A product line extension is the use of an established product’s brand name for a new item in the same product category. Line Extensions occur when a company introduces additional items in the same product category under the same brand name such as new flavors‚ forms‚ colors‚ added ingredients‚ package sizes. This is as opposed to brand extension which is a new product in a totally different product category.Line extension occurs when the company lengthens its product line beyond its current range
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(ii) Angel Broking : “Service Truly Personalised” (iii) Pepsodent G : “MAKES GUMS HEALTHIER. FIGHTS GERM LONGER.” (v) Positioning by Use or Application:- Associating a product with a specific use or particular application. (i) Surf Excel : “Surf Excel hena!” (ii) Clinic All Clear : “Dare to wear Black” (iii) (vi) Positioning by User:- Associating a product with a user or a class of user. (i) BREITLING : “INSTRUMENTS FOR PROFESSIONALS” (ii) Raymond : “The Complete
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INTRODUCTION OF FMCG INDUSTRY FMCG’s or fast moving consumer goods are the products which are frequently purchased by consumers including toiletries‚ soaps‚ cosmetics‚ teeth cleaning products‚ shaving products‚ detergents‚ other non-durables such as glassware‚ bulbs‚ batteries‚ paper products‚ plastic goods etc. They are such items which are consumed daily or become necessity for human being. Everyone needs toothpaste as soon as they get up to washing their hand from soap after having their
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Marketing Management II Market Plan Company: P&G Product Category: Laundry Detergent Submitted to: Dr. S. R. Singhvi Section A; Group 2 1. 2. 3. 4. 5. Amlan Pati (07) Daman Bir Singh (22) Rajat Gupta (43) Shishir Shukla (47) Tanuj Goyal (56) Market Plan for P&G Detergents CONTENTS I. II. III. IV. V. VI. VII. VIII. IX. X. XI. XII. XIII. XIV. XV. Executive Summary………………………………………………………………...……….2 Segmentation‚ Target Market and positioning….....................................
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toothpastes‚ deodorants‚ cosmetics‚ tea‚ coffee‚ packaged foods‚ ice cream‚ and water purifiers‚ the Company is a part of the everyday life of millions of consumers across India. Its portfolio includes leading household brands such as Lux‚ Lifebuoy‚ Surf Excel‚ Rin‚ Wheel‚ Fair & Lovely‚ Pond’s‚ Vaseline‚ Lakmé‚ Dove‚ Clinic Plus‚ Sunsilk‚ Pepsodent‚ Closeup‚ Axe‚ Brooke Bond‚ Bru‚ Knorr‚ Kissan‚ Kwality Wall’s and Pureit. HUL was established in 1933 as Lever Brothers India Limited and‚ in 1956‚ became
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WHY BRAND FAIL? Brands fail due to several reasons. It may be due to the company’s offerings not relevant to current market needs‚ poor communication‚ positioning‚ etc. Some of the important reasons are discussed below which could guide the young budding brand managers to learn from the mistakes committed by the market players earlier. 1. No USP/JND 2. Irrelevant Product Concepts 3. Poor Timing of Launch of a Product 4. Omission of Cultural Dimensions 5. Benefits of The Brand Not Communicated
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SUBJECT “Marketing Management” SUBMITTED TO: M/s. Sofia Bano SUBMITTED BY: Syed Saqib Ashfaq Unilever Pakistan Limited Unilever Pakistan Limited is largest fast moving consumer Products Company in Pakistan. Unilever Pakistan Limited is a part of Unilever- a global company. Unilever Pakistan Limited is producing more than 50 brands in Pakistan. Company information Unilever Pakistan limited is a wholly owned subsidiary of Unilever Overseas Holding‚ UK‚ Unilever PLC (A company incorporated
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ACKNOWLEDGEMENT At the very outset‚ I express my heart felt gratitude and ineptness to Mrs. Satinder Kaur‚ Principal‚ Govt. Vikram College of Commerce l‚ Patiala for granting me permission to work on project . I would like to take this opportunity to thank Mrs. Ritika who has been guiding force for my report on Investigation of foaming capacity of “INFORMATION TECNOLOGY FOR BUSINESS”. I am also thankful to my friend‚ for their support and encouragement in finding out the appropriate material for
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EXECUTIVE SUMMARY The main objective of the project is to get the full knowledge of the products of the HUL and what are they doing to get the customer loyalty‚ to maintain there market. This is also to find the preferences of customer and there market knowledge and product information‚ information about the presence of the rivals of HUL and all the other options they have in the market. What are the techniques they adopt to know about the preferences and changing needs of the customer? HUL are
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Taj Mahal‚ Bru‚ Kissan‚ Knorr‚ Lipton ‚ Kwality Walls… * Personal Care Brands Lux‚ Liril‚ Ponds‚ Pears‚ Dove‚ Rexona‚ Hamam‚ Close up‚ Clinic Plus‚ Pepsodent‚ Vaseline‚ Sunsilk‚ Lakme‚ Fair and Lovely‚ Lifebouy… * Home Care Brands Surf Excel‚ Wheel‚ Rin‚ Domex‚ Cif… * Water Pure It VISION STATEMENT… The four pillars 1. Create a better future everyday 2. Help people feel good‚ look good & get more out of life with brands & services that are good for
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