MKT 382 PRICING/CHANNELS FALL‚ 2011 Course Unique # 05135 (9:30 a.m.) Professor Kate Mackie‚ Ph.D. Office CBA 5.176 M (behind Executive Education‚ past Communications Office) Office Hours Tuesdays/Thursdays‚ 1:00-2:30‚ and by appointment Phone 512-288-3115 (Cell phone – feel free to call any day before 9 p.m.) E-Mail Kate.Mackie@mccombs.utexas.edu Skype katemackietx Course Web Page via Blackboard Teaching Assistants Dave Isquick (David.Isquick@mba12.mccombs.utexas.edu )
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Table of Contents 1. The Need for Pricing 2. Pricing Software Industry Products 3. Licensing 4. Pricing Discrimination 5. Bundling 6. Other Pricing Issues 7. Summary The Need for Pricing Pricing has far reaching effects beyond the cost of the product. Pricing is just as much a positioning statement as a definition of the cost to buy. Price defines the entry threshold: who your buyers are and their sensitivities‚ which competitors you will encounter‚ who you will
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Pricing Strategy To set a pricing strategy‚ there are number of steps taken into consideration as follows: Step 1: Our pricing objectives are to maximize market share and increase sales volume. This strategy will be used when TrackR is being launched into the market. We charge a reasonable price in order for TrackR to be accessible in the market as quickly as possible and also to encourage the interest and excitement of a product. Because of the low price‚ we are able to raise the sales volume easily
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. Pricing Strategies: 1. Penetration Pricing: This pricing strategy is followed by companies with the intention to maximize their market share. They believe that a higher sales volume will lead to lower unit costs & higher long-run profit. Example: China Mobile Phones in India.This is one of the fastest growing industries in India. China mobile phones are cheap and offer the same features as a expensive mobile from some other well known manufacturer few samples of Chinese mobiles are shown
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2009 A REPORT ON TRANSFER PRICING – BENCHMARKING ANALYSIS PricewaterhouseCoopers Pvt Ltd By NAME Tax :- NEHA Services and RegulatoryAGARWAL (TRS) ENROLLMENT NO :- 08BS0001891 Transfer Pricing MOBILE NO :- 9830117116 Neha Agarwal 08BS0001891 //2009 Transfer Pricing study A REPORT ON TRANSFER PRICING – BENCHMARKING ANALYSIS By NAME: - NEHA AGARWAL ENROLLMENT NO:-08BS0001891 MOBILE NO:-+919830117116 A report submitted in partial fulfillment of the requirements of
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MARKETING STRATEGY OF THE SUPERMARKETS [ICA MAXI‚ FORUM COOP‚ NETTO‚ LIDL] Rafael Lucena Matamalas Miguel Santandreu Ramos May 2009 Marketing Strategy of the supermarkets INDEX I. Introduction................................................................................................................................ 4 II. Theory ....................................................................................................................................... 6 1. A. B. C. D. 2.
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7 Transfer Pricing LEARNING OBJECTIVES : After studying this chapter students will understand. * Purpose of transfer pricing * Responsibility of a division as responsibility centre * Conflicts between the divisions * Setting of transfer price where the profit of the organisation can be higher. 7.1 Introduction The whole organisation can be divided into a number of divisions‚ the performance of each division can be measured in terms of both the income earned and the
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process between sellers and purchasers. In modern times‚ pricing methods and strategies have taken a number of forms. This paper is aim to explain the different types of Pricing strategies‚ more specifically the market-penetration pricing strategy. Pricing products‚ new products or existing products require the use of different strategies. For example‚ when pricing a new product‚ businesses can use either market-penetration pricing or a price-skimming strategy (Armstrong and Kotler‚ 2005)
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Katie Waddle English 12‚ 3 Mr. Decker April 5‚ 2013 "A Supermarket in California" by Alan Ginsberg addresses Walt Whitman‚ who as it becomes evident throughout the poem‚ is Alan Ginsberg’s poetic hero. Ginsberg looked up to Whitman for many reasons. Ginsberg was a bisexual or homosexual Jewish man‚ and Whitman was also thought to have been bisexual or homosexual. Ginsberg portrays Whitman’s style and his legacy of writing by continuing Whitman’s poetic assault to industrialized society and
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Pricing Pricing is the process of determining what a company will receive in exchange for its products. Pricing factors are manufacturing cost‚ market place‚ competition‚ market condition‚ and quality of product. Pricing is also a key variable in microeconomic price allocation theory. Pricing is a fundamental aspect of financial modeling and is one of the four Ps of the marketing mix. The other three aspects are product‚ promotion‚ and place. Price is the only revenue generating element amongst
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