Curled Metal Incorporated has declining sales‚ but has developed a new product (curled metal pile driver pads) that‚ in field tests‚ deliver customer benefits that are many times CMI’s manufacturing costs. Joseph Fernandez and Rajiv Sanwal of CMI’s Engineered Products Division are responsible for formulating a strategy for the new product. A key issue is the price to charge for the pads. The case raises issues of analyzing market potential‚ aligning price with business strategy‚ and the implications
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I. How Do Businesses Compete? （Q1‚Q2) 1. Business strategies are primarily concerned with allocating resources across functional activities and product-markets to give the unit a sustainable advantage over its competitors. 2. The unit’s core competencies and resources‚ together with the customer and competitive characteristics of its industry‚ determine the viability of any particular competitive strategy. 3. Most SBUs pursue a single competitive strategy—one that best fits their market environments
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Sales Forecast Memo The objective of this memo is to discuss the predictions of automobile sales in the US for the month of March 2012. The prediction is to take into account the historic data (provided) and current marketing environment. At first‚ two approaches of the analytical (quantitative) method were used – moving average and exponential smoothing. The objective of doing so was to get an idea of the prediction based on historic data only. Once that was done‚ the marketing environment
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INTRODUCTION Purpose of Report and Intended Audience The purpose of this report is to evaluate the everyday job requirements‚ prerequisites‚ and benefits of a sales manager and a finance manager. Also‚ the work environment and growth of the each industry will be analyzed. Background Currently attending Santa Fe Community College for the past year‚ will be earning his Associative Arts degree at the end of spring semester in 2008. After graduating from Santa Fe Community College he will be
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Promotion to Manager 1. Whom should Longman choose for area sales manager and why? Mr. Lester Longman should choose Steven Bellach. I think the key point of choosing Mr. Bellach or Ms. Bell for a senior area sales manager is which person is a proper sales manager who not only keeps the sales growth‚ but also has strong talent to motivate sales representatives. There is already an action by Mr. Longman that we cannot ignore; he already spent a lot of his time and expense choosing sales representatives
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CHAPTER 1: INCIDENT The Transferred Sales Representative Harold Burns served as district sales representative for an appliance firm. His district covered the central part of a Midwestern state‚ and it included about 100 retail outlets. He had been with the company for 20 years and in his present job and location for 5 years. During that time he met his district sales quota each year. One day Burns learned through local friends that the wife of a sales representative in another district was
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Sales manager is an important position in a company. He does not only focus in sales alone‚ yet he needs to set sales objectives‚ forecasting‚ budgeting‚ organizing and salesforce’s recruitment. In order salesforce to achieve it objective‚ sales manager needs to create a positive environment for his salesforce. According to Barker (2001)‚ salesperson’s behavior is influenced by three groups of antecedents - activities of sales manager‚ characteristics of salesperson and an appropriate sales organization’s
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J & J AUTOMOTIVE SALES Posted on April 5‚ 2010 by dig’n’dip CASE INCIDENT J & J AUTOMOTIVE SALES Questions: 1. Explain how you think the stereotype of used-car dealers developed. Stereotyping is like Building what is not thought to be said about the product‚ assuming that the used cars certainly will break down and others see it like purchasing used cars is not sensible because of maintaining it will be more expensive instead others will buy a brand new car. 2. What‚ if anything‚ can Joe do
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Question 1 (a) The 3 main roles that a sales manager should perform are listed as below: 1. Manage customer relationships 2. Serve as customer consultants 3. Manage the hybrid sales force Sales managers should firstly‚ continuously achieve a conversation with his or her customer‚ provide customized service and recommendations to them in order to increase customer retention. Secondly‚ sales managers should build ongoing relationships and profitable partnerships with his or her customers
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1 CORPORATE PROFILE NICHE TECHNOLOGY & SERVICE OFFERINGS MIRACLE SOFTWARE SYSTEMS‚ INC. Background 2 Mid Sized Systems Integrator established in 1995 Global Delivery Centers across USA‚UK‚ India‚ Singapore & Australia Specialty in SOA Connectivity‚ B2B & Data Integration Major Partnerships with IBM & SAP USD 40 Million in revenues & 800 Employees Worldwide Financially Stable US Incorporated‚ Private Minority enterprise Core Service Offering 3 SOA – Strategy
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