THE INFLUENCE OF INTERNAL MARKETING ELEMENTS ON BRAND IMAGE OF SELECTED CAR RENTAL COMPANIES IN SOUTH AFRICA STUDENT NAME XXXXXX (student number) Thesis submitted in fulfilment of the requirements for the degree PhD in Marketing Management in the Faculty of Management at the University of Johannesburg JOHANNESBURG September 2009 Supervisor: Prof xxxxx Co-supervisor: Dr yyyy Table of contents ____________________________________________________________________________
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change your car battery like a pro One of the simplest things you can do with your r car is changing the battery. There are several indicators to warn you that you should replace the vehicle battery. Although battery manufacturers will always claim the product will last for more than five years‚ normal car batteries will last for only two years. To evade problems with the car‚ it is advisable to change car after two and a half years. Some of these signs include: Indicators that the car battery needs
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Borrowed Car‚ Inc: Zipcar Watch Out Car Sharing & Opportunities for Growth Zipcar‚ Inc. is an entrepreneurial venture started in 1999 and was incorporated in the year 2000 by founders Robin Chase and Antje Danielson. The Zipcar business model is a sophisticated form of car sharing that was innovative for the time. Yet‚ it is important to note that this form of company is not the first of its kind. This would be a potential business to model our business after. Our goal is to create a smart economical
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Cars are being produced for hundreds of years. The first universal car in America was built by Henry Ford in 1908. This car was called the model "T". Since the first car was made‚ the evolution of cars has changed in size‚ shape‚ and price. Price has been the most drastic change. Today‚ consumers have several options for choosing cars which are compact‚ and inexpensive in price to very expensive in price. An Inexpensive Cars price ranges from $10‚000 to $25‚000. Major companies that build Inexpensive
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manufacturers only produce about 25% of the cars manufactured in the world. Since 1980s‚ there has been increased competition from Japanese and German manufacturers. Along with other American companies‚ General Motors has recognized this problem and took the challenge and owed to compete with Japanese small car manufacturers. General Motors spun off a separate car manufacturing unit‚ fully independent entity and named Saturn. This case review focuses on the Saturn Cars‚ its marketing strategy‚ pros & cons
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Customizing cars is a hobby of mine that I have learned much about. There are many things to learn when it comes to cars. You can work on the suspension‚ exterior‚ interior‚ or even the system. The products you can buy are endless. That does not even include what you can do yourself custom done. It costs money‚ but in end‚ you can turn heads. Suspension is a major modification. This will cost you anywhere from $400-$1‚500 depending on the quality‚ and how low you want it. Many vehicles sit higher
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Since the 1st car was invited‚ people have looked for more ways to make the cars more creative and more beautiful. The Model T only came in black but when it was built in assembly lines. Before that it was blue. Cars have evolved since and there is more technology inside of them with new stereos‚ monitors‚ and lights. It’s really up to the individual on how they want to customize their own car. With many styles they might have in mind with flames or maybe just one or multiple colors all together
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of cars‚ both negatively and positively impacted America. The influx of automobile ownership was very demanding and became a part of everyday life. Henry Ford’s contribution to the auto industry revolutionized society and bettered the economy. Autos gave people more freedom‚ expanded social interaction‚ paved roads and traffic lights‚ created jobs‚ and etc. Even though the positive effects seem to outweigh the negative impact‚ it’s necessary to take into consideration the cons cars have. Car accidents
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Product The Smart Car concept derives from an artistic feel; mainly‚ small‚ fun to drive‚ a fashionable car‚ urban centred‚ and image base (its association with Mercedes). Product Design The Smart Car Roadster Coupe is a small‚ plastic-bodied‚ two seater weighing 1836.5 lbs‚ 134.9 in long‚ and offers a bit of power for being relatively light in design with a top speed of 137 mph (220 km/h). (http://www.ultimatecarpage.com/car/1800/Smart-Roadster-Coupe-V6.html) Rating 0-60 in 5.9 sec‚ the Roadster
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Kyler Boaz Professor Winter English 1301-010 11 October 2013 Audi Super bowl commercial: Prom Audi successfully convinces car buyers to believe that by driving one of their cars‚ they will feel brave and have confidence to do whatever they desire. In the commercial‚ a high school boy is feeling down because he is lacking a date for prom. He does not even want to go until his father tosses him the keys to the Audi. He feels as if he can do anything. The boy is filled with confidence as he drives
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