the world tune in to watch one of the most exhilarating events in sports unfold--the Super Bowl. The one-game‚ winner-take-all contest for supremacy in the National Football League has grown into more than just a football game opposing the best teams of the NFL. It has become the premier event for new television advertising. With half of the ten‚ all-time most watched television events having been Super Bowls; networks are able to sell precious seconds of airtime to large companies for millions
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The Super Bowl is one of the most watched event worldwide. This event gives a chance for Americans to get together and celebrate the championship of NFL. Many individuals watch the Super Bowl for not the game but the extra entertainment that is joined with the event.This extra entertainment can be referred to the Half-Time show and/or the advertisements shown during the breaks. To start off‚ advertising companies invest more than five million dollars to show their advertisement and that does not
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Controversial television advertising has always caused a moral dilemma. Television commercials during the Super Bowl‚ one of the most watched television programs‚ walk a fine line between appropriate and inappropriate. However‚ there are quite a few varying opinions regarding the controversial advertisements. Controversial television advertisements that air during the Super Bowl generate millions of dollars‚ entertain the viewers‚ and stir up many a conversation. The viewers that seek to censor controversial
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Super Bowl: a case study of buzz marketing Keywords Super Bowl event marketing internet advertising buzz marketing word of mouth advertising tools Abstract In the US‚ the Super Bowl is annually the nation’s highest-rated TV programme and the most watched single-day sporting event. But could the Super Bowl‚ like other sporting events that traditionally attracted millions of people‚ fall prey to competition? This case study argues that despite the increasing fragmentation of viewing audiences
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Working Paper Series‚ Paper No. 10-01 Economics of the Super Bowl Victor Matheson† January 2010 Abstract The Super Bowl is America’s premier sporting event. This paper details basic economic facts about the game and examines the controversy surrounding the purported economic impact of the game on host communities. While the league and sports boosters claim that the game brings up to a $500 million economic impact to host cities‚ a review of the literature suggests that the true economic
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02-40-381-01 Professor’s Name: Due Date: Tuesday 22nd November 2016. Most of the super bowl commercials skate a thin line between been appropriate and inappropriate and this one can be classified under the inappropriate ones. It can also be classified as a controversial commercial. These companies spend millions of dollars in the production and marketing of their commercials to networks during the super bowl weekend. Snickers use designs to display that you are not you when you are hungry. That
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Super Bowl Marketing Assignment The hype of the Super Bowl was not better than the actual game. The game had a few surprises added to it such as the blackout‚ Beyoncé’s great performance‚ and the shocking comeback from the San Francisco 49ers towards the end of the game‚ making the game much more enjoyable. Also‚ I would have to say the game was better than the ads as well. The 49ers made a great game at the end‚ although there were some good emotional and humorous ads. The cost of these ads in
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Tom Brady and the New England Patriots enacted the most extraordinary resurgence in Super Bowl history‚ triumphing the Atlanta Falcons 34-28‚ in the first Super Bowl ending in an overtime. One of the biggest disputes in football is determining who is the greatest player of all time at any given position. Naturally‚ the leadership positions‚ like the Quarterback‚ are debated with even more intensity. Joe Montana and Tom Brady are three quarterbacks frequently designated as “The G.O.A.T‚” or greatest
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Issues in Super bowl Advertising The super bowl is the most anticipated event of the year as it relates to advertising. There will be millions of viewers watching the NFL showdown this weekend as the Denver Broncos and Seattle Seahawks go head to head for the championship. In addition to the actual game companies get a chance to further market their brands and introduce new products to a massive audience. This year several new companies like Jaguar‚ Nestle‚ Intuit etc. will make their super bowl
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Nicholas Farruggia Cara Snider/ Section 23 February 21‚ 2007 What Makes the Super Bowl So Super? "Super Sunday" is able to attract greater audiences to the annual event than any other television event‚ but how? Are the teams matching up better? Are the games becoming more competitive? I feel the enormous number of viewers each year has nothing to do with the game. The NFL has incorporated many other aspects to the championship night‚ including pre-game entertainment‚ National Anthem renditions
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