Case Brief: Superior Supermarkets Short Brief: Superior Supermarkets MKT 5023 The University of Texas San Antonio I. Major Issue The major issue presented in the Superior Supermarkets case study is: Should Superior Supermarkets adopt an “Everyday Low Price” pricing strategy? II. Alternative Courses Maintain Current Pricing Strategy i. Advantages 1. No New Training or Advertising Adjustments Needed
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PROBLEM STATEMENT Superior Supermarkets (SS) must decide whether or not to pursue an everyday low pricing (ELP) strategy at its three Centralia MO locations. Strategic Issues & Marketing Mix Pricing: Current prices are reflective of a high-end branding strategy. SS everyday (non-promotional) prices are approximately 10% higher than Harrison (Hr) and about 7 percent higher than Grand American (GA) and Missouri Mart (MM). Subsequently‚ higher prices have become a competitive concern due to their
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Chung Chun Yiu Chan IBM 421 March 5th‚ 2012 Superior Supermarkets: Everyday Low Pricing In April 2003‚ James Ellis‚ the president of superior supermarket was about to meet with the District Manager that manage the three supermarkets in Centralia Missouri. He mentions that the higher prices in Centralia and the growing price consciousness among the local shopper. They are currently facing the risk of losing market share from supermarkets in Centralia. Specifically‚ he was asked to implement Everyday
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Superior Supermarkets Bilal Khan 101647863 Marketing - Master of Management 78-614 Odette School of Business‚ University of Windsor TITLE OF CASE: Superior Supermarkets. _"Everyday Low Pricing"_ KEY PERSON AND HIS / HER POSITION IN THE ORGANIZATION: James Ellis Senior V.P at Hall Consolidated and President of Superior Markets KEY ISSUE OR DECISION THAT MUST BE MADE: Should Superior Supermarkets implement the everyday low pricing strategy? If so‚ should this strategy be adopted across-the-board
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The Government’s Role in the Centralia Disaster Jason Smith Strayer University PAD500 Modern Public Administration 2012 The Government’s Role in the Centralia Disaster This paper will explore logistical alternatives to those chosen by Mine Inspector Driscoll O. Scanlan as described in “The Blast in Centralia No.5: A Mine Disaster No one Stopped” by John Bartlow Martin (Denhardt‚ R. B.‚ & Denhardt‚ J. V. 2010 p31-44). We will seek to
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honor of the Centralia massacre. The large bronze statue known as The Sentinel is the most noticeable and immediately commanded my attention at the center of the park. It was commissioned and placed in 1924 in the name of the four Legionnaires who were killed on that fateful date of November 11‚ 1919. There is also a tiny plaque on the ground which is a bit more difficult to notice and gives a lasting memory to those were killed in the tragedy. John Regan‚ co-owner of the Centralia Square Antique
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that lead to a disaster. In the case of the Centralia #5 Mine‚ failure to act was responsible for the death of 111 men‚ the widowing of 79 women and leaving 76 children under the age of 18 without a Father. History: On March 25‚ 1947‚ in Centralia‚ Illinois‚ the explosion of the Centralia #5 Mine resulted in the death of 111 hardworking men. Most of these men dedicated their lives to the Bell & Zoller Coal Company mining coal at the company’s Centralia #5 Mine. This group of men attempted on
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In 1947‚ One hundred eleven men were killed in an explosion that took place at the Centralia No 5 mines located in the state of Illinois. The explosion was caused by highly explosive coal dust that was ignited by an explosive charge. During that time‚ Driscoll Scanlan was one of l6 Illinois state mine inspectors‚ appointed by Governor Green. He was given the responsibility of policing the mines as well as the operators. Additionally‚ it was his duty to make sure that the company’s was in compliance
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Centralia No. 5 Chanetra Gaines Joseph McCue PAD 500-Modern Public Administration 7/21/13 Centralia No.5 Identify and explain four logistical alternatives Scanlan could have addressed. Scanlan addressed many issues concerning the safety of all of the employees and ways he felt that they could be resolved. Scanlan could have addressed some other issues as well‚ in hopes that he would get anyone to know what the dangers of what he was finding out. Scanlan
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Centralia No. 5: A Mine Disaster No One Stopped The Centralia Mine opened in 1907 and remained free of fatal accidents for decades (Walker‚ 2006). By the 1940’s mine inspectors began reporting excessive coal dust in the mines and also provided recommendations. In March 25‚ 1947‚ the Centralia No. 5 coal mine exploded near the town of Centralia‚ Illinois‚ killing 111 people. The explosion was caused when an under burdened explosive detonation ignited coal dust. The explosion of this mine should
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