Hindustan Unilever [Rural marketing] Product Mix of HUL. HUL is India’s largest marketer of Soaps‚ Detergents and Home Care products. It has the country’s largest Personal Products business‚ leading in Shampoos‚ Skin Care Products‚ Colour Cosmetics and Deodorants. HUL is also the market leader in Tea‚ Processed Coffee‚ branded Wheat Flour‚ Tomato Products‚ and Ice cream‚ Soups‚ Jams and Squashes. Home & Personal Care • Personal Wash • Fabric Wash • Home Care • Oral Care • Skin Care • Hair Care
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Hindustan Unilever Limited (HUL) Case Study & Company Analysis Company Profile • Incorporated in 1933 • The Company has over 16‚000 employees & over 1500 managers • Annual Turnover of INR 27408 in 2013-14 • Strong local roots in more than 100 countries • Annual sales of €49.8 billion in 2013 • Unilever has 67.25% shareholding in HUL. • India ’s largest Fast Moving Consumer Goods (FMCG) Company with a heritage of over 80 years in India • 6.4 million outlets across India (2 million – retail) • Consumer
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Millenium Development Goals Table of Figures Figure 1 - Unilever ’s Sustainable Living Plan with turnovers from 2009‚ 2010* and 2020** 3 Figure 2 - Unilever ’s Greenhouse Gas Footprint 5 Figure 3 - Leaders in sustainability‚ % of analysts polled 6 Figure 4 - Kraljic ’s Matrix of Unilever ’s Supply Positioning 7 Figure 5 - Market Segmentation Matrix 8 Figure 6 - Swot Analysis Table 10 Summary This report’s aim is to study and understand how Unilever builds its relationships with suppliers and partners
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present there also started requesting Crum’s potato chips. There after potato chips began to appear on the menu as Saratoga chips‚ a house specialty (John E. Harmon). From then on potato chips went on to capture the snack market. 2. PRODUCT AND ITS KEY CHARACTERISTICS: Potato chips serve as an appetizer‚ side-dish or as a snack. Potato chips are made by deep frying or baking thin slices of potato until they become brown and crisp. When potato chips were invented they
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PRODUCT SUPPLY SYSTEM Brian Kelley Chief Product Supply Officer Coca-Cola Refreshments 1 CCR Integration: Leveraging Our Size And Capabilities To Deliver Sustainable Growth From Supply Chain Ops CCE North America Operations Use CCE logo Part of CCE Headquarters Foodservice Minute Maid From Bottling Investments Group Odwalla Commercial Leadership Functions (HR‚ Finance‚ Legal‚ IT‚ PAC) From 2 CCR Integration: Make It Work‚ Make It Better‚ Make It Best Built for
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Hindustan Unilever Ltd: The Wheel Saga MM I Individual Assignment 1. Based on the case study above‚ critically examine HUL’s Marketing strategy (STP) for Wheel since its inception and the reasons for the success of the brand. The core reason of the introduction of the “Wheel” brand from the Hindustan Unilever Pvt. Ltd. (HUL) was to damage control the loss of market share due to the short-sightedness and the complacent attitude of the senior level managers to the potential of low income
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uneducated‚ moreover to get to these customers is very difficult as the mode of transport to these people are difficult and time taking. In that kind of situation a large company like HLL needs to think over a plan of action where the flow of their products is consistent and is being bought through effective marketing. Here manpower needed for the task is huge at hand and needs to be taken care of‚ this brings in a newer problem where people can’t be employed from one area and made to work in these
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Quality Metrics for the Product and Supply Chain Lenovo is dedicating to being a responsible and positive enterprise citizen‚ consistently working to improve its business while contributing to the development of society. “The company embraces the values of customer satisfaction‚ product and technical innovation‚ operational excellence and trustworthiness. ” (cited from lenovo.com) Lenovo pursues to integrate these core values and concepts into their every aspect of business‚ and into policies
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MATCHING PRODUCT AND SUPPLY CHAIN CHARACTERISTICS A Literature Review on Theory‚ Models and the Implications of Coordination Mechanisms by Student name: CPR. nr.: Eksamens nr.: Bastian Baisch 271186-3829 311348 Course: Advanced Strategy and Organization Theory ABSTRACT Supply chain management has become one of the most popular approaches to enhance the competitiveness of business corporations today. A critical aspect in this setting is finding the most suitable supply chain for a particular
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SUPPLY CHAIN MANAGEMENT SUBMITTED BY – KANIKA GUPTA EPGDIM 2011-13 SUPPLY CHAIN OF HINDUSTAN PENCILS Hindustan Pencils Limited is the largest primary school stationary manufacturing company in India. They were established in 1958 & have mastered the art of making high quality stationary products. With the latest machinery set up‚ today our state of the art manufacturing units daily produce 5.6 million pencils‚1.2 million sharpeners‚ 2.3 million erasers
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