When New Products and Customer Loyalty Collide by Regina Fazio Maruca and Amy L. Halliday Harvard Business Review Reprint 93608 C A S E S T U D Y Pacer Shoes expanded its line and entered a new market. Now the returns are coming in‚ and they’re not good. When New Products and Customer Loyalty Collide by Regina Fazio Maruca and Amy L. Halliday Henry Carson‚ president and CEO of Baltimore-based Pacer Athletic Shoes‚ stood at the edge of the track behind company headquarters and watched as the
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1980 New Year’s Day From Mount Elgon in Kitum Cave‚ a virus first appears in Mr.Monet. Mr. Monet then goes to a hospital and exposes Dr.Musoke to the deadly disease. The virus is revealed to be Marburg by Dr.Silverstein‚ who sent samples to be examined at a research lab for special diseases. Marburg first appeared in an old city‚ in central Germany. Its first appearance was from a factory who shipped green monkeys to a different places that make vaccines from the kidney cells. The source of the
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12 New Rules B2B Product Launch by Dan Adams You may post this e-book to your blog or forward to others. 12 New Rules of B2B Product Launch www.b2bproductlaunch.com of © Marketing © Advanced Industrial 2009 Advanced Industrial Marketing‚ Inc. Why new rules? Why now? First‚ the internet is changing everything. Most B2B transactions now occur when the customer finds the supplier—not the other way around. If someone deep inside a prospect company can’t find you‚ your new product just
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Table of Contents Table of contents……………………………………………………………………………………………1 Abstract…………………………………………………………………………………………………………2 Background……………………………………………………………………………………………………3 Project justification……………………………………………………………………………………….4 Project goal……………………………………………………………………………………………..…...6 Success Criteria……..………………………………………………………………………………………7 The project approach…………………………………………………………………………………….8 Risks‚ Assumptions‚ and Barriers of the Project………………………………………………9 The Project Activity Plan………………………………………………………………………………
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[pic] Five-Year Marketing Strategy Plan Glacéau-Vitaminwater Prepared by‚ MKT 2310 (1) Marketing Management Group 6 Losia Ho (09019936) Rachel Ma (09017283) Maggie Kwong (08026831) Florence Ng (09012281) Tsang Hong Ming‚ Samson (08036810) Zou Yi (10503102) Contents Executive Summary 2 Company Description 3 Strategic focus 4 Situation Analysis 6 Market- Product Focus 11 Marketing Strategy 14 Financial Data and Projections 20 Control and evaluation 22
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◾Identify each service and product specifically. For product‚ identify in terms of name‚ trademark‚ color‚ shape‚ and other characteristic‚ including packaging and labeling. ◾Differentiate products/services in terms of exclusive processes or superior ingredients and other features. ◾Describe product/service weaknesses. ◾Describe product lines‚ and new products/services that will be introduced. ◾Give cost of each product/service. ◾Give the price you plan to charge for each product/service ◾Identify
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“Made In China” Over the next 50 years there will be many global and economic changes in this world. One in particular that is occurring right now and is certainly gaining momentum is the rise of China as the next superpower. The term “Made in China” is what most U.S citizens along with other countries have become all too familiar with. It seems difficult now to find a product the U.S. does manufacture. Since the U.S. has stopped producing certain goods they have become dependent on other countries
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New Product Development Process "When the change outside is greater than the change inside‚ the end is near" - Peter Drucker. New product is crucial because the market is changing... the old trend might become new again... but it never stay still. Only constant is change. That’s why we have to do the new product development process. There is a 7-step process comprising the key elements of new product development. The first step of new product development is idea generation which requires
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CHAPTER 16 COST ALLOCATION: JOINT PRODUCTS AND BYPRODUCTS 16-1 Exhibit 16-1 presents many examples of joint products from four different general industries. These include: Industry Separable Products at the Splitoff Point Food Processing: • Lamb • Lamb cuts‚ tripe‚ hides‚ bones‚ fat • Turkey • Breasts‚ wings‚ thighs‚ poultry meal Extractive: • Petroleum • Crude oil‚ natural gas 16-2 A joint cost is a cost of a production process that yields multiple products simultaneously. A separable
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Hausser Food Products Company Brenda Cooper‚ the southeastern regional sales manager for the Hausser Food Products Company (HFP) expressed her concern to a researcher from a well-known eastern business school: I think during the past year I’ve begun to make some progress here‚ but the situation is a lot more difficult than I thought when I first arrived. Our current methods of selling products just are not adequate‚ and the people in the field don’t seem interested in coming up with new ideas or approaches
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