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    Designing and Managing the Supply Chain David Simchi-Levi Philip Kaminsky Edith Simchi-Levi Solutions for Discussion Questions1 Kerem B¨ulb¨ul 1We would like to thank Shiming Deng for his valuable contributions to the preparation of this manual. Chapter 1 Introduction to Supply Chain Management Discussion Questions Question 1 Pick any car model manufactured by a domestic auto maker. For example‚ consider the 2002 Ford Thunderbird. a. The supply chain for a car typically includes the following

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    The Race for Supply Chain Advantage The ability for a company to excel in supply chain management is a vital characteristic that can widely separate one company from another. Successful companies have used a variation of certain practices that embody the attributes necessary to be known as a leader in terms of competitive advantage. A recent study conducted by McKinsey and Company has revealed that there are only six supply chain practices that matter most to company performance. These practices

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    that a company may experience with a global supply chain. Introduction Businesses and supply chains have become substantiality global over the last decade. Between 1995 and 2007‚ the number of transnational companies has more than doubled from 38‚000 to 79‚000 and foreign subsidiaries have nearly tripled‚ from 265‚000 to 790‚000. (Ref: IBM report “the smarter supply chain of the future”) In addition to spreading geographically‚ supply chains now involve more companies. Nearly 80% of executives

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    humble beginnings‚ Tesco has grown to become the UK’s largest supermarket chain. Over ten years ago‚ Tesco set its sights on becoming the Toyota of the grocery business. Since then the company has become renowned for its best practices in supply chain management (SCM)‚ which included lean management and the use of RFID technology. The company has got an advantage over its competitors by incorporating innovation in its supply chain like point of the sale data‚ continued replenishment triggered by customer

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    GLOBALIZATION (strategic decisions in context of Oreo and Renault) OREO: Kraft Foods‚ a part of Mondelez International‚ is one of the leading manufacturers of FMCG goods in the World- best known for its confectionary lines. Under Kraft Foods‚ Oreo has expanded all over the World- thus necessitating a perspective on marketing in hitherto unexploited markets in developing nations such as China & India. Kraft uses a multidomestic approach to Globalization‚ which they have adopted in view of several

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    Table of Contents Page Number Introduction 3 Background of the Company 8 The Dilemma in Saudi Aramco Supply Chain Management 10 Analysis of the operation of the Company’s Supply Chain Management 12 Conclusion 16 References 17 Introduction: Several company managers are continuously searching for the best possible way of reducing cost and utilizing their inventories so that the company can implement

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    CHAPTER TWO Discussion Questions 1. How would you characterize the competitive strategy of a high-end department store chain such as Nordstrom? What are the key customer needs that Nordstrom aims to fill? The Nordstrom web site states the following. Over the years‚ the Nordstrom family of employees built a thriving business on the principles of quality‚ value‚ selection‚ and service. Today‚ Nordstrom is one of the nation’s leading fashion retailers‚ offering a wide variety of high-quality

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    Zara has thrived by employing a vertical supply chain. This chain has developed a strategy that has led Zara to create a fashion empire. In 2008‚ Zara had over 1520 stores and produced €6‚8 billion in sales. The supply chain is depicted in figure 1. The chain starts at the headquarters were the designers produce nearly 30‚00 different designs per year. Typical competeitors produce about 2000-4000. Zara employs a quick response system (discussed later) in wich informnation about trends‚ store

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    Answer=92%*98%*95%*94%*99%*92%*91%=67% 2. Compare the concept if a modern supply chain with more traditional distribution channels. Be specific regarding similarities and differences. Traditional distribution channels are not integrated and exist in stove pipe functional area. The supply chain integrated all of the functions of transportation‚ logistics‚ distribution‚ warehousing‚ and sourcing into one centrally managed operation. Both the supply chain and traditional distribution channels involve the movement

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    This report will touch more on the supply chain management of McDonald’s‚ specifically in India. | Table of Contents 1. Executive Summary 2 2. Company’s Description 3 3. Elaboration on Flow Chart 3 3.1. Stages of Supply Chain Process 3 Cycle View 3 Push/Pull View 4 3.1.1. Suppliers 5 New Zealand –AngusPure 5 United States of America – Gaviña 5 Brazil – Marfrig 5 3.1.2. Distributors 5 Golden State Foods Corp. 5 Martin-Brower 6 3.1.3. Restaurant Outlets 6 3.2. Sequence & Dependency

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