Segment Market Overview Trend Analysis Drivers and Inhibitors Key Players and BCG matrix Unmet Needs The Ultimate Product The Best Price The Right Place The Awesome Promotion Strategy! 1.2 Overview of the haircare segment •Value of shampoo segment - Rs 4‚000 Crore • Growth rate -18 per cent annually. Estimate for 20134700 crores • Market penetration – 85% 0.4 12.8 Shampoo 38.7 46.9 •Categorized into 3 segments – Economy‚ Popular & Premium
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1.0 Situation Analysis/Current Marketing Mix 1.1 Current Product The Garnier Fructis fortifying cream shampoo colour last is one of a large assortment of shampoos on the market. In the midst of such a large range of competitors‚ Garnier has taken steps to make their product stand out. The product is distinctively designed with a dark red bottle‚ combined with a dark green cap and label. The opening cap is small and rounded and differs to the usual large opening cap of most shampoos. The general
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Working Paper Series‚ Paper No. 10-01 Economics of the Super Bowl Victor Matheson† January 2010 Abstract The Super Bowl is America’s premier sporting event. This paper details basic economic facts about the game and examines the controversy surrounding the purported economic impact of the game on host communities. While the league and sports boosters claim that the game brings up to a $500 million economic impact to host cities‚ a review of the literature suggests that the true economic
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The Super Project – Summary Introduction In 1967‚ General Foods was considering to expand their portfolio with a new product called Super. Super was a dessert supposed to penetrate a dessert market in growth. The investment required $200K‚ $80K for building modifications and $120K for machinery and equipment. General Foods already had an agglomerator that could be used to manufacture Super. The $120K was meant to pay for packaging machinery. In order to decide whether to accept or decline this
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Development Theorist: Donald Super Biography: Donald Super was born on July 10‚ 1910 in Honolulu‚ Hawaii. His father was personnel specialist‚ his mother a writer. When his father was transferred from Hawaii to the YMCA national office in New York. Super and his older brother attended an elementary school in Upper Montclair‚ New Jersey. When he was 12‚ his family moved to Warsaw‚ Poland. Super’s father founded the YMCA there. During the first winter in Poland‚ Super lost his older brother
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What are Super PACs? Super PACs or Super Political Action Committees are “a type of independent political action committee which may raise unlimited sums of money from corporations‚ unions‚ and individuals but is not permitted to contribute to or coordinate directly with parties or candidates” –Oxford Dictionaries How did Super PACs come to be? Political Action Committees have been around for decades. However‚ prior to 2010‚ PACs were only allowed to accept up to $2‚500 per individual
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Having super powers is something that many kids dream about when they are young. When you are little‚ you do not realize the extent of how these powers would change your life. There is a choice to be made when you possess super powers; are you going to use them for good or evil? That is where your morals are put to the test. Flight would have to be the first super power I would to choose. With this super power traveling the world would not be a problem. There are many places and people I would
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Super Junior (Korean: 슈퍼주니어; Syupeo Junieo) is a South Korean boy band. Formed in 2005 by producer Lee Soo-man of S.M. Entertainment‚ the group comprised a total of thirteen members at its peak. Super Junior originally debuted with twelve members‚ consisting of leader Leeteuk‚ Heechul‚ Hankyung‚ Yesung‚ Kangin‚ Shindong‚ Sungmin‚ Eunhyuk‚ Donghae‚ Siwon‚ Ryeowook and Kibum. Kyuhyun joined the group in 2006. Known as the "Kings of the Hallyu Wave"‚ Super Junior launched into international recognition
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Introduction In this project‚ we have chosen City’ Super as our investigation target. We will discuss its buyer’s responsibilities in merchandising and the external forces affecting its buyer’s environment and will provide recommendations for City’ Super. Moreover‚ we will investigate how City’ Super locates right resources and prepares merchandise for sale in order to satisfy the needs and wants from the customers. The responsibilities of the buyer of City’ Super can be divided into five categories. The
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ml Price in Rs DOVE HAIR FALL THERPY 64RS 117 RS 205 RS DOVE DRY HAIR THERPY 64RS 117RS 205RS DOVE DAILY HAIR SHINE 64 RS 117RS 205 RS DRY THERPY CONDITIONER 90ML -69 RS 180ML -125RS DOVE HAIR FALL CONDITIONER 90ML- FREE ALONG WITH SHAMPOO 180ML -125 RS HAIR FALL SOLUTION 100ML -56RS 200ML -105RS 400ML -179RS SUNSILK DREAM SOFT 100ML -56RS 200ML -105RS 400ML -179RS THICK AND STRONG 100ML -56RS 200ML -105RS 400ML -179RS ANTI DRANDRAFF 100ML -56RS 200ML
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