IMC or Integrated Marketing Campaign is an approach to achieve marketing campaign through coordinated tools of promotional methods. It recognizes the value of a comprehensive plan that evaluates the variety roles of communication such as public relation‚ personal selling and sales promotion and combines them to make a clear maximum communication impact. In this report‚ we are required to develop the main strategic areas of integrated marketing communication plan for the company. We have to choose
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Part (a) How old are the students studying MU 123 ? Knowing that the number of students in MU 123 is 80 a questionair is been made to know the ages of those students as they are consider small segment from the AOU and we can from that know from this study know the avarage age of AOU students. 28 students were in the age of 18 – 21 18 student were in the age of 22 – 28 11 students were in the age of 25 – 28 9 students were in the age of 28 – 31 7 student s were in the age of 32 – 35 6
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Supply Chain Management Introduction To Flipkart • Founder-Sachin Bansal and Binny Bansal • Background- IIT Delhi and ex- Amazon • Year-2007 • Investment-4 lacs • Headquarters- Bangalore • Human Capital- 13000 employees • Current Valuation- 5$ Billion • Investors- Tiger Global‚ Accel Partners and South Africa‘s Naspers Product Portfolio • Books • Movies • Music • Games • Mobiles • Cameras • Computers • Healthcare and Personal Products • Home appliances and electronics • Stationary • Perfumes
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MIRBSLM214SC Supply Chain Mgt Block 2 MIRBSLM214DM Distribution Mgt MIRBSLM214DS Project Distribution Strategies 4 Thesis Roger G. Schroeder‚ Susan Meyer Goldstein & M. Johnny Rungtusanatham‚ Operations Management in the Supply Chain: Decisions and Cases‚ 2013 (6th edition)‚ ISBN 978-1-259-06087-8 (International edition) McGraw-Hill/Irwin Copyright © 2013 by The McGraw-Hill Companies‚ Inc. All rights reserved. Schroeder e.a.‚ Operations Management in the Supply Chain
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for scrap tire management; based on the description of the key technologies in a tire supply chain. The main actors and technologies in a tire supply chain are described. India have no legislation for the disposal of used tires as of now‚ but very soon the need will arise for such legislation. Also‚ dumping of used tires from other developing nations is a major issue. In the wake of these issue a proper supply chain for the scrap tire management is developed‚ which will have economic as well as environmental
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2) What advantages does Dell derive from virtual integration? How important are these advantages in the auto business? In terms of communication and coordination‚ vertical integration leads to efficient and effective collaboration between supplier and Dell‚ and between Dell and customer through the physical proximity‚ established patterns of communications‚ and greater willingness to cooperate with other members of the same group. Another rationale for vertical integration is real time responsiveness
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Course: Supply Chain Management (SCM) Assignment One – Singular Unit Supply Chain Management Subject HOW DELL IS MANAGING ITS SUPPLY CHAIN Writer Bassam Badran IV Date of delivery 10-10-2012 Due date (submittal) 10-11-2012 Grade 20% References Compiled from several articles in Business Week (1997 through 2001); cio.com (2001); dell.com‚ accessed March 27‚ 2003; Hagel (2002). 1. Principals and Reasons In this project you would understand the concept of managing the supply chain in Dell
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Risks in Global Supply Chain Project Thesis Submitted by Kashif Shabab Submitted to Professor Dr. Jan-Philipp Büchler Summer Semester 2011 / 2012 Table of contents 1 Introduction 6 2 Global Supply Chain 7 2.1 Supply chain management: schools of thought............................................................8 2.1.1 The functional chain awareness school……………
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This report will touch more on the supply chain management of McDonald’s‚ specifically in India. | Table of Contents 1. Executive Summary 2 2. Company’s Description 3 3. Elaboration on Flow Chart 3 3.1. Stages of Supply Chain Process 3 Cycle View 3 Push/Pull View 4 3.1.1. Suppliers 5 New Zealand –AngusPure 5 United States of America – Gaviña 5 Brazil – Marfrig 5 3.1.2. Distributors 5 Golden State Foods Corp. 5 Martin-Brower 6 3.1.3. Restaurant Outlets 6 3.2. Sequence & Dependency
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Project Management Methodology Guidelines Project Management Methodology & Step-by-Step Guide to Managing Successful Projects Project Management Methodology Guidebook Table of Contents Table of Contents 1. Project Management Overview ............................................................................ 1 1.1. Background .................................................................................................. 1 1.2. An Overview of the Project Management Philosophy
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