Superior Supermarkets Bilal Khan 101647863 Marketing - Master of Management 78-614 Odette School of Business‚ University of Windsor TITLE OF CASE: Superior Supermarkets. _"Everyday Low Pricing"_ KEY PERSON AND HIS / HER POSITION IN THE ORGANIZATION: James Ellis Senior V.P at Hall Consolidated and President of Superior Markets KEY ISSUE OR DECISION THAT MUST BE MADE: Should Superior Supermarkets implement the everyday low pricing strategy? If so‚ should this strategy be adopted across-the-board
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Case Brief: Superior Supermarkets Short Brief: Superior Supermarkets MKT 5023 The University of Texas San Antonio I. Major Issue The major issue presented in the Superior Supermarkets case study is: Should Superior Supermarkets adopt an “Everyday Low Price” pricing strategy? II. Alternative Courses Maintain Current Pricing Strategy i. Advantages 1. No New Training or Advertising Adjustments Needed
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PROBLEM STATEMENT Superior Supermarkets (SS) must decide whether or not to pursue an everyday low pricing (ELP) strategy at its three Centralia MO locations. Strategic Issues & Marketing Mix Pricing: Current prices are reflective of a high-end branding strategy. SS everyday (non-promotional) prices are approximately 10% higher than Harrison (Hr) and about 7 percent higher than Grand American (GA) and Missouri Mart (MM). Subsequently‚ higher prices have become a competitive concern due to their
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March 5th‚ 2012 Superior Supermarkets: Everyday Low Pricing In April 2003‚ James Ellis‚ the president of superior supermarket was about to meet with the District Manager that manage the three supermarkets in Centralia Missouri. He mentions that the higher prices in Centralia and the growing price consciousness among the local shopper. They are currently facing the risk of losing market share from supermarkets in Centralia. Specifically‚ he was asked to implement Everyday Low Pricing for all product
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Major supermarket chains regularly churn out and advertise a dazzling array of promotional packages and price discounts. But are consumers really benefitting from this seemingly perpetual price competition between the two biggest supermarket chains - ParknShop and Wellcome - in the market? The truth is that‚ in some cases‚ they are not what they appear to be but mere promotional sale tactics to lure customers into buying - and buying more. The revelation was borne out in an analysis of the
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Hi-Value Supermarket Case Study Problem Statement Hi-Value Supermarkets located in the Centralia‚ Missouri area are faced with the problem of deciding whether or not to change their sales strategy to everyday low pricing. This has become an important subject for Hi-Value due to their loss in sales of the last few quarters‚ and a possible future loss in market share in their area. Hi-Value has three stores in the Centralia area and all are perceived as having a high market value in comparison
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Supermarket From Wikipedia‚ the free encyclopedia This article is about the type of food store. For the 2006 comic Supermarket‚ see Supermarket (comics). For the album‚ see Supermarket (album). This article needs additional citations for verification. Please help improve this article by adding citations to reliable sources. Unsourced material may be challenged and removed. (July 2010) The examples and perspective in this article may not represent a worldwide view of the subject. Please improve
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research ‚by means of a questionnaire to analyse consumers opinions. A target market is the customers who have similar needs will become the companies ’ focus to marketing. Cengage‚G(2002)The report will analyse different target market in different supermarket and prvoide some recommendations about how to expand target market range. Marks & Spencer was a single market stall 129 years ago and it has grown to an international multi-channel retailer.At present‚more than 50 territories have M&S shops
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EVERY DAY LOW PRICING (EDLP) is a pricing strategy that has been a remarkable success for some manufacturers/retailers and a disaster for others. Despite some rather high-profile failures‚ the strategy attracts attention among all types of marketers. Recent reports indicate that 27% of consumer non-durable manufacturers and 23% of consumer durable manufacturers have adopted an Every Day Low Pricing strategy.
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• Consuming has never been about the basic needs‚ some people argue that consuming has become about peoples individual identities and self-expression. On the other hand others argue that families and peoples communities help shape how they consume. • What people buy‚ and what people do with these things gives an indicator of the kind of person they are. This is especially true with people who are trying to sell things‚ such as advertising agents and retailers themselves. • Its a common assumption
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