Table of content 1. Introduction 1 2. Objective 1 3. The product details and features 2 Product details 2 Product features 2 4. The target market 2 5. The price 3 6. The distribution model 4 7. The promotional methods 5 8. Conclusion 5 Introduction Along with increasing of standard of living‚ people have higher and higher requirement of keeping the environment clean. Lots of cleaning products are invented to help householders retain house clean. A new type
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industry attractive or not. • The threat of new competitors is not very high. This makes the industry is closed and businesses one point of tranquility. • The rivalry among competitors is very high and this will cause the continuing price war among supermarkets. • The bargaining power of suppliers is an important point in this sector. Depends on the suppliers throughout the rest of the chain. • Buyers do not have much bargaining power so this will make the industry more attractive. • There is a strong
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Article Review: The Five Competitive Forces That Shape Strategy Porter’s Lesson: Michael E. Porter’s article‚ the five competitive forces that shape strategy‚ is an article that dissects the true underlying factors of competition and industrial structure. Throughout the context of the article‚ Porter thoroughly explains how competition and profitability does not only derive from production of goods and services or the level of sophistication of a firm. Instead‚ he claims that in order for an
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In the early 1990s the ice cream industry was state regulated. It had artificial market‚ where all production was sold despite huge overproduction in the industry. During transition from state governed to market economy‚ the industry shrank rapidly and was unattractive mainly because of political and financial turmoil. Once Russian economy reemerged from the crisis‚ in the late 2001‚ the industry stabilized. Industry forces started to play major part in its attractiveness and macro factors did not
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assumption of human superiority leading to the exploitation of animals. It was present by Singer in Animal Liberation. In his book‚ he explains his argument against how animals are abused for human benefit because of the common thought that humans are superior to animals. His position is that animals should be treat with the same respect as human beings instead of subpar. Singer makes it clear that animals are equal to humans‚ not inferior‚ and should be treated as such throughout his argument. When thinking
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Joshua Muchuki Social Performance Nakumatt Supermarket Strayer University BUS475 DR. Allan Beck April 30‚ 2013 About Us Nakumatt supermarket is the leading supermarket in East Africa. Established in 1987‚ we have shaped and built our business on our founding principles of providing a variety of affordable‚ quality brands as well as excellent and superior service to our customers. Our formats include convenience stores‚ supermarkets and hypermarkets. We serve 200‚000 customers per day and
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Marketing Mix Used by Big Bazaar 1.) Pricing: - The pricing objective is to gain the “Maximum Market Share”. Pricing at Big Bazaar is based on the following techniques: a.) Value Pricing (EDLP- Every Day Low Pricing): - Big Bazaar promises consumers the lowest available price without coupon clipping‚ waiting for promotions‚ or comparison shopping. b.) Promotional Pricing: - Big Bazaar offers financing at low interest rate. The concept of psychological discounting (Rs.49‚ Rs.99‚ Rs.199
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structural analysis of the industry shows: * The threat of entry: LOW * High Product differentiation * High Economies of scale * Advertising necessary for brand awareness * Access to distribution channels: concentrated retail supermarket; * Capital requirements: High capital investments in production technology and supply chain technology * Cost advantages independent of size- Experience in production and distribution of major operators. * Threat of substitutes:
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liability for debts‚ access and research the rationale of the strategic aims and objectives of your contrasting organisations and clearly set out what different types of organisations are seeking to achieve (aims and objectives). Tesco Tesco is a supermarket that sells general merchandise and global grocery. Its activities include groceries & wine‚ finance & insurance‚ entertainment & books‚ phones & broadband‚ Tesco direct and online stores‚ Tesco is the grocery market leader within
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1. Abstract (One page) One of the challenges for companies that have invested heavily in customer data collection is how to extract important information from their vast customer databases and product feature databases‚ in order to gain competitive advantage. The retail industry collects huge amounts of data on sales‚ customer buying history‚ goods transportation‚ consumption‚ and service. With increased availability and ease of use of modern computing technology and e-commerce‚ the availability
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