Media plays a significant role and known as the most formidable means of communication in our lives in 21st century. Media images contribute to the socialization of young people across a board range of areas‚ particularly those in which the viewer has relatively limited real-world experience (Huston et al.‚ 1992). Nowadays‚ most of the people will get their information through the mass media that they can get if easily which are from the internet‚ electronic devises‚ for an example television and
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Brand Analysis 1. What product/brand have you selected? - I have selected Maybelline Volum’ Express mascara for my product to analyze. Purchase Decisions 2. What is the thought process that you go through when you purchase that brand? - When I purchase this particular mascara‚ I begin to look at all of the different types of mascara that they have… I think to myself‚ do I want the length‚ waterproof or not waterproof. Then I begin to look at the prices. 3. Is this a high involvement decision
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Brand Personality ► Brand personality is what distinguishes one brand from another or a particular brand from a product. is easier to intuitively understand brand personality rather than define it ► It Brand personality of DABUR ► Strong heritage ► Herbal or ayurvedic benefit ► Healthy ► Nurturing ► Consumers find it easy to deal with brands that have strong personality because it is easier to remember them. ► Ex : Parle G the largest selling biscuit in the low price segment
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The scope of luxury brands is amazing if you dig a bit. Let us look at publicly traded LVMH Group (Louis Vuitton Moet Hennessey). Despite an extremely uncertain economic climate in the US‚ a very poor one in Europe‚ and signs of a possible China slowdown‚ LVMH is chugging along nicely. Sales were up 16% last year despite clear economic headwinds. The company has a stable of brands that reeks of luxury: in wines and spirits they own Moet & Chandon‚ Dom Perignon‚ Veuve Clicquot‚ and Krug Champagne
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that is why Deleuze coined the concept “movement-image”. Over centuries time in cinema has gradually broken away from the subordination to movement and begun to stand for itself and provided more possibilities for various movements. The transition from movement-image to time-image took place inevitably responding to the crisis of the action-image. Action-image‚ along with perception-image and affect-image are various forms of movement-images. According to Deleuze‚ traditional Hollywood cinema
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Brand Extensions are an important brand growth strategy The popularity of ‘Brand extensions’ rose since 1990s‚ with the increase in competition and the high costs of developing new brands (Chernatony & McDonald‚ 2002). This concept has been derived by marketers to optimize sales and profits by launching new or modified products under the parent brand name. In definition ‘Brand extension’ is using the leverage of a well-known brand name in one category to launch a new product in a different category
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chromosomes in the cell nuclei and normally having a vagina‚ a uterus and ovaries‚ and developing at puberty a relatively rounded body and enlarged breasts and retaining a beardless face; a girl or woman.” Mass media generates the picture perfect image of a woman. The “perfect” woman is a generalized fantasy derived from media and how society shaped the media. But what aspects exactly make a female a woman? The fashion industry might say it the exterior build or the way we look. Feminist might say
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Module 6 STILL IMAGE COMPRESSION STANDARDS Version 2 ECE IIT‚ Kharagpur Lesson 16 Still Image Compression Standards: JBIG and JPEG Version 2 ECE IIT‚ Kharagpur Instructional Objectives At the end of this lesson‚ the students should be able to: 1. Explain the need for standardization in image transmission and reception. 2. Name the coding standards for fax and bi-level images and state their characteristics. 3. Present the block diagrams of JPEG encoder and decoder. 4. Describe
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STRATEGIC BRAND MANAGEMENT INDIVIDUAL PROJECT : CONTENTS INTRODUCTION 3 BRAND ANALYSIS 4 1.1. Brand and/or organizational values 4 1.1.1. The umbrella brand 5 2.1. Brand/company heritage 6 3.1. Brand and/or company strengths and weaknesses 7 3.1.1. Strengths 7 3.1.2. Weaknesses 8 4.1. Analysis of competition 8 REFERENCES 10 INTRODUCTION Throughout this paper‚ we will try to introduce you more closely to the brand of NIVEA‚ its core brand values‚ way of operating
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IMPACT OF BRAND SWITCHING‚ BRAND CREDIBILITY‚ CUSTOMER SATISFACTION AND SERVICE QUALITY ON BRAND LOYALTY Rizwan Arshad1‚ Idrees Akbar2‚ Abdul Muqtadir3‚ Urooj shafique4‚ Hafsa Zia5‚ Waheed Naseer6‚ Shoaib Ahmad Amin7 1(Faculty Member‚ Department of Management Sciences Islamia University of Bahawalpur‚ Pakistan) 2(Student‚ Department of Management Sciences Islamia University of Bahawalpur‚ Pakistan) 3(Student‚ Department of Management Sciences Islamia University of Bahawalpur‚ Pakistan) 4(Student
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