Advertising –A tool of sales promotion for Micro Small Medium Enterprise’s 1. N.Prabakaran (Resource Scholar‚ Dept.of Business Administration‚ Annamalai University) 2. Dr.S.K.Nagarajan (Assistant Professor‚ Dept of Business Administration‚ Annamalai University) E-mail:prabamba87@gmail.com‚naga_skn@yahoo.com Abstract – In these modern days‚ the marketing manager’s are able to find new techniques and tools of
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5.2 Proposal to Expand Into Corporate Advertising Videos VYP has been approached by Zubinos Coffee Shops Ltd to produce a corporate advertisement. This has highlighted the need and opportunity for VYP to venture into advertising which may improve costing and profit margins. Social media advertising is a huge and growing business. Social advertising revenue is forecasted to increase by 194% to reach $15 billion by 2018. Facebook‚ Twitter and Google+ are the most popular social networks with search
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The San Marco bowl is a Byzantine vessel made of purple and red glass embellished with bright polychrome and enamel paint. It is seventeen centimeters high and deep‚ and 33 centimeters wide. The bowl became the property of the Treasury of San Marco after the Fourth Crusade from the Venetian booty of Constantinople and is one of the most prized glass objects of the Byzantine period (The MET). Although despite its significance to Byzantine fine art‚ the bowl’s origins‚ significance‚ and date of creation
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occurred during the Dust Bowl years in the 1930s. The migration forces those who were migrating to reinvent their culture and coexist with those who were already in California. This was truly the impressive thing about the Dust Bowl migration. Cultural change from a migration was something that was remarkable and something that was still around fifty years later. Migration to California had been happening before but the migration was different this time. Prior to the Dust Bowl those who migrated to
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“Advertising’s 15 Basic Appeals” was written by Jib Fowles and published in 1982. Fowles has written other books on the effects of media on society such as “Advertising and Popular Culture” published in 1996. He is also a researcher‚ publisher‚ and professor in media. “Advertising’s” has also appeared in “Mass Advertising as Social Forecast” by Jib Fowles. From the title‚ you can expect that this essay will explore the reasoning behind advertisements and why people like them. It is an appropriate
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"Advertising is the nonpersonal communication of information usually paid for and usually persuasive in nature about products‚ services or ideas by identified sponsors through the various media” It is also done to build a brand identity and communicate changes in old products or introduce new product/services to the customers. Advertising has become an essential element of the corporate world and hence companies allot a considerable amount of resources towards their advertising budget. There are
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Paragraph Advertising Advertising is a process of commercial to promote the goods and services in order to increase its sale. There are many different kind of advertising nowadays‚ such as newspaper‚ television‚ radio‚ magazine and internet. The advantages of advertising are indisputable. However‚ there are also disadvantages of the advertising. Advertising is useful and informative by informs the consumers about the qualities and prices of goods. At this point makes purchasing easy for the consumers
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Barbie’s Success Story Submitted By Kishor Chandra 92062 WMG 18 1 Question 1. Analyst observed that the Barbie‚ the main icon of American culture‚ reflected changes in American society. Analyze the changes in Barbie’s image over the years. Answer. Barbie was considered an icon of American culture across the world and a representation of the richness and luxurious lifestyle of the Americans. She was also regarded as a role model who inspired young girls to become independent and self independent
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The Dust Bowl: The Era of Destruction The 1920’s was a horrible time for all‚ especially those from the midwest‚ and those farmers now had to use new and improved methods involving machines and new revolutions to increase the speed and growth of their extravagant crops. But now the damage is done‚ because World War 1 is over. Most thought this destruction was at an end and only good was to come‚ but in 1931 things took a turn for the worst and more devastation piled on from an era known as the “Dirty
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The Dust Bowl was a treacherous storm‚ which occurred in the 1930’s‚ that affected the midwestern people‚ for example the farmers‚ and which taught us new technologies and methods of farming. As John Steinbeck wrote in his 1939 novel The Grapes of Wrath: "And then the dispossessed were drawn west- from Kansas‚ Oklahoma‚ Texas‚ New Mexico; from Nevada and Arkansas‚ families‚ tribes‚ dusted out. Carloads‚ caravans‚ homeless and hungry; twenty thousand and fifty thousand and a hundred thousand and two
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