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    Introduction: Food industry misleads us by calculating the fat content in packaged food on “weight basis” whereas the fat content (having to do more with the calorific value of a food item and not its weight) actually has to be calculated on the basis of the calorie value of the food item. So‚ the “calorie basis” is what has to be applied to know how much fat our food items actually carry. Here are three interesting eye-openers!! Breakfast: Oatmeal (Single serving = 45 g) Calories in a single

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    Marks & Spencer’s repositioning strategy In 2004 M&S was facing a possible takeover by Phillip Green. The management team led by Chairman Paul Myners‚ and the Chief Executive Stuart Rose‚ decided to turn down the offer given by Phillip Green and instead engineer a rejuvenating turn-around for M&S with a new marketing strategy. Stuart Rose and M&S’s executive director of marketing‚ Steve Sharp saw that M&S had gained an unpopular image through the "I’m normal" advertising campaign and knew it

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    david baron

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    STRATEGIC ACTIVISM AND NONMARKET STRATEGY David P. Baron and Daniel Diermeier Stanford University and Northwestern University ABSTRACT Activist NGOs have increasingly foregone public politics and turned to private politics to force change in the practices of firms and industries. This paper focuses on private politics‚ activist strategies‚ and nonmarket strategies of targets. A formal theory of an encounter between an activist organization and a target is presented to examine strategies

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    David Spitz

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    However‚ some critics will argue that darkness did not wreak chaos onto mankind; rather‚ it is humankind that is responsible for its own destruction. According to David Spitz‚ “If anything were to go wrong‚ as it tragically did‚ it could only come‚ then‚ from within; the only enemy of man was himself” (Spitz 5). In other words‚ Spitz believes that darkness did not inflict chaos or conflict in the novel. The true source of the destruction was no one other than mankind who was responsible. If mankind

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    David Aaker

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    As industries turn increasingly hostile‚ it is clear that strong brand-building skills are needed to survive and prosper. In David Aaker’s pathbreaking book‚ Managing Brand Equity‚ managers discovered the value of a brand as a strategic asset and a company’s primary source of competitive advantage. Now‚ in this compelling new work‚ Aaker uses real brand-building cases from Saturn‚ General Electric‚ Kodak‚ Healthy Choice‚ McDonald’s‚ and others to demonstrate how strong brands have been created and

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    David Cameron

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    take it all‚ and votes for defeated candidates are simply wasted and do not count anymore. The electoral reform was one of the central objectives of the Liberal Democrats‚ led by Deputy Prime Minister Nick Clegg. The referendum gave the victory to David Cameron: the British prime minister who has launched the most savage cut programs in the country since the Second World War. The defeated is‚ above all‚ the Liberal Democrats’ leader who has seen his party being swept away by the polls and witnessed

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    On David Harvey

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    David Harvey is a classical marxist concerned with inequality and the theoretical bridge between social theory and geography. Argues from a historical materialist perspective – how the society reproduces itself. Harvey on space: For Harvey‚ social practices and process create spaces and these spaces in turn‚ constrain‚ enable and alter those practices and process – what Ed Soja called a “socio-spatial dialectic”. Constant relationship between society and geography and they both influence eachother

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    David Reimer

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    environment in which one develops is key to studying and comprehending humans overall. However‚ the notion of biology and environment intertwining isn’t always exemplified clearly in various aspects of people’s lives. This was shown in the case of David Reimer‚ the boy who was raised as a girl. In Reimer’s case‚ he was born biologically male‚ but due to an unfortunate circumstance involving

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    David Malouf

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    David George Joseph Malouf (born 1934) is an Australian writer. He was awarded the Neustadt International Prize for Literature in 2000‚ his 1993 novel Remembering Babylon won the International IMPAC Dublin Literary Award in 1996‚ he won the inaugural Australia-Asia Literary Award in 2008‚ and he was shortlisted for the Booker Prize. Malouf was born in Brisbane‚ Australia‚ to a Christian Lebanese father and an English- Jewish mother. He was an avid reader as a child‚ and at 12 years old was reading

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    The Things They Carried in “The Things They Carried‚” by Tim O’Brien In “The Things They Carried‚” by Tim O’Brien the theme of “carrying” both physical and emotional objects by the main characters can be found in the novel. While these men carry the same standard physical army gear‚ they differentiate with personal tangible and intangible items. From Lieutenant Cross’s responsibility of his men‚ to Henry Dobbin’s girlfriend’s pantyhose for its magic‚ each man faced the war with these things attached

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