The Super Project Introduction General Foods (GF) expects Super‚ a new powdered dessert‚ to capture 10% share of the total dessert market (2% coming from the erosion of Jell-O sales). The company’s Financial Analyst has issued a memo comparing three alternative techniques for project evaluations‚ illustrating the problems and limitations inherent in using ROFE (return on funds employed) and payback as evaluation methods. The disparate ROFE results obtained with these methods are due to differences
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Super Bowl: a case study of buzz marketing Keywords Super Bowl event marketing internet advertising buzz marketing word of mouth advertising tools Abstract In the US‚ the Super Bowl is annually the nation’s highest-rated TV programme and the most watched single-day sporting event. But could the Super Bowl‚ like other sporting events that traditionally attracted millions of people‚ fall prey to competition? This case study argues that despite the increasing fragmentation of viewing audiences
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Working Paper Series‚ Paper No. 10-01 Economics of the Super Bowl Victor Matheson† January 2010 Abstract The Super Bowl is America’s premier sporting event. This paper details basic economic facts about the game and examines the controversy surrounding the purported economic impact of the game on host communities. While the league and sports boosters claim that the game brings up to a $500 million economic impact to host cities‚ a review of the literature suggests that the true economic
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Criticism of Healthy at Every Size On October 11th‚ 2008‚ nutrition professor Linda Bacon’s book‚“Health at Every Size: The Surprising Truth About Your Weight‚” was published. Within the pages lies the “HAES Manifesto‚” a short‚ three page pamphlet which details why fat individuals should learn to accept their weight. The manifesto’s end goal is to promote Health at Every Size‚ or HAES‚ a new “peace movement” to end the “war on obesity” (Bacon 274). Fat acceptance is not a new notion‚ the original
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Kristof explains why he believes there should be more control on firearms and makes use of literary techniques to convince the reader. Logos is the appeal to logic and reasoning that supports an argument. It is prominent throughout Kristof’s article; he uses data and statistics that back up his argument. He wrote that firearms should be at “the center of a public health crisis that claims one life every 20 minutes‚” and later explains that ladders—with extensive safety regulations and standards—kill
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Why Shoe Sizes Are as They Are Seemingly arbitrary‚ there is a crazy logic (and a lot of muddy history giving rise to tradition) behind the numbers assigned to different shoe sizes. During the reign of England’s Edward II (1284-1327)‚ certain measurements became standardized. Most pertinent to the discussion at hand: "Three barley-corns‚ round and dry‚ make an inch‚ twelve inches a foot‚ three feet a yard (ulna)‚ five and a half yards a perch‚ and forty perches in length and four in breadth an
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right way to use violence is if someone is hurting you but otherwise use words it is the proper way to solve things. Super kids taught me that drugs‚ alcohol‚ smoking‚ violence and any other illegal stuff are really bad and if you want to die quicker take it but other wise live your life to the fullest of your heart not drugs‚ and I am so glad to have been a part of Super Kids and I never take it for
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days here or a few days there. Although people may feel extremely intruded upon at times‚ nobody ever feels neither the need nor the courage it takes to stand up and state the facts about what they feel and why they feel this way. He begins his argument based on the Clinton/Lewinsky Starr Report. And what he argues is that this most private of information is coming out of the most public of offices (or the most “imperial of bedrooms”). If such private information can be released from what is supposed
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Body: analysis of key rhetorical themes Ethos Appeals: In typical Lange style‚ the address to the Oxford Union opened with the effective use of humour which built his credibility via ethos rhetorical appeal. This approach instantly set the tone of the speech‚ engaging the audience‚ and effectively highlighted the clear differences in opinion between New Zealand and both the US and UK‚ on the nuclear issue. Leading up to the debate both US and UK political circles had been vocal in the disapproval
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by Matt Richtel and "LOL? Texting While Driving Is No Laughing Matter: Proposing a Coordinated Response to Curb this Dangerous Activity" by Alexis M. Farris are two articles that present variations of ethos‚ pathos‚ and logos and make identical arguments claiming that texting and driving is not only dangerous but is shaping the way Americans live. Both articles illustrate several accounts on the dangers of texting and driving and how the activity could potentially be stopped proving both articles
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