palm Beach State College History 1967 complete renovation of Golden Nugget. 1989 complete renovation of Mirage. 1993 complete renovation of Treasure Island. 1998 complete renovation of Bellagio Mirage becomes part of MGM ($6.4 million) April 2005 Wynn Las Vegas resorts open. September 2006 doors open Wynn Macau. December 2007 2nd phase complete Wynn Macau. 2009 expected completion of encore Las Vegas. Internal Strengths and Weakness
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The Floating Resort The Floating Resort By: Brittany Contreras SCC Janelle Hoffman HRM 160 April 6‚ 2011 The Floating Resort A cruise is defined as “to make a trip by sea in a liner for pleasure‚ usually calling at a number of ports.” It is similar to a mobile resort (Dowling‚ 2006‚ p. 1). Why be on land when there is an option to travel on top of the beautiful ocean waters? The cruise industry has grown phenomenally in the last thirty-six years-from
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methodology 4) Blake left the job before it was completed a. did not provide proper training and support after implementation b. did not communicate with his replacement one he was gone c. had no follow up with the GM or functional managers of Royal Hotel Recommendations 1) FC&C made a number of mistakes at the management level that contributed to the failure of this system. First‚ it sent an intern‚ by himself‚ on his first project. It is unreasonable to think that Blake‚ after only two weeks
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HRM 400-100 HUMAN RESOURCE MANAGEMENT FALL 2012 PROFESSOR: DR. DENNIS KRIPP HOTEL PARIS CASE PAPER #1 The Question is: How can we create an efficient human resource management system that can help the Hotel Paris achieve its strategic plans and goals? In order to achieve its strategic plans and goals‚ there are some basic HR strategy processes that Hotel Paris pursue. First of all I’d like to summarize the hierarchy of links among the hotel’s HR practices‚ necessary workforce competencies
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