Entrepreneurship: Successfully Launching New Ventures‚ 3e (Barringer/Ireland) Chapter 2 Recognizing Opportunities and Generating Ideas 1) Kathryn Kerrigan‚ the company profiled in the opening feature for Chapter 2‚ sells shoes. Kerrigan’s original idea for the company stemmed from her recognition that: A) there were no athletic shoes specifically designed for older women B) there were no fashionable shoes available for young girls C) there were no low cost women’s shoes available in the Chicago
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decisions recommended and also to figure out which products are losing money. As the company is operating in an oligopoly and has somewhat medium market share‚ setting our own prices is not an option. The giant Samra announces the prices for the products annually‚ and the other eight companies in the industry follow the price. Problem The organization underwent management change in early 2004. The company lost $690‚000 (Refer to appendix 1) in that year‚ which resulted in a low morale of the employees
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lunar New Year festival‚ Tet Nguyen Dan‚ is the most significant holiday taking place within the first three days of the New Year. The nearer New Year comes the more excited and enthusiastic people are. In general‚ preparation for Tet starts one week before New Year’s Day. There are three main activities in this week: shopping‚ cleaning and decorating houses‚ and "Tat Nien" parties. Shopping is the most interesting activity before Tet. There is a number of items must be bought. In the first place
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Question # 1 What do you mean by ‘new product’? List the steps in new product development process and the major consideration managing the process? New Products: New Products are goods or services that differ from its characteristics and new products produced by the firm. Types of Product: • New to world products: These are new inventions and discoveries like laser printers etc. • New category products: These are new for the company but not for the World. • Additions to product lines: These are
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The New Year Festival in Vietnam and in America Introduction Although different countries in the world have different festivals and holidays‚ there is a momentous event that annually they all eagerly long for. It is the New Year festival which marks the pivotal point of a new period of time with the pure and pristine beginning for individuals. However‚ each nation has its own traditions‚ customs and values partly reflected in the celebration of the New Year festival. The ways of holding the
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engineering‚ new product development (NPD) is the complete process of bringing a new product to market. A product is a set of benefits offered for exchange and can be tangible (that is‚ something physical you can touch) or intangible (like a service‚ experience‚ or belief). There are two parallel paths involved in the NPD process: one involves the idea generation‚ product design and detail engineering; the other involves market research and marketing analysis. Companies typically see new product development
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Introduction The Gap is a specialty apparel retailer of accessories and personal care product for women‚ men and children (Gap Inc.‚ 2013). The company has five brands to operate: Gap‚ Banana Republic‚ Old Navy‚ Piperlime‚ and Athleta. The first brand name established is Gap. When the Gap brand was growing in recognition‚ it increased expectations for continued growth. Unfortunately‚ the company experienced a series of internal and external economic crises. So‚ Gap must find the issues where they
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Lord Whale Festival‚ the death anniversary of the founder of jewelry‚… Among them‚ Tet is the most important and popular holiday. Because Vietnam is a country in the Eastern hemisphere that was influenced by China for many years‚ the Chinese New Year and Tet‚ the Vietnamese New Year has many similarities. Tet often falls between late January and the beginning of February in the Gregorian calendar because Vietnamese are using the Chinese calendar. In developing society‚ everyone are very busy‚ children
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Chinese New Year? Is it Real or Fake? This year’s Chinese New Year is going to be on: 2013 | 2013-02-10 | Snake (2013-02-10—2014-01-31) | | | | Chinese New Year is the most important of the traditional Chinese holidays. In China‚ it is also known as the Spring Festival‚ the literal translation of the modern Chinese name. Chinese New Year celebrations traditionally ran from Chinese New Year’s Day itself‚ the first day of the first month of the Chinese calendar‚ to the Lantern
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New Year’s Day was originally in March before the Julian calendar took effect in 45 BC when January and February were added to the calendar.In the early Roman calendar‚ March was the beginning of the year. The name “March” originated from the Roman god of war Mars whom was seen as the guardian of agriculture. “Janus was the Roman god of doors and gates‚ and had two faces‚ one looking forward and one back. “Caesar felt that the month named after this god (“January”) would be the appropriate “door”
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