e-mail:sk4724@students.poly.edu MG 6303-Operations Management CASE#1 Chapter#2 “Hard Rock Café’s Global Strategy” Q1. Identify the strategy changes that have taken place at Hard Rock Café since its founding in 1971? Ans. Hard Rock Café has been serving food and rock music with enthusiasm since the opening of its first café in London in 1971.The strategy changes that have taken place are as follows: 1. Hard Rock introduced the concept of ‘experience economy’ to its café operations .The strategy was to incorporate
Premium Rock music
HARD ROCK CAFE 10 OPERATION MANAGEMENT DECISION BACKGROUND - Since its founding in 1971‚ Hard Rock has gone thru many strategy changes. The company started out as just a small London cafe‚ and now has 110 cafes thru ought the world‚ hotels‚ casinos‚ live music venues‚ a rock museum‚ and an annual Rock concert. Hard Rock also makes a significant amount of their revenue‚ 48%‚ from retail merchandise. Hard Rock Café is the number one themed restaurant in the world‚ and is one of the most highly recognized
Premium Management Operations management Rock music
Zhaoyi.Yi Operation Management MW1:00 pm-2:15pm Dr. Segall February 3‚ 2015 Hard Rock Café: Operations management in services Hard Rock Cafe International‚ Inc. is a chain of theme restaurants founded in 1971 by Americans Isaac Tigrettand Peter Morton in London. In 1979‚ the cafe began covering its walls with rock and roll memorabilia‚ a tradition which expanded to others in the chain. Currently‚ there are 191 Hard Rock locations in 59 countries including 145 cafes‚ 21 hotels and 10 casinos. From
Premium Management Supply chain management Supply chain management terms
Operations Management is field cares overseeing and design and control of the production process and the redesign of business processes in the production of goods or services. Case Study 1: 1- How each of the 10 decisions of Operations Management is applied at Hard Rock Café. 1. Design of goods and services: This cafe flexible and unique in its products‚ design and design services in the local market. This shows excellence through a combination of traditional and culture of the local population
Premium Management
. The 10 decisions in Operations Management is applied at Hard Rock Café. 1) Design of Goods and Services: Customers at Hard Rock Café don’t just want meals; ever more they want an experience. This experience concept is to provide not only a custom meal from the menu‚ but a dining event that includes a unique visual and sound experience not replicated anywhere else. Its strategy is led by differentiation. In short‚ the design of goods and services is meant to provide that kind of experience
Premium Management Ford Motor Company Supply chain management
Hard Rock Café Global Strategy P83 1. Identify the strategy changes that have taken place at Hard Rock Café since its founding in 1971. At that time‚ in London‚ Hard Rock Café served food and rock music with equal enthusiasm. Then‚ expand the business main regions’ of nations and they established to create customers’ special experiences in café. Each country has different risks such as political risks‚ currency risks and social norms. This is the main reason that they use franchise business
Premium Rock music Supply chain management
first Hard Rock Care opened its doors to the public on June 14‚ 1971‚ in London‚ England. It was founded by Isaac Tigrett and Peter Morton‚ two enterpirising and big time‚ music loving Americans. The Hard Rock Café was an instant classic‚ attracting large crowds of customers with its first rate‚ but appropriately priced casual American fare‚ warm service and ever-present rock and roll music and sensibility. Although it was initially decorated with an eye towards eclectic Americana‚ the Hard Rock
Premium Rock music Rock and roll
Retail Store Solutions Hard Rock Café sets new dining trends with an IBM point-of-sale solution. Highlights Challenge Enhance customer satisfaction by reengineering restaurant service delivery to improve process efficiency and employee productivity Solution A highly reliable POS solution featuring IBM SurePOS™ 500 systems and third-party wireless technology Benefits A return on investment in less than one and a half years and improved responsiveness to diners’ preferences Offering
Premium IBM Customer Customer service
first Hard Rock Café opened its doors in London‚ England. The small pub soon became a popular attraction with its rock ‘n’ roll memorabilia. It is now located in 40 different countries with 121 restaurants. To have become such a success‚ management has carefully applied the 10 decisions of operation management. First‚ in order to provide the best experience for customers‚ human resources‚ carefully chooses the staff it hires for their passion of music and their desire to serve. Hard Rock Café
Premium Supply chain management Customer Inventory
Hard Rock cafe was found in 1971‚ and from that point of time‚ Hard Rock applies the famous concept “experience economy” to its global business. The concept focuses on three main strategic points: custom meal from the menu; eating with special rock music; and targeting on tourists. 70% Hard Rock’s customers are from tourism (Heizer & Render‚ 2010). However‚ economic crisis makes Hard Rock change that strategy by widening customer target. While tourism is affected much by economic fluctuations‚ number
Premium Rock music Business cycle Foreign exchange market