premium car manufacturers in the world. Brand associated with quality‚ class‚ exceptional design‚ outstanding performance and innovation. BMW has a well-structured brand hierarchy where at the corporate brand level BMW pioneered the luxury sports car category by combining distinct style and performance consideration. BMW has a smart positioning with corporate brands and offers a large fleet of models that vary in price‚ quality and performance. Below is a brief brand- product matrix: Product Models Entry
Premium BMW
CONCEPT OF BRAND COMMUNITY: BUILDING COMMITMENT IN THE CHARITY SECTOR ABSTRACT The paper introduces a model of brand community development that is extended to the nonprofit sector; a sector that has just recently begun to embrace relationship marketing. It is believed that brand communities represent a unique form of relationship marketing‚ with benefits that are particularly compelling for nonprofits. Indeed‚ the paper reveals that many of the characteristics of brand communities
Premium Marketing Charitable organization Non-profit organization
Compression Assignment Kanwar Ahmad Mustafa Department Of Electronics and Communication The University of Lahore 1-Km Thokar Raiwand Road Lahore‚ Pakistan punjabians50@hotmail.com Abstract—Signal compression is concern with the reduction of amount of data i.e.‚ efficient transmission speed of data can be achieved. Redundant data is removed in compression and added during decompression. It includes different techniques which help to get the job done. These techniques include Lossless and
Premium Data compression
Elementary Introduction to Image Processing Based Robots 2009 Acknowledgement P age |2 • My Senior Sourabh Sankule • My Friends Mayank and Ashish • Robotics Club‚ IIT Kanpur • Electronics Club‚ IIT Kanpur • Centre for Mechatronics‚ IIT Kanpur Ankur Agrawal IIT Kanpur P age |3 Contents Introduction ................................................................................................................ 4 MATLAB ............................................
Premium Serial port Serial communication Universal Serial Bus
Image Processing Rajasekar S‚ Mohammed Nizar S ECE Department‚ Third Year RMK Engineering College raja.peak@gmail.com smohamednizar@gmail.com +919789356115 +919840515626 Abstract— This document talks about the use of image processing as one of the most crucial element of developing Futuristic Technologies in various fields. I. What is Image processing? Image processing is a method to convert an image into digital form and perform some operations on it‚ in order to get an enhanced
Premium Image processing Digital photography
| Brand Personality | | | | Brand Personality Just like human beings‚ a brand soon assumes a personality. It is a set of characteristics associated with a brand. Drawing analogy with human personality‚ brand personality is unique‚ distinctive and enduring and provides the brand a differentiation from competitive offerings. It is built by the overall experience of the consumer with the brand ‚ which inturn is affected by the expected value from the brand. There are many forces that
Premium Brand
Halmstad University School of Business and Engineering Master Dissertation in International Marketing Master Dissertation in Strategic Management and Leadership The Analysis of Challenges and Opportunities in Brand Extension Authors: Chen Si Jia 891028-4986 Gu Jing 880711-T284 Supervisor: Gabriel Awuah Date of Submission: 31 May‚ 2012 Acknowledgements We would like to firstly thank our supervisor‚ Professor Gabriel Awuah‚ for his constant support and inspiring advices during
Premium Branding Brand Brand equity
Brand Advertising as Creative Pubiicity ANDREW EHRENBERG South Bank University ehrenba@sbu.ac.uk NEIL BARNARD South Bank University RACHEL KENNEDY University of South Australia HELEN BLOOM Consultant HelenBloom@ compuserve.com Our view of brand advertising is that it mostly serves to publicize the advertised brand. Advertising seldom seems to persuade. Advertising in a competitive market needs to maintain the brand’s broad salience—being a brand the consumer buys or considers buying. This turns
Premium Brand Advertising Brand management
Self image is a very important problem in the social work field. The way you see and feel about yourself is vital to the success and happiness of a person. Attaining a positive body image is important because there are many aspects of life that are affected by how individuals perceive themselves. We encounter individuals that may have poor or negative self images that may lead to eating disorders and depression. It is important to research how different cultures view body image‚ the effect of media
Premium Obesity Body shape African American
S1 In my presentation I’m going to analyse the “Brand Failure”‚ giving some examples… S2 …Like: INTRODUCTION: Some rules why brands fail Brand myths CLASSIC FAILURES: New Coke VS Pepsi IDEA AND CULTURAL FAILURES: Kellogs cereal mates Kellogs in India Schweppes tonic water in Italy S3 Introduction In the past‚ branding was created to protect products from failure‚ and products were responsible for the fate of a company: when the sales decreased‚ the product failed. Now the
Premium Coca-Cola Advertising Cola