2011 MARKETING MANAGEMENT SECTION E Udit Chugh 2011207 Vasundhara Singh 2011222 Vinit Singh 2011230 Vishal Jhalani 2011233 Yugmala Singh 2011238 Aditya Vikram 2011248 [SUPER SHAMPOO] Formulating an effective value delivery process to tap into an existing and prospective consumer market. Introduction The case analyzes the response of the non-users of shampoo in an emerging environment‚ India. The non-users belong to the lower end of the socio-economic spectrum and they respond with their
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With great super hero power becomes great responsibility‚ to the world in which we all live in as well as to the people whom live in it. Having the ability to become invisible would be a sight to see‚ or a sight not to be seen. My choice of a great and the ultimate superhero power would be to fly. For instance‚ no one else on Earth has this ability so it is an intriguing and unique opportunity in itself. This ability would place you in a rare class of superheroes‚ due to the fact that you so do
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This case starts with the partnership between Dollar General Corp. and the Mississippi Band of Choctaw Indians. The Dollar General operates its business upon the land owned by the Tribe. Dollar General holds a lease and business license agreement with the Tribe. This agreement upholds Dollar General to consent to all manner of tribal laws and agreed to abide by those laws. The Tribe ran a “Youth Opportunity Program” which placed tribal members in short-term‚ unpaid positions with local businesses
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Weaknesses………………………………………………......9 Opportunities…………………………………………...….....9 Threats…………………………………………………..…....9 SWOT Matrix……………………………………...…….................... 9 Assessments……………………………………………………………...........10 Executive Summary Dollar General is the leading dollar store retailer in the United States with 2011sales revenues of $13 billion. It evolved since 1939 from a family (Turner) owned business to a publicly-traded company to a de-listed private investor-owned company in 2007. In
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Topic: Evolution of a fortune 500 company & link the concept covered in theme 1 & 2 with the management evolution of the selected company Fortune 500 Rank 15 - General Motors “A car for every purse and purpose" – Alfred P Sloan Jr‚ Former President & CEO General Motors. General Motors‚ one of the world’s largest automakers‚ traces its roots back to 1908. With its global headquarters in Detroit‚ GM employs 205‚000 people in every major region of the world and does business in some 157
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region) -Bulacan (Tagalog: Bulakan)‚ is a first class province of the Republic of the Philippines located in the Central Luzon Region (Region 3) -in the island of Luzon‚ north of Manila (the nation’s capital)‚ and part of the Metro Luzon Urban Beltway Super Region. -Bulacan was established 15 August 1578. --It has 569 barangays from 21 municipalities and 3 component cities (Malolos‚ the capital city; Meycauayan; and San Jose del Monte) ---Bulacan is located immediately north of Metro Manila. -Bordering
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affordable one and also believed that the rural markets in India offered a huge potential in consumer products. He was doubtful about the brand names of different shampoo brands being complex to understand that is why he decided to launch a product called “super shampoo” which was easy to pronounce and projected a superior image against whatever it was competing against. To develop a strategy for positioning the new brand in the Indian market he needed to do a market survey in a rural market. The survey was
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HOMESHOP18.COM India’s largest E-Commerce company. It is the online and on-air retail and distribution venture of Network 18 Group‚ headquartered in NOIDA‚ India. HomeShop18 was launched on 9 April 2008 as India’s first 24-hour Home Shopping TV channel‚ where anchors performed live demonstration of products on sale. The television channel established HomeShop18’s foothold in Indian retail because of high television penetration. Later‚ as the internet reach grew all over the country‚ HomeShop18 expanded
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Super Computer The fastest type of computer. Supercomputers are very expensive and are employed for specialized applications that require immense amounts of mathematical calculations. For example‚ weather forecasting requires a supercomputer. Other uses of supercomputers include animated graphics‚ fluid dynamic calculations‚ nuclear energy research‚ and petroleum exploration. The chief difference between a supercomputer and a mainframe is that a supercomputer channels all its power into executing a
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Multimedia Super Corridor (MSC) within the framework of the State IT agenda (NITA)‚ Nita are guidelines on knowledge-based society reached in 2020. The key idea of the MSC is the development of cluster for sustainable innovation in Malaysia. The development of the MSC Malaysia is planned under three phases. With the presence of MSC‚ the society with able to innovate and stood still with the advancement of technology. While the key idea of NITA is the social acculturation of technology (ICT) through
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