company named Ryanair. This company bases its competitive strategy in “cost leadership” approach (supply same service at lower cost) and is double the size of easyJet in terms of profit. It covers the main destinations of Europe offering around 27 different countries and main cities in every country. From 2011 to 2012 Ryanair had an increase in profit after tax of 25% leading to a new record of €503 million. On the other hand‚ easyJet in 2012 got €255 million of profit after tax (half of Ryanair`s profit)
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Customers-2nd most important stakeholder In my opinion‚ the 2nd most important stakeholder is the customer. This is because the customers buy goods or services from a business that provides them with their revenue. They are important because if business has no customers then there is no point of a business running. A good business has customer that have been influential to it in a positive way. Usually because the business has reached to something their customers have said or done. Customers
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Student Name: Aleksandra Wieckowska Student Number: 12111848 Course: BAHAHR3 Module Title: Strategic Management Lecturer: Rosalind Beere Assignment Title: The Ministry of Sound – Individual Case Study Word Count: 3000 words “Strategic management includes understanding the strategic position of an organisation‚ making strategic choices for the future‚ and managing strategy in action.” (Johnson‚ Scholes and Whittington‚ 2008‚ p.12). This project is going to analyse all
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Introduction The assignment was based on a strategic marketing analysis of Easy Jet and Easy Group. It will be carried out through two exclusive parts. In the first part‚ firstly‚ we are going to give a general overview on easyJet’s assets‚ then mainly concentrate on its critical capability which formed its core competence. Essentially‚ historical comparison approach was adopted to evaluate the organization’s relative strengths and weakness. The second one is by constructing a Growth-share Matrix
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Contents 1) Executive Summary 2) Introduction of Company 3) External Environment 4) Company Financial Performance 5) Competitive Strategy 6) Strategic Direction of Development 7) Methods of Development 8) Conclusions and Recommendations 9) Resources 10) Appendices 1) Executive Summary This report aims to evaluate the current strategic directions
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Introduction For this analysis of Boeing and Airbus‚ only the commercial planes are taken into consideration. Thus‚ we will not analyze the military aspect as well as the private jet market. Value proposition This part is going to analyse Airbus and Boeing value proposition: targeting audience‚ main value provided through services‚ the company’s major competitors‚ and how LinkedIn differs from them. From a customer perspective‚ value proposition is a statement of a specific target customer group
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airline‚ they are more interested in the high quality of services‚ comfortable trip and good food. Compare AirAsia’s generic strategy (cost leadership‚ differentiation‚ focus) with the strategies of other incumbent carriers and with Southwest and Ryanair. How is it similar to and different from the
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[pic] Financial Management Submitting to : Dr. Ashlee Brown Word Count : 4300 Date : 23/03/2008 Student Name : Rajib Hasan Student no : 05093031 Course : BAAF‚ Year 3 Email : 05093931@dbs.ie Industry analysis- The airline industry Few invention of science has change the way people live and experience the world they are living and airplane is one of them. The oldest airline company of the world is KLM‚ a subsidiary
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ABSTRACT Our group will do a report about easyJet’s case-study. First of all‚ we will get information about EasyJet from the textbook and the Internet. Secondly‚ we will do the SWOT analysis and find out the reasons for EasyJet’s success by making marketing mix. Thirdly‚ with all the information‚ we use them to answer 5 questions about the case-study in the text-book. Finally‚ we apply these experiences to our job in the future. TABLE CONTENT ABSTRACT i TABLE CONTENT ii PICTURE CONTENT
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While all of the principles of marketing are important‚ it is crucial to have a valuable brand name‚ understand your competitors‚ and be innovative. Having a valuable brand name is vital because customers and potential customers attribute product quality‚ styling‚ service and reliability to a brand name. Having a brand name that is trusted and easy to remember gains greater customer loyalty‚ after all‚ people tend to buy products from companies that they have heard of and from companies that have
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