Lake Superior Lodge Report Neeraja Shanker‚ Luciano Lu‚ Bradley Silveira Presented to: Chris Maziarz Table of Contents Executive Summary Foundation Identify the Problem Stakeholders Decision Analysis Internal External Consumer Analysis Competitor Analysis Alternative Marketing Strategies Recommendation Expected Results Implementation Marketing Mix Product Place Price Promotion Timeline Implementation 3 4 4 4 4 5 5 6 6 7 7 8 9 10 11 11 11 11 12 14 Appendix
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How would you describe Reed’s position in the Columbus market? How do their customers differ from the competitors and where are they satisfying and dissatisfying them? Reed Supermarkets (RSM) currently has an established position in the Columbus market with 25 total stores that hold 14% of the market share‚ the highest of all of its competitors. Their current sales‚ as of 2010‚ are $660 million (slightly lower than in 2009) and they are currently maintaining a profit margin of 2.1%. The RSM brand
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Anterior Superior Iliac Spine‚ or‚ ASIS for short a) b) c) Figure 1. a)Anterior view of the torso with Anterior superior iliac spine of both sides circled in yellow‚ b) torso with location of both sides of ASIS relative to muscles above and tendons below‚ c) location of ASIS identified. a) b)
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Corey Jackson Dr. Panigrahi The Kroger Company is what many consider to be an American Supermarket chain‚ founded in 1883 by largest grocery Bernard Kroger Cincinnati Ohio Kroger is now the second largest grocery retailer by volume failing only behind Wal-Mart. Since 2010 The Kroger Company has operated through many subsidiaries (3619) stores and was reported to do sales numbers exceeding 80 billion during for the first time in the year of (2010). The Kroger company hard work and success would
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Supermarket or Farmer’s Market I have been questioning the nutrition and health value of supermarket foods for the past few years because of the growing number of people suffering from obesity‚ diabetes‚ heart disease‚ and high blood pressure. I have come to the conclusion through research that the foods that are manufactured for high production have less nutritional value and are overall unhealthy and unsafe for the environment as well as for the consumer. So what is the alternative? The term
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Men are Superior to Women for the Appellation of ChineseThe cultures in china‚ Men are stereotyped as a muscular‚ tough‚ and strong figure. Until now‚ the positions of men are still the same. In the traditional Chinese point of view‚ they deem that men are better. I don’t deny this opinion because I am a man. As a result‚ my assumptions for the man culture in china in the following aspects‚ parental training‚ education and social expectations. First of all‚ in my country‚ parents or grandparents
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ALDI is a renowned supermarket chain located in Germany. The company comprises two groups ALDI SUD and ALDI Nord. These function separately from each other. The two groups were both owned as well as managed by two brothers Karl Albrecht and Theo Albrecht. Among the total of ALDI ’s operations in Germany‚ ALDI Nord has 35 regional companies and over 2500 stores in the eastern and northern Germany and ALDI Sud has 31 regional companies spread across 1600 stores in southern and western Germany.
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Business Law 115 Superior Court Observation The Superior Court session I observed was an alcohol impairment case. The defendant in this case‚ had been found guilty in District Court‚ but had filed an appeal to the District Court’s decision. The morning began with the juryselection process. The potential juror pool began with approximately 30 people. The Clerk of Court‚ Wendy Williams‚drew twelve names at random form a bowl to begin the selection process. Once the initial twelve names were
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three channels to meet consumers’ specific needs. Channel 1: Supa IGA - Large format stores‚ carrying a comprehensive supermarket range. These store primarily cater to shoppers who wish to purchase all their grocery and fresh food requirements in one location. ‘A one stop shop’ with a strong value proposition. Channel 2: IGA -Medium format stores‚ carrying a mid-sized supermarket range. These stores are primarily Neighborhood stores catering to shoppers who purchase fewer items‚ but do so more
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Weber 1 Mathew Weber Prof. Josh Tucker Engl. 1010 2 October 2011 Reading Response: “Why Chinese Mothers are Superior” Q1: What is Amy Chua arguing? Chua is arguing the differences between the Chinese “eastern” mentality on raising children and importance on being the best at everything versus American “western” mentality where we stress that everything that we try to accomplish should be fun. Chu quotes a study where 50 “western” and 48 “eastern” mothers were polled. 70% of western women
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