Part A Task 1: Sales strategy 1.1 Ansoff’s strategic growth model • Marketing Penetration Refers to a growth strategy in which the business focuses on selling existing products into existing markets. • Market Development It is the growth strategy in which the business extends their existing products into new markets. • Product Development This growth strategy refers to business that develops new products for existing markets. • Diversification Refers to the growth strategy in which
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Sales Letter The message of a sales letter should begin with an opening statement promising the reader it will be important to them. Let them know right away the message will benefit them in a very direct way. The rest of the letter serves to define how the reader will benefit from responding to the message. WHAT IS A SALES LETTER? A sales letter is a document designed to generate sales. It persuades the reader to place an order; to request additional information; or to lend support to the product
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Point of sale software gives business owners a convenient way of checking out customers and of recording sales. It can keep a record of the store inventory‚ updating it when an order is processed. It can also print out receipts‚ carry out credit card processing‚ track customers‚ etc. Point of sale software eases the flow at checkout terminals‚ while recording all the information that can help you make better business decisions. Point of sale software allows users to input via keyboard or mouse‚
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| MANAGER INTERVIEW | | | Introduction: “Leadership is understanding people and involving them to help you do a job. That takes all of the good characteristics‚ like integrity‚ dedication of purpose‚ selflessness‚ knowledge‚ skill‚ implacability‚ as well as determination not to accept failure” (Burke 1995). The purpose of this paper is to interview a manager from an organization and find out the leadership styles she uses to effectively manage the staff there. This paper also looks at
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SOFT SKILLS FOR MANAGERS: As a manager‚ it has never been enough to be technically adept. You have to excel at soft skills as well. Soft skills are the personality traits‚ attitudes‚ habits‚ and behaviors you display when working with others. While good soft skills are also important for employees‚ they are critical for managers - and for those who want to be managers. Here are the ten most important soft skills managers need to master. Top Soft Skills For Managers: * Dependability Can
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Living with Passion‚ Commitment and Enthusiasm Just Focus and Do It History of K&N Engineering‚ Inc. In 1964 Ken Johnson and Norm McDonald started a business selling motorcycle parts and accessories to motorcycle enthusiasts. They quickly realized that there was a need for higher performance parts‚ and soon they began producing an air filter that could keep the fine dirt experienced in off-road racing from damaging the race engines. This filter had to be washable and reusable and allow
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What it takes to be a Good Sales Rep I chose to write about what it means to be a good sales representative. I have always wanted a career in sales and am very good at it. Since I was 21 I have been involved in some type of sales career. The most interesting of all was being a sales representative for Roadshow Marketing and traveling to different parts of the United States. Of all of the places I have traveled‚ Atlanta was the coolest gift mart I attended. A sales representative can make a
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Sales and purchase: The terms ¨sales order¨ and ¨purchase order¨ are not interchangeable‚ they are two very different documents. A sales order‚ abbreviated in business as SO‚ comes from a business to a customer. By comparison‚ a purchase order comes from a business to a vendor. Both are fulfillment methods‚ the sales order representing outside sales‚ and the purchase order representing internal corporate goods or service requests. Sales orders and purchase orders are tools for tracking business
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Stratsim Stratsim simulation: Marketing Strategy and Implementing Summary More than one million Americans are employed in manufacturing motor vehicles‚ equipment and parts. But the industry has changed dramatically since the U.S. “Big Three” motor vehicle corporations (General Motors‚ Ford and Chrysler) produced the overwhelming majority of cars and light trucks sold in the United States‚ and directly employed more than that many people themselves. By 2003‚ most passenger
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Diploma in Sales & Marketing Management 2013 SAMR018 Assignment 1 SALES AND MARKETING 2013 TIME ALLOWANCE: MARKS TOTAL PAGES 10 Hours 100 11 INSTRUCTIONS 1. Assignments must be typed/written/either typed or written – the important measure is that they are easy to read (legible). 2. All work must be adequately and correctly referenced. 3. No more than 25% of the assignment may be copied from the original source(s) used‚ even if referenced correctly. 4. Begin each section on a new page. 5
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