SUPPLY CHAIN & LOGISTICS MANAGEMENT Homework #1 (Due – April 18‚ 2013) Electronic Submission MS Word MSc ECOM/ICOM assignment submission system File name: hw1 and your HKU ID (e.g. hw1_1234567) Please limit the answer to 1 page for each (sub)question (60%) Case: Dell Inc.: Improving the Flexibility of the Desktop PC Supply Chain (Textbook‚ pp.179-187) 1. a) Why does L5 incur higher manufacturing and logistics costs than L6? What are some of the costs that are incurred in L5 but not
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Improved Supply Chain Network Supply chain management software provides complete‚ 360-degree visibility across the entire supply chain network. It allows users to monitor the status of all activities across all suppliers‚ production plants‚ storage facilities‚ and distribution centers. This enables more effective tracking and management of all related processes‚ from the ordering and acquisition of raw materials‚ to manufacturing and shipping of finished goods to customers or retail outlets. The
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central role Slide 2: International strategy of Coca Cola (1900 to 1950) 1899-1909: added to 379 bottling plants across the United States for consumption of about 70 million liters / year. 1906: developing the first bottling plant in Havana‚ Cuba => marked the first step of Coca cola international market 1936: World War broke out => the bottling plant follow the army and when the war ended‚ coca has owned subsidiaries in 64 countries. 1950: Coca cola started advertising on TV => effects promote
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The code of ethics of Coca-cola is systematic but it doesn’t apply to all countries fairly. They set up their own plants in developing country like India and brazil and they alleged the benefits of the production bring by Coca-Cola but ignore the issue behind which is the water wastage problem. Coca-Cola bottling operations have drastically reduced availability of water for irrigation purposes in countries like India and brazil. Even in the code of ethics of Coca-Cola has pointed out that helping
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value. According to Interbrand‚ The Coca Cola Company is the most valued ($77‚839 billion) brand in the world. 2. World’s largest market share in beverage. Coca Cola holds the largest beverage market share in the world (about 40%). 3. Strong marketing and advertising. Coca Cola’ advertising expenses accounted for more than $3 billion in 2012 and increased firm’s sales and brand recognition. 4. Most extensive beverage distribution channel. Coca Cola serves more than 200 countries and more
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Values between Brazil and America 5 Power Distance Index (PDI) 6 Individualism 6 Masculinity 6 Uncertainty Avoidance Index 7 Long-Term Orientation 7 2.1 - Coca-Cola in Brazil 7 2.2 - Corporate Organization 9 2.3 - The Organization of Coca-Cola Brazil 10 2.4 - Diversity and Human Capital 11 2.5 - Leadership at Coca-Cola 12 Geocentric Leadership and Human Capital 12 3.1 - Challenge #1 – Brazilian Tax System 12 3.2 - Challenge #2 – Potential for Changing Government Relations 13
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Variable | Capabilities | Valuable? | Rare? | Difficult to Imitate? | Transferability? | Marketing Strategy | Yes | Yes | Yes | No | Yes | Supply Chain Management | Yes | Yes | Yes | No | Yes | Internalizing Sales Force | Yes | Yes | Yes | No | Yes | Editing | Yes | Yes | Yes | Yes | No | Printing | No | No | No | Yes | Yes | Selling | Yes | Yes | Yes | No | Yes | Question 1 : Apply the VRIO Framework of Harlequin in series romance fiction The primary issue facing Harlequin is
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APPENDICES Appendix1: History Of Coca-Cola The world’s most recognized trademark in the World! It is recognized by 94% of the world’s population. The world has changed in many ways since pharmacist‚ John Styth Pemberton first introduced the refreshing taste of Coca-Cola in Atlanta‚ Georgia. However‚ the pure and simple magic of one thing remains the same - Coca-Cola. The name and the product mean so many things to hundreds of millions of consumers around the globe. Coca-Cola products are served more than
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Theories of supply chain management Essay by Pancu Dana “Supply Chain Management is the integration of key businesses processes from end user through original suppliers that provides products‚ services and information that add value for customers and other stakeholders.” ( Lambert-Cooper 2000‚ 66 ) A general definition of the supply chain management (SCM) includes all suppliers‚ production capabilities‚ distribution centers ‚ warehouses‚ customers‚ raw materials‚ stock with semi-finished products
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Dell’s Supply Chain Management The term supply chain management (SCM) was initially used in wholesaling and retailing to denote the integration of logistics and physical distribution functions with the goal of reducing delivery lead times. Manufacturers and service providers have used the same term to describe integration and partnership efforts with first- and second- tier suppliers to reduce cost and improve quality and delivery timing. Terms such as integrated purchasing strategy
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