Executive summary The aim of this report is to develop an audit plan using the 2007/2008 annual reports of the WesFarmers. This report will provide an understanding of the underlying concepts of an overall audit strategy. This strategy will bring forward the direction and scope of the WesfFarmers audit plan. This report will address five major points these are as follows: • Understanding the entity and its environment • Making preliminary judgements about materiality levels • Considering the
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1) Competitive Rivalry (Low) * The market can be considered a duopoly between Pepsi and Coca Cola‚ which are the strongest and hold something like 80% of the market. * However Coca Cola holds two of the top-three soft drinks in the market. * Coke is targeting and achieving international growth. * Few competitors. 2) Bargaining Power of suppliers (Low) * The inputs for Coca Cola’s products were primarily sucrose or fructose and bottling. Sugar could be purchased from many sources on the
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Cola Wars Continue: Coke and Pepsi in 2006 CSD Industry Overview Coke and Pepsi‚ the two main players in the duopoly market‚ have benefited from average growth of 3% since 1970 in the CSD market. There are many substitutes to CSD’s such as; milk‚ coffee‚ bottled water‚ beer‚ juices‚ tea‚ wine‚ sports drinks‚ and tap water yet American’s drank more soda than any other beverage. Coke and Pepsi competed fiercely for market share and this competition built brand recognition for both companies. Continuous
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Executive summary Woolworths’ mission statement and main strategy is ‘to deliver to customers the right shopping experience each and every time.’ Woolworths’ vision is to provide quality products and services to its customers all the time through price strategies‚ fresh food strategies and human resource strategies. Woolworth’s main strategies are to increase efficiency and be cost effective. To achieve this Woolworths has integrated and implemented several strategies which include every-day
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| | | | | | | | BS122 PRINCIPLES OF MARKETING SCHOOL OF BUSINESS. UNIVERSITY OF NOTRE DAME. SYDNEY CAMPUS LECTURER: BRAND NAME: DATE OF SUBMISSION: TEAM MEMBERS: Student id and full name 1.0 Executive Summary 2.0 ContenTs Page 1. Introduction 2. Review of Macro-Environment 3. Review of Micro-Environment 4. SWOT Analysis 5. Objectives 6. Segmentation‚ Target Market Selection and Positioning Statement 7. Product Strategy
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concentrate are basiccommodities such as sugar‚ carbonated water‚ caffeine etc. Suppliers don¶t havemuch pricing power over these commodities therefore making the suppliers inthis industry weak.Third of all‚ the major channels for the CSD industry are supermarkets‚convenience stores‚ vending machines and fast food fountain. The
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* Main Issues: * Coles and woolies have decreased the price of milk ( 2 litre bottle of own- brand milk just $2) * Based on saving my by Coles and Woolworths customer following the lower milk price; they saved $175 million * Based on saving my by Coles and Woolworths customer following the lower product price; they saved $500 million * Coles and Woolworths have control the milk price * Framer are jeopardising and no money * Reason : * Coles and Woolworths are too powerful
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Australia since 2001. It offers customers very low prices on a limited range of groceries to attract low and working classes. Although “the Australian retail grocery industry is one of the most concentrated in the world‚ with the two major chain stores‚ Coles and Woolworths”( Walker‚ 2004‚ p. 317)‚ Aldi becomes the another force by its lower prices products and other advantages. This critique will first analyze micro and macro marketing environment. Then it will illustrate overview of Aldi’s market share
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-Specialty store (Narrow product line with a deep assortment) -Department store (Wide variety of product lines operated by separate department) -Supermarket (Self-service store with a wide variety of products and low costs) -Convenience store (A small store sell high-turnover convenience goods) -Superstore (Similar as supermarket but much more larger with wider product line) -Service business (The product line is services) -Etc. c) Organisational approach -Chain stores
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INDIVIDUAL PAPER 1: Applying the Machine Metaphor Metaphors are often used in order to analyse organisations and theories of management by helping us to see and understand in a distinctive yet partial way (Morgan‚ 2006). The use of metaphors allows us to understand something by comparing it to an experience to which we are familiar. Akin & Palmer (2000 p 69) further explain the effectiveness of metaphors saying they “are integral to our language. It is through metaphors that we communicate.”
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