Lecture 8: Media Selection Knowledge of media options The Media Process The Media Selection process Against clear objectives and the specific parameters (Budget‚ timing ‚ regionality‚ seasonality etc) we need to go to our “armory of weapons” to determine those most appropriate. Seven Guidelines of Media Selection 1) objectives and goals will have the most influence on media selection 2) budget plays a major role often precluding first choice media 3) deploying all your
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beholder Deborah Izad Op-Ed For a while now media has had a huge impact on how women are seen. Media is constantly degrading women and sets a negative message about the ways in which women should be treated; women are becoming objectified in the sense they are viewed as objects and not of value as a human. The media‚ which seems to endlessly show women as sexual objects‚ has the capability of limiting a woman’s potential and damaging their image. Media has this sort of power that isn’t notified in
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INTRODUCTION A. Mass media as a product of modernity B. The development of communication and media as an academic discipline C. DEFINING THEORY Theory – system of law-like propositions THEORY – helps make sense of phenomena THEORY – helps in guiding action THEORY – helps predict consequence/behavior of reality THEORY – propositions to understand reality KINDS OF MEDIA THEORY * Social Scientific * based on systematic and objective observation of media and other relevant
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“Electronic Media” are those communication mediums which are based on electronic or electromechanical means of production and most often distinguished from print media. The primary electronic media sources familiar to the general public worldwide include radio‚ sound recordings‚ television‚ video recording and streaming internet content” . It denotes‚ “the main means of communicating with large number of people‚ especially television‚ radio‚ internet and satellite”. The electronic media have four basic
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the Mass Media? * Mass media – communication technologies that have the potential to reach a large audience in remote locations * Print Media –first mass medium * Printed materials * 19th – 20th centuries‚ newspaper industry experienced explosive growth * Motion Picture and Sound Recording * Thomas Edison invented: * Phonograph – recorded sound * Kinetoscope – showed short‚ silent films to individual viewers * Broadcast Media – media brought
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Impact of Social Media on Dating In today’s society we have a view of relationships that has been shoved in our faces‚ rather it be a positive manner or a negative one. Social media has portrayed relationships to be many different things. It has also‚ affected many relationships in today’s world. Negative aspects on a relationship by social media is that now‚ people make it out to be all about the female in the relationship. They portray females to be the highest person in the relationship and
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Media Usage Essay Media is incorporated in our everyday lives and almost in everything you do. Through my Media Usage Journal I’ve learned that I spent countless hours using media. From communication purposes to school and even entertainment purposes I use media. However actually keeping a log showed me that I spent more than half of my day using media. Even through writing this paper I’m using the media. even though I’m offline. I also learned that most of my media use is done through my I-phone
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Mass Media ’s negative effect on the younger generation In today ’s society‚ mass media including television‚ radio‚ newspaper‚ and magazines have become very dependable sources for many. People spend multiple hours a day reading about celebrities in the tabloids‚ watching biased news channels‚ or participating in violent video games. Even though most media is highly entertaining‚ people have become so reliant on media that we seem to be harming our community in a very negative fashion. Nowadays
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Critical Analysis of Cecilia von Feilitzen’s Media violence: four research perspectives Mass communication has always been a cause for debate. Over the years considerable resources have been used to establish the effects of this communication. Since the rising popularity of television from the 1950s onwards‚ the concern for the effects of entertainment media on the population has grown in unison. This has often been focused on the effect on teenagers and the young‚ centralised around violence and
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important functions of media are to inform‚ educate‚ interpret‚ and entertain for the people. As millions of people depend on media for information the question arises on how credible the media is in the world. Objectivity should be the most important element in reporting the events which is a quality of being worthy of trust‚ or the capacity of trusting. In the media‚ objective is to get all sides of a story‚ and to leave oneself out of it. It’s about being neutral. The media is characterized as being
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