Zara – Solutions: Zara is a world famous Retail Chain based in Spain and is extremely successful in their supply chain. Questions: 1. What is Zara’s Business Model and its unique Supply Chain strategy? Zara’s business model can be broken down into three basic components: concept‚ capabilities‚ and value drivers. Concept is to maintain design‚ production‚ and distribution processes that will enable Zara to respond quickly to shifts in consumer demands. Capabilities: Zara maintains
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Innovative Widgets Innovative Widgets is small firm with about 50 employees. The firm provides widgets‚ which serve as components for machinery used by companies across industries. Innovative Widgets is a very customer centric company. Since it is small company with a specific focus on providing components‚ it needs to pay attention to the requirements of its customers. Their business model relies heavily in loyal customers‚ which lead repeat purchases over time. To achieve this‚ the company has
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1. BUD - DRINKABILITY Target audience: The advertising is aimed at young or mid-aged male consumers. The two major characters are both young men‚ and they talked about beer-drinking occasions themed with young people‚ such as parties‚ golf course‚ and pubs for cowboys. Consumer insight: The commercial tries to deliver the message that Bud light is good for every occasion‚ hinting that the consumer motivations be affiliation‚ i.e.‚ friendly‚ sociable and wanting to fit in. Strategic message:
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Kim‚ Myung Hwan Yun‚ Sa Hyuck Choi‚ Young Jin Lee‚ Yu Mi Contents 1 Overview 2 Business Strategy 3 Operations Operations 4 IT strategy 5 Conclusion Overview Overview Company Profile 01.History 01.History • • • • 02. Brand Established in 1963 4‚280 outlets in 73 countries 79‚517 staffs in 2008 Listed stocks in 2001 03. Financing 2007 Sales 9‚435 Income 1‚250 Outlets 3‚691 Countries 68 Staffs 79‚517 Inditex 2006 8‚196 15%
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entertainment on the go. Apples target segments consist of professionals‚ students‚ corporate users‚ entrepreneurs‚ and health care workers. Currently‚ the market for high-end phones like the Apple iPhone is small. Few people want Internet‚ video‚ and PDA features in one device because of the high price. The smart phone market is still relatively small compared with general phone market. The market will rapidly increase in coming years due to lower prices and greater power. SWOT Analysis Strengths
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25 April‚ 2013 To Mr. Reaz Hafiz Lecturer Faculty of B.B.A Southeast University Banani‚ Dhaka-1213 Subject: Thanks giving letter to the respective faculty member. Dear Sir‚ We are the student of B.B.A (30th batch) of Southeast University & also from the group named “Fresco”. We are really happy to have such a presentation of challenging and interesting like this presentation & also thanks to you for making us worthy for corporate. Our topic is “Marketing Plan for iPhone”. We have
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contacts‚ or friend’s numbers and addresses. The multiple parameters it would use could be the contact’s name‚ phone number‚ address and email address. An address book application could be used for either business or personnel used. It could be in a PDA or a cell phone application that would call up the required information when the module is called up. Another example of multiple parameters being used in an application could be keeping track of students. This too would be like the adder book database
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MN3027 – STRATEGY IN ACTION ASSIGNMENT 2 – 3‚000 words ZARA: FAST‚ FASHION from SAVVY SYSTEMS Contents Contents 2 1.0 Introduction and Key Issues: 4 2.0 Present Vision‚ Mission‚ and Corporate Objectives: 5 3.0 Situational Analysis: 6 3.1 Environmental Analysis: 7 3.1.1 PESTLE: 7 3.1.2 Market Structures: 9 3.2 Industrial Analysis: 9 3.2.1 Competitive Forces: 9 3.2.2 Strategic Groups: 11 3.2.3 Key Factors for Success: 12 3.2.3 Competitor Profiles: 13
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had also begun to enter the price range of consumer electronics (CE) products. As a result‚ the “digital convergence” of PC and CE products had become a significant factor in the PC marketplace. Various alternative devices – ranging from handheld PDAs to smartphones‚ from TV set-top boxes to game consoles – had begun to supplement or even to replace PCs. Advanced game devices like Sony PlayStation 3‚ for example‚ allowed consumers to not
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actually serve as a functional laptop or desktop replacement”. The Genesis of Smart phones The first innovation of smart phone was created from the idea of putting together cell phones which were used for making calls and personal digital assistance (PDA) which were used as personal organisers‚ storing contact information‚ to do list and the ability to sync with a personal computer. With increase in functionality as technology grew in both devices due to continues change in new applications associated
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