Essay for “Academic English” Lecturer: Leo D’Arcy The future of E-business in the next ten years By George (Hongjun Jiang) Student Number: 1563617 The future of E-business in the next ten years 1. General introduction of e-business Human being is experiencing a great era of “e-everything”. According to Dave Chaffey‚ Electronic business (E-business) is “All electronically mediated information exchanges‚ both within an organization and with external stakeholders supporting the range
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International Business & Economics Research Journal – December 2005 Volume 4‚ Number 12 AirAsia In The Malaysian Domestic Airline Market: Empirical Analysis Of Strategy Mok Kim Man‚ (Email: mkimman@ums.edu.my)‚Universiti Malaysia - Sabah‚ Malaysia Jainurin Bin Justine‚ (Email: Jainurin@ums.edu.my)‚ Universiti Malaysia - Sabah‚ Malaysia ABSTRACT This paper will examine the results of the strategic actions of AirAsia in the Malaysian domestic airline market. Firstly‚ the paper will provide
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OASIS HONG KONG AIRLINES LIMITED – WHAT WENT WRONG AND WHAT SHOULD HAVE DONE TO SAVE IT FROM BANKCRUPTCY Table of Content 1. 2. 3. 4. 5. 6. Company Background Liquidation Timeline Causes of Failure Impacts of Oasis’s Case What Should Have Done to Save Oasis from Bankruptcy Conclusion Company Background Oasis Hong Kong Airlines Limited • Long-haul budget airline • Hub at Hong Kong International Airport • Founder Mr. Raymond Lee Ms. Priscilla Lee • Started operation – Oct 26‚ 2006 Company
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AIR ASIA 1. a) Air Asia’s vision: • To be established as the leading low-cost carrier in the Asian region. AirAsia’s mission: • A low cost airline carrier that offers five-star service with 95% of on-time performance. • To be able to provide affordable airfares‚ at the same time promoting Malaysian hospitality and the local food. • To focus on customer’s needs by stimulating demand and offers the lowest fares‚ comprehensive distribution channel and developing various products and services. AirAsia’s
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Brazil’s Gol Linhas Aereas Inteligentes (Smart Airlines) GOL Linhas Aéreas Inteligentes (Smart Airlines) Established: 2001 Headquarters: Sao Paulo‚ Brazil Fleet: 127 airplanes‚ all 737s‚ including 737-300s and Next- Generation -700s and -800s. Customer base: Using a discount model similar to Southwest Airlines in the U.S. GOL holds about 35 to 40 percent of the domestic air travel market. Since launching operations‚ GOL has been South America’s fastest-growing airline. GOL’s initial fleet: 25
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implement due to conflict between cost minimization and cost of value-added differentiation. Post-Porter(1980) research indicates companies pursuing differentiation/low-cost strategies may be more successful than companies pursuing only one strategy. (RyanAir/EasyJet/Dell) low cost strategy rarely able to provide a sustainable competitive advantage - firms end up in price wars. best cost strategy is preferred - best value for low price. CLS - winning market share by appealing to cost-conscious/price-sensitive
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Agenda 1. Context 2. Business Strategy 3. Generic Compe99ve Strategies 4. Interac9ve Strategies Gesa Chritstin Noelck‚ Miechele Romano 1. Context The Exploring Strategy Model: Gesa Chritstin Noelck‚ Miechele Romano 1. Context Strategic Choices Business Strategy Corporate Strategy International Strategy Innovation Strategy Acquisitions & Alliances Focus: Focus:
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TOPIC: Privatization‚ commercialization and deregulation of airports – incentives for airport to compete and maximize profits. Increasing importance of airport concession revenue – affects performance of different airport regulations‚ and leads to evolving vertical relationships. As competition in the airline market intensifies‚ airport-airline relationship becomes increasingly important. Discuss the impacts of airports on airline competition – focus on airport performance and airline-airport
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Case study: Southwest Airlines 1. Southwest Airlines has been a highly successful undertaking. This is due in part to the marketing objectives it has set for itself. Its main objective was to create brand awareness/preference‚ customer value and be a market share leader. The next step was to come up with a marketing mix strategy of price‚ place‚ product and promotion to achieve its objective. Southwest cut out many amenities in order to differentiate itself from its competitors. Its main objectives
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at https://cb.hbsp.harvard.edu/cbmp/access/28170267 (~$20 copyright fee) contains 5 HBS cases which we will discuss in detail in class: 1) Biopure Corp. 2) Optical Distortions‚ Inc. (A) 3) Eastman Kodak: Funtime Film 4) Dogfight over Europe: Ryanair (A) 5) Culinarian Cookware: Pondering Price Promotions Lecture Notes & Assignments: Will be available online Popular Press: Some relevant articles will be posted online or distributed in class COURSE CONTENT: The course starts with consideration
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