------------------------------------------------- Sara Lee Corporation in 2011: Has Its Retrenchment Strategy Been Successful? Executive Summary Sara Lee Corporation was founded in 1939 and‚ as of 2001‚ had acquired more than forty companies. Sales reached $10 billion in 1988‚ $15 billion in 1994‚ and $20 billion in 1998. However‚ revenues peaked in 1998‚ as Sara Lee struggled to manage the company’s broadly diversified and geographically scattered operations. In February 2005‚ Brenda Barnes‚ Sara Lee’s newly appointed
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1. What is Sara Lee’s corporate strategy? How has its retrenchment strategy changed the nature of its business lineup? The original corporate strategy was acquiring businesses and adding to the corporate bottom line. The corporate strategy changed from acquiring businesses to divesting from non-core lower producing businesses and creating a more focused company along its product lines of food‚ beverages and household products. How has its retrenchment strategy changed the nature of its business
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Case: Sara Lee Corporation Issue: Has Sara Lee’s retrenchment strategy been successful? The five competitive forces for Sara Lee Corporation have overall caused an increase in competition. The threat of substitute products and buyer bargaining power are both a result in this increase. Sara Lee negotiates with the buyers so that their products are able to get more shelf space in the supermarkets. The five most important key success factors for Sara Lee’s various industries are distribution
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Sara Lee Corporation (Case study) 1. Executive Summary This case study provides an evaluation of Sara Lee Corporation and particularly its operations of product lines available through the Wal-Mart stores. To begin with‚ an effective SWOT analysis of the company was conducted where strengths and opportunities are identified while addressing possible threats and improving its weaknesses to avoid giving the competition an aggressive advantage. Marketing requires effective identification
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| Sara Lee Corporation SWOT Analysis | MGMT 303 Spring Session B | | William Bannier | 5/3/2009 | | SARA LEE CORPORATION HISTORY In 1935 Charles Lubin‚ along with his brother-in-law‚ opened up a string of bakeries called Community Bake Shops. Charles had a stronger entrepreneurial drive than his brother-in-law so in 1949 the two parted ways and Charles renamed the company to the Kitchens of Sara Lee after his eight year old daughter. (Sara Lee Our History) The company was
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Sara Lee Retrenchment Case 1. What is Sara Lee’s corporate strategy? How has its retrenchment strategy changed the nature of its business lineup? The Sara Lee Corporation decided to sell 8 businesses that had been targeted as non-strategic. They decided to concentrate on the grocery portion of their businesses and also their single serve coffee line because they believed it to be very profitable and to continue to become more profitable as the trend caught on to use single serve coffee machines
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Case Study: Sara Lee 1. What is Sara Lee’s corporate strategy? How has its retrenchment strategy changed the nature of its business lineup? - new CEO wanted to transform Sara Lee into a more profitable company - a part of new strategy is the elimination of eight branded apparel business because of poor economic performance and decreasing sales this leads to concentration of its financial and managerial resources into smaller and better positioned business segments. goal: reaching of economies
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Fall 11 The Food Industry MGT 440 Research paper about the supply chain management in the food industry Alexane COLOMBET 08 Automne Sources 1 – “The cold chain and its logistics” DR. Jean Paul Rodrigue http://people.hofstra.edu/geotrans/eng/ch5en/appl5en/ch5a5en.html 2- “Inventory control”‚ Columbus IT http://www.columbusit.com/citp-hq---food/food/inventory-control.aspx 3- “How to Manage food inventory” http://www.ehow.com/how_6511166_manage-food-inventory
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1. Introduction: 2 2. Research objectives: 2 3. Research Methodology: 3 4. Data collection: 4 5. Data analysis: to explore shortages in food industry in leading supermarkets 5 5.1 Own Brand Commodities: 5 5.1.1 Fresh Lamb Half shoulder: 6 5.1.2 Tesco Everyday Value Minimum Eggs: 6 5.1.3 Tesco Parsnips Pack: 7 5.2 Manufacturer Brand Commodities: 7 5.2.1 FOX’s Jam Sandwich Creams: 7 5.2.2 Kingsmill Tasty Wholemeal Medium: 8 6. Benchmarking analysis of Tesco and Asda: 9
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distributor of sugar‚ coffee‚ and tea‚ then it acquire a food processing‚ packaging‚ and distribution‚ and then retail food business. For over 40 years the company had acquired a series of related and unrelated business. Over this course of time‚ management struggled to manage the company’s broadly diversified and geographically scattered operations. With the retrenchment strategy‚ Sara Lee Corporation is able to transform it into a more tightly focused food‚ beverage‚ and household products company. Management
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